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17 Ingredients You Need for Creating High-Converting Product Pages

Optinmonster

Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. Videos Videos are an extremely powerful way of convincing shoppers to purchase. This provides contrast, and helps make the lower-priced product appear to be more of a ‘good deal.’

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 As the affiliate marketing sector grows, your competition grows too. reached $5.37

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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Value-Based Pricing for Professional Services

Hinge Marketing

Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. It should come as no surprise, then, that many voices have suggested the adoption of alternative pricing models to reflect new approaches to building and capturing value. Value-Based Pricing Defined.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. That just creates disgruntled customers, who likely will regret their purchases — something that can rub off on their experience with your brand and affect your customer lifetime value.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. and urgency (offer ends at midnight). P.S. We’ve included a bonus hack at the end of this article… Don’t miss out!