Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Social Media 135

Social Media Media Buzz Communities 135

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Once the article is published, be the first one to share it on your social media network. But why stop there? These are things people will want to share.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Take transcript snippets and write blogs around the topic. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 107

Public Relations Stats Work Management PR 107

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Contently

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. When in doubt, find another source to cite.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. We know, we know.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Social-Powered Traditional Media.

Social Media 133

Social Media Media Blogger Television marketing 133

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To hashtag or not to hashtag?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Promote the app through your website, social media, and email marketing.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. Shifted release time from 8 a.m.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Sprout Social

FEBRUARY 15, 2023

Additionally, each creator was offered a $10,000 stipend “to offset pay inequities traditionally experienced by Black creators and help them focus on limitless discovery and creation,” according to the company’s press release. Read more about why diversity in marketing and social media is non-negotiable. Want to dig deeper?

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. This includes looking for keywords to target when publishing content and monitoring the conversation on social media. Types of demand generation content will include: Social media posts or stories (sometimes sponsored).

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

JUNE 6, 2020

Social media influencers spoke out across their channels to demand change and many more went into crisis mode. Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 130

Content Trends Social Media Eye-Tracking 130

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. Everyone was so excited as to how successful the launch was.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives.

Social Media 48

Social Media Work Management Media Thought Leadership 48

ClearVoice

SEPTEMBER 14, 2022

Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. A simple Twitter poll received crazy press and over 900,000 votes when it asked if people would go for the idea of mayo and ketchup mixed into one product. Engagement.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “ The sky is falling ” mode to “ So what?

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Discover the tactics you need to succeed. Ready to capture the opportunity?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! Resource: Social Media Hacks To Grow Your Business. #5 8 Distribute Press Releases and Create a Press Kit. Sample the press kit section of Annmarie Skin Care website.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. As a marketer, seeing every social media platform launch Stories or short-form video features might be overwhelming.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87