Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The next time you’re writing a blog post, making a video, or preparing a presentation, ask yourself: Am I introducing something new into the world?

Storytelling 209

Storytelling Cable Class Viral Marketing 209

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

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Storytelling Examples Brand Identity Branding 130

The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind.

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Storytelling Buyer Personas Case Studies Case Study 113

Contently

MARCH 24, 2020

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Why you should write at an elementary school level.

Storytelling 167

Storytelling Barriers Class Paper 167

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. I can hear it now. “Oh, It’s not just Tesla.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Vigorous writing is concise.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

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Storytelling PR Marketing & Strategy Press 167

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Editor’s tip: Having trouble writing copy that speaks to your visitors? Back your writing with numbers.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. That’s why emotions play a big role in storytelling. They told stories.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

ClearVoice

FEBRUARY 15, 2020

“Either write things worth reading or do things worth the writing.” — Benjamin Franklin. They bring your writing to life. He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. To make your #writing more compelling, pick a story angle and investigate.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Cvent strikes the perfect balance.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 132

Top of Funnel B2B Marketing Content Marketing B2B 132

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. 9 promotional email examples. Key Takeaways. Thank your reader for their time. Key Takeaways.

Promotion 138

Promotion Examples Landing Pages Click Rate 138

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

MARCH 18, 2020

We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Novelty: The Storytelling Element Your Brain Craves. Reported features.

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Storytelling Content FAQ Ideal Customer Profiles 216

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Convince & Convert

NOVEMBER 10, 2014

But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. This usually comes from writing the same old style day after day without trying new techniques. Every great writer struggles from time to time with what to present to their readers. Creating Compelling Content.

Creativity 168

Creativity Content Blogger Copywriting 168

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

The Customer

NOVEMBER 30, 2020

I encourage quasi-scripting of your session – if you can “write the way you speak.” As a storyteller I like a set-up, a through-line, and a resolve. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. To inquire about help with a B2B podcast please email podcasts@mossappeal.com.

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Multi-Touch Attribution Allocation Conference Planning 72

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Prioritize consistent and authentic presentation over high production. Here’s Why.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

AUGUST 13, 2019

Several large brands I work with are now migrating to quarterly audience assessments, especially at the business unit level,” the author writes. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247