Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Trends 276

Trends Marketing AI Lead Ranking Lead Scoring 276

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Hubspot

JULY 11, 2018

Twitter announced today the latest of its effort to fight platform abuse and maintain authenticity on its network. You should be confident that the follower numbers presented across Twitter are meaningful and accurate. You should be confident that the follower numbers presented across Twitter are meaningful and accurate.

Twitter 77

Twitter Lock-In Marketing Proposals Social Networks 77

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Webbiquity

FEBRUARY 10, 2022

It presents the image of a caring company that’s always ready to help in the moment of need. Integration with social networks: Adding connections to Facebook, Twitter, Instagram, and other platforms to customer service software can enlarge the audience and attract more users to purchase the product or service offered.

Conversion 267

Conversion Marketing Websites Work Management Marketing Management 267

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

AUGUST 22, 2018

Fast forward to present day where time is of the essence. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy.

Twitter 98

Twitter Service Tips Eye-Tracking 98

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. With its stacked lineup of presenters, not to mention ample opportunities to network and let loose (fireworks?!), You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. The Final Word.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Navigate the Channel

JANUARY 24, 2024

However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Sprout Social

APRIL 18, 2022

Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? Vertical social networks aren’t overnight sensations.

Verticals 103

Verticals Social Media Media Social Networks 103

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Zoominfo

JUNE 10, 2022

Square has entered into an agreement to acquire GoParrot, a digital ordering and marketing platform for restaurants. In light of the current applicant market, this decision will help with retention and hiring. Uber joins the ranks of other major tech companies that have paused hiring, including Facebook, Salesforce, and Twitter.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy.

Twitter 100

Twitter Facebook B2B Privacy 100

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements. Audience Growth.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Biznology

FEBRUARY 8, 2011

I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and for company marketing. Image via CrunchBase.

Twitter 80

Twitter Network Marketing Tips Paid Search Agency 80

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Content Marketing 111

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 111

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Buffer

OCTOBER 31, 2022

Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. But the format is still underused across the major social media networks. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

OCTOBER 27, 2022

Being present on social media is great. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand. About 64% of Twitter users even say they’d rather Tweet a brand than call them. Why do people reach out to brands on Twitter?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Updates to Twitter times to post. In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020–read on for a breakdown by network.

Social Media 145

Social Media Media Work Management Network Marketing 145