SmartBug Media

AUGUST 27, 2021

It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts. Our entire business revolves around using paid media to help drive inbound marketing.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What are the reliable tactics that deliver? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JULY 20, 2017

Exact match domains can obviously help, but , like any SEO tactic, it shouldn’t be abused. For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company. Content marketing is SEO. Final Thoughts.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. I personally have not been to Pubcon in several years, but everyone I know that attends raves about the knowledge and expertise present at this conference.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

APRIL 4, 2014

According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing. Furthermore, Matt McGee of MarketingLand reports that a study by Business.com showed that B2B marketers thought white papers was one of the top lead generation tactics.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. KoMarketing 2013 Presentations.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Brandpoint

JANUARY 23, 2020

Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. He is also the co-founder of Adalysis , a PPC Management Software for Google Ads Optimization. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

APRIL 1, 2014

I’m glad I did, because as I looked through my notes and read some of the recaps , I became much more aware and focused on the themes occurring throughout the show versus the tactical recommendations. It’s no secret that personalized search has become a huge part of Google over the years. Everything is Becoming Personalized.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen.

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Here are some of the biggest ones I realized, organized by new marketing fundamental. Design is the New Marketing. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. In this article, I highlighted tactics, challenges, and the future of social media strategy, amongst other topics for B2B marketers.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. In this article, I highlighted tactics, challenges, and the future of social media strategy, amongst other topics for B2B marketers.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

KoMarketing Associates

OCTOBER 10, 2013

While social media platforms are beginning to offer much more data and businesses are adapting better metrics, it’s important that marketers make sure we are not just looking at the data, but actually using it to improve our business. The real takeaway however was the impact structured data is already having on search results.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Social Media Keywords 120

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand. Standout Tactic: . Standout Tactic: . Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

Marketing Insider Group

OCTOBER 6, 2015

Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. With a treasure trove of first-party data in your arsenal, you have the key to future-proofing your marketing performance for the cookieless world.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

BenchmarkONE

NOVEMBER 24, 2022

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. When the Helpful Content update first rolled out, it had content marketers running for cover.

Google 76

Google SERP Classified Ads Content 76

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Searchers have a certain expectation of the experience between search query and landing page.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

The Lead Agency

APRIL 2, 2024

Top 3 Best SEO Tips When Writing a B2B Blog There are so many tactics out there that genuinely improve your B2B SEO, but following them all can be a bit time-consuming and overwhelming. Not all businesses are in the position to diligently follow all the best B2B SEO rules.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Is Presentation More Important Than Content Itself? Jordan Kasteler , Search Engine Land. It’s not smoke and mirrors and tactics devoid of marketing strategy.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The remaining 11 chapters go deep into each tactic. Lead Generation Tactics. Email Marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The remaining 11 chapters go deep into each tactic. Lead Generation Tactics. Email Marketing.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. After all, people still use them to search!

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

SEPTEMBER 22, 2014

The call can then be directed to the best team, department or person within the business; SIP ( Session Initiation Protocol) can be integrated into your call centre tactics. One company presented the call handler with the actual landing page the customer arrived at so that they had an immediate understanding about their intent.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

KEO Marketing

NOVEMBER 2, 2017

Rather than using a mass-marketing approach, account based marketing targets decision-makers within an account with coordinate, high-touch tactics. Sales and marketing teams decide to focus on a few critical accounts with the most significant revenue potential.

Account Based Marketing 48

Account Based Marketing Paid Search Agency B2B Marketing Service 48

KEO Marketing

JUNE 15, 2017

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. Respected industry professionals judge the AMA Spectrum Awards submissions on the campaign summary, goals, strategies, tactics, and outcomes. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Interactive Marketing Lead Scoring Lead Ranking 48

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . Known as the B2 Awards, the entries in the competition were judged by some of the country’s top BMA leaders in B2B marketing and advertising. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

ClearVoice

SEPTEMBER 13, 2021

They can help you grow your client base with less effort than cold calling tactics. “Search engine marketing specialist? Try these tactics to get more freelance business referrals: Invite a LinkedIn connection you respect to an in-person or virtual coffee date to learn more about them. What is that ?”

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

markempa

AUGUST 12, 2013

Search engine marketing ads? So, if there was a set formula, wouldn’t it essentially eliminate the ability we have to provide a user with highly relevant content that, if presented correctly, will engage them when they may have otherwise been disinterested? Is native advertising really a new tactic?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Digilant

APRIL 6, 2021

These keywords should be used on social media, in the content on your website, within your call to action, and other digital marketing tactics used. Your past data can predict your future outcomes of the campaigns used in your digital marketing strategy. Search engine marketing (SEM) and the paid advertisement shown.

Paid Content 52

Paid Content Analytics Marketing Strategy Marketing & Strategy 52