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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. It also has campaign metrics, faster creative launch and instant error validation. Today we have a tale of two surveys with very different messages. 6% still don’t know what AI is.

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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? However, intent data introduces a powerful new dimension to scoring.

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From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. It reveals their interests, engagement with content, and signals indicating potential purchase intent.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Read on to get some tips and insight that you can incorporate into your content marketing process. We also compare search volume to purchase intent. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

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More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape

Madison Logic

As organizations across all industries look to make their financial processes more digital and customer-focused, fintech solutions and innovations are the answer to helping them stay ahead of the curve.