Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 4, 2010

Here are my notes from David’s presentation this morning to the Mass. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JULY 29, 2010

The curator starts by presenting the engine with a basic set of keywords. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 1, 2010

and Twitter. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). and Twitter. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 (<a href=&# [link] >Here’s the video of her terrific presentation</a>).

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower? There are even paid services that inflate follower totals.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

Users can view a stream of user comments in a Twitter-like view. The resulting site can resize and present content according to the capabilities of the device. User Presentations. The session features presentations from two users in medicine. Other User Presentations. Kurt De Ruwe, CIO Bayer MaterialScience.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. Twitter has been buzzing with tributes since yesterday afternoon, and I’m sure there are many more to come.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. It’s not that social media is no longer important.

Social Media 50

Social Media Media RSS Verticals 50