Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. Public approval agreed with them. Launching with Co-branding with Research. Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. Our research team had a lot of other things on their plate.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Top Rank Marketing

SEPTEMBER 20, 2023

If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.

PR 311

PR SEO Lead Scoring Lead Ranking 311

Walker Sands

APRIL 10, 2024

All of our panelists expressed appreciation for PR professionals who are knowledgeable about the space or have taken the time to research a specific topic. Sheng mostly agreed: “Ultimately it’s really about whether it’s interesting or not and how it’s presented is kind of secondary.” I don’t care if it’s formal.”

PR 52

PR Media Ad Building Word of Mouth 52

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. We just have to put in more legwork (AKA, more thought into design, presentation, pitching, etc.).

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Account-based marketing is here to stay.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Content Marketing Institute

AUGUST 31, 2023

We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. However, a simple shrug emoji won’t be accepted in the end-of-campaign report when presenting results to brands and clients. answered that “measuring success” was.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Thinkers360

MARCH 8, 2024

Westover, PhD Future of Work, Culture, HR Peter Winick Thought Leadership Leverage Contact Peter Winick Marketing, Social, Entrepreneurship Ira Wolfe Poised for the Future Company Contact Ira Wolfe Future of Work, HR, Leadership Bill Wong, MBA Info-Tech Research Group Contact Bill Wong, MBA Generative AI, Analytics Helen Yu Tigon Advisory Corp.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 120

Brandpoint

APRIL 24, 2019

Greg: The annual Minnesota PRSA Classics Awards recognizes public relations practitioners and their organizations for successfully addressing communications challenges with exemplary skill, creativity and resourcefulness. How do you feel the public relations world has changed since you’ve been part of PRSA?

PR 120

PR Public Relations Broadcasting Communities 120

Sword and the Script | B2B

NOVEMBER 17, 2020

That hasn’t been true in my own experience, and I don’t think the research supports such a conclusion. That’s where content marketing – when performed according to research-driven best practices – flips things around. Here again, there’s an element of truth to that, but it also has to do with the presentation. I don’t agree.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Zoominfo

MARCH 9, 2021

After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

Conference 107

Conference PR Storytelling Public Relations 107

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. Now that you’ve developed a slimmer list of themes, it’s time to present them to the executive team for feedback.

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Biznology

OCTOBER 27, 2014

Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. Present the facts objectively. Field your own survey.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. link below) Bonney is a research director at B2B DecisionLabs which wrote the report. by 61% over a similar presentation made by the product specialist.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Here’s how. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next.

Social Media 102

Social Media Ideal Customer Profiles Media Customer Satisfaction 102

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. After all, testimonials use your customers as your mouthpiece, and case studies present your business’ value propositions—backed up by proof of historical success and data.

PR 139

PR Marketing & Strategy Practices Business 139

Brandpoint

NOVEMBER 6, 2019

Fake news and public relations. The famous journalist is no stranger to political drama and sniffing out the truth in a highly publicized environment. However, Olson remarked on how impressed he was that Woodward’s presentation was completely non-biased.

Conference 108

Conference Generation PR Peer-to-peer 108

Schubert B2B

JULY 20, 2018

Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Also be sure to note if your key publications have a “featured product” section. But what if you don’t have any news to share at all?

PR 69

PR Paid Search Agency Companies Public Relations 69

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Have some important research to share? The first time I heard the term MAT Release I had no idea what it was.

Media 122

Media PR Paid Search Agency Distribution 122

Hinge Marketing

MARCH 1, 2023

In the hands of competent experts and content marketers, they present an excellent opportunity to accelerate marketing programs and streamline time-consuming workflows. Your marketing materials should present your brand in the very best light. One effective solution is to incorporate research-based content into your marketing strategy.

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

KoMarketing Associates

NOVEMBER 9, 2017

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Biznology

OCTOBER 17, 2017

Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. Let’s refer to public relations before the corruption by Madison Avenue. Fresh-faced students on a Saturday morning?

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Zoominfo

OCTOBER 5, 2021

How to Develop a B2B Demand Gen Strategy After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Hubspot

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. Marketing is present in all stages of the business, beginning to end. Fortunately, marketers can use industry research and consumer analysis to gauge a good price range.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Public relations. Lead generation. Customer service.

Work Management 117

Work Management Marketing & Strategy Marketing Management Demographics 117