Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. Clic on the image to access day 2 video. Click on the image for the video.

Trade Show 59

Trade Show Conference B2B Marketing B2B 59

MarketJoy

JULY 17, 2020

You may decide to run virtual meet-ups, a series of webinars, or video interviews. You will find numerous posts from people expressing how heartbroken they are because they will not be able to attend a particular event or that are disappointed to miss the information that was going to be presented.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Biznology

JANUARY 31, 2020

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Organization. ? Messaging. ? Repurpose excerpts.

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Navigate the Channel

APRIL 12, 2018

Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them. Introduce New Products.

Trade Show 62

Trade Show Marketing & Strategy Sample Paid Search Agency 62

Leadspace

MAY 26, 2020

Using high quality, engaging video content . Choose Between Pre-Recorded and Live Video. For instance, if you’re looking to present speakers or host an interview, then pre-recording is a good option. . This will enable you to see when people came, what they did during the video, and how long they stayed.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. Taking videos of Seymour interacting with attendees and posting them online. The fun didn’t end at the trade show. Following up.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Biznology

NOVEMBER 3, 2017

Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. trade shows. Why not use this approach with video?

Video Marketing 120

Video Marketing Trade Show Business Sample 120

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing. Think about it!

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Kaon

JUNE 21, 2017

Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®. Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today!

Trade Show 113

Trade Show Google Video Marketing B2B Sales 113

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Biznology

MAY 17, 2018

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Because video is often the most efficient way to deliver information, many of these assets will be videos. Greater flexibility to attend multiple sessions. Where to start.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Vidyard

DECEMBER 3, 2019

That’s where explainer videos—a popular type of video for businesses —come in. What is an Explainer Video? Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Conferences, Presentations, and Events 4. Types of Explainer Videos 4.1 Animated Explainer Video 4.2 Contents 1.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Hubspot

MARCH 4, 2020

Let's say you're gearing up to make your pitch at a potential client's office, a trade show, or even on Shark Tank. As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back.

Thought Leadership 89

Thought Leadership Trade Show Curation Work Management 89

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Televerde

MAY 13, 2024

Top-of-the-funnel marketing strategies include SEO, content marketing, email marketing, PCP ads, trade shows, and social media (among others). That first email a prospect receives, or blog they read, or presentation they see can be the very thing that secures their connection with your brand and sets them on the path toward purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Using Video on Social Media. Another format that brands and individuals can use is video. The key is what you submit to present.

Thought Leadership 349

Thought Leadership B2B Thought Leadership Research Practices 349

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Post-Show Nurture all leads, not just those deemed “sales-ready.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

markempa

AUGUST 5, 2013

Although it is one of the most difficult forms of marketing, second only to trade shows, 62% of marketing budgeters expect an increase for content marketing, according to the same report. Developing a content marketing strategy remains a big undertaking. The one thing he wished he knew before he started. 30 – Oct.

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Vidyard

DECEMBER 3, 2019

That’s where explainer videos—a popular type of video for businesses —come in. What is an Explainer Video? Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Conferences, Presentations, and Events 4. Types of Explainer Videos 4.1 Animated Explainer Video 4.2 Contents 1.

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

SnapApp

AUGUST 30, 2016

The best presentations tell stories. Justin Gonzalez from DoubleDutch framed his whole presentation as a story about his journey through his marketing career. Impressive, moving, and memorable – most-talked-about in the show. Your storytelling will set you apart in a sea of PowerPoint presentations. What did I learn?

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 292

SEO Lead Scoring Lead Ranking Paid Search Agency 292

SmartBrief - Marketing

MAY 3, 2024

Here are some of the choice figures from her keynote and the other sessions: From a Harris Poll : “Over 70% of consumers view digital out of home ads more favorably than those in video, social media, print, audio, and online media channels.” The trade show included a few companies that offered unique displays for OOH implementations.

Marketing AI 82

Marketing AI Advertisements Advertising Guidelines 82

Kaon

JUNE 26, 2019

Morgan Pearson from Thermo Fisher Scientific and Tim Silk from Cisco explain their definitions in this short video from the Boston seminar. However, as their workforce is shifting and they are recruiting talent straight out of universities, they realized they needed to catch up and present themselves more innovatively.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Don’t bog down presentations with words. Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host. Tell a story.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Think of contingency plans and safety details first. What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

ATAK Interactive

SEPTEMBER 15, 2020

Video transcription below: Welcome back to B2B Marketing Agency Insights. If you just look at one aspect of sales enablement–content–then what you’ll see is, you know, old school agencies developing nice print ads, trade show booth designs, that kind of stuff. Today, I want to talk about sales enablement.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Marketing Insider Group

OCTOBER 27, 2020

While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content.

Lead Scoring 296

Lead Scoring Lead Ranking Tips Leads 296