Porch Group Media
JANUARY 16, 2023
Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with. Do you have any advice or best practices for how to keep up with those mail privacy policies? Most of the increased privacy that you’re seeing now is more around the sale of data and sharing of data.
Webbiquity
JULY 19, 2022
Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. By tracking this metric, you’ll know when it’s time to evaluate your customer retention strategies so you can find ways to reduce your churn rate and improve your ROI. How to Use Leading Indicators to Increase ROI.
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SalesIntel
MAY 5, 2021
B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. This article covers all the necessary information that you need to ensure more leads and higher ROI from your remarketing efforts. Update Your Privacy Policy. Why You Should Implement Remarketing. Request Demo.
Bannerflow
JULY 30, 2020
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Yet, how to achieve that perfect ROI? In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. Creativity and ROI. Creativity and ROI.
Matchcraft
FEBRUARY 14, 2023
Some of the ways we are using machine learning in paid search campaigns include: Keyword optimization Ad copy optimization Audience targeting Bid management Campaign Automation How does Machine Learning/AI maximize ROI for Advertising Agencies? How can Ad Agencies use Machine Learning Effectively?
Litmus
AUGUST 19, 2021
And since email has the highest ROI among digital channels, these mistakes can be very costly. While every brand has their own specific checks (like using sentence case for headlines or including a privacy policy), we’ve gathered 29 of the most common—and critical—checks for every campaign. There’s no “un-send” button.
Marketing Insider Group
AUGUST 11, 2023
Privacy and Data Security With increased concerns over privacy and data breaches, safeguarding user data is essential: Understanding Regulations: Be aware of and comply with all relevant data protection laws, like GDPR. Track ROI: Understand your return on investment by comparing the costs of your campaigns to the revenue generated.
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