Leadspace

MAY 26, 2020

Using high quality, engaging video content . Choose Between Pre-Recorded and Live Video. For instance, if you’re looking to present speakers or host an interview, then pre-recording is a good option. . This includes having people sign up, leave their email address, and engage in the comments. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Other people’s audiences.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. It turns out YouTube is great for all phases of trade show promotion. Post-show blogging and YouTube videos were most effective.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Because video is often the most efficient way to deliver information, many of these assets will be videos. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Create informative videos. marketers named video as an important part of their marketing strategies.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Lead Generation.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

B2B Marketing Directions

MAY 31, 2020

Webinars have become an extremely popular marketing technique at many B2B companies. There is no reliable way to determine how many marketing webinars are conducted each year. While marketing webinars have been growing in popularity for the past several years, the COVID-19 pandemic is driving a dramatic increase in their use this year.

Webinar Metrics 64

Webinar Metrics Planning Advertising Benchmark Trade Show 64

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Yet, they are not sure how to best incorporate AR into their customer engagement strategy. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Support your Organic Social Strategy with Additional Reach Tactics.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Moreover, you can start using the research right away — there is no waiting for results and analysis. Licensed existing research generates leads.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

SpotMe Blog

JUNE 2, 2021

There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Sharpspring

SEPTEMBER 29, 2020

To drive and convert prospects into customers, you’ll need to make sure your brand is present on multiple channels, and that these channels work in tandem to deliver a consistent message. Blogs, video content, ebooks, whitepapers, and other premium content are all cornerstones for demand generation. Live Sales Efforts.

Demand Generation 83

Demand Generation Demand Generation Sales Qualified Leads 83

Vidyard

OCTOBER 10, 2018

Marketing teams understand the power of video Video is the breakout marketing channel of the decade, but far more marketers use it than sales teams. When salespeople use video, the results are dramatic. They collaborated to better share, store, and analyze their videos. Except, old habits die hard.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Webinars [2.56%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Don’t bog down presentations with words. Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Below is a list of strategies and tactics many companies are trying.

Peer-to-peer 121

Peer-to-peer Communities Microsite Ad Building 121

Tomorrow People

NOVEMBER 30, 2018

If it was an engineer, we’re not going to have a webinar. Some marketing strategies are having a renaissance. Now it can be pictures, hyperlinks, video, all kinds of things. Having a broad-brush strategy may be more effectively for some marketing departments, but for us having a more balanced approach made more sense.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. Register for our upcoming webinar: Getting Back in the Game: How Your Firm Can Win in ‘The New Normal.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings. Video can also be repurposed into podcasts, audio recordings, and written transcripts.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. It’s huge for us and plays a key role in our marketing strategy. We have a webinar series that we do right now called Real Time Banter.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Adobe Experience Cloud Blog

SEPTEMBER 27, 2012

When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. How many webinars have you slept through? There are a lot of great webinar platforms out there.

Webinar Metrics 48

Webinar Metrics Tips Sales Qualified Leads Trade Show 48