The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Scoop.it

APRIL 4, 2019

Each employee of your company brings something unique to the table and taps into various resources to do their job the best they can. You can add important sources through RSS feeds and social media monitoring. This way, your PR team can rely on all employees to be their eyes and ears! Enter the Solution: Scoop.it With Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

B2B Marketing Savvy

JULY 14, 2009

Other Popular Posts: Stretch Scarce Resources Statistics and Tracking ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Posted in Client Side, PR in a 2.0

PR 40

PR Twitter Public Relations RSS 40

The Point

FEBRUARY 8, 2011

2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. For pete’s sake, make sure it’s easy for someone to subscribe to the blog.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Content Standard

JANUARY 25, 2018

We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Tweet This!

Social Media 100

Social Media Media Digg PR 100

Convince & Convert

OCTOBER 17, 2011

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. I don’t mean read your RSS feed or scour your Twitter stream. Why are they using their budget and resources on social media? I have recently become fascinated by the way that people who don’t work in social media use social.

Social Media 150

Social Media Media RSS Work Management 150

Martech Advisor

AUGUST 21, 2019

” That is, large companies will make it easy for anyone, regardless of role, to connect the applications they need to the company’s central resources. Marketers typically track the progress of our activities with a project or resource management tool. Nothing better exemplifies this phenomenon than the Slack IPO news.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom.

PR 28

PR Social Media Media Blogger 28

Hubspot

APRIL 5, 2018

For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. HubSpot customers can get RSS feeds (as well as email subscription features) for their blogs right out of the box.

Google 78

Google Adsense Tools Doubleclick 78

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 23, 2008

The second way to use this is to start importing RSS feeds into a private room. They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. Posted at 05:15 PM in Gear , Handy Resources | Permalink.

Tips 100

Tips RSS Screencast Mobile Advertising 100

B2B Marketing Savvy

JULY 16, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Also make sure you/your team understands the resource load you’re willing to extend.

Advertising Agencies 40

Advertising Agencies Resources Marketing Budget Paid Search Agency 40

markempa

JUNE 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies Public Relations PR RSS 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Im Jay Baer.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Marketers and PR people can help by monitoring conversations and alerting SMEs to the topics and conversations they should get involved in. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

B2B Marketing Savvy

AUGUST 27, 2009

If you like the read, please subscribe to my RSS feed. Twitter blurs the line between marketing, PR, web, advertising, training, etc. Existing agency resources contributed little. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Case Study 40

Case Study Case Studies Barriers Buzz 40

markempa

JUNE 27, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources All Rights Reserved.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

B2B Marketing Savvy

SEPTEMBER 21, 2009

B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom. Stretching Scarce Resources. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Analytics for Reach and Impressions. Lesser Known Analytic Tools.

Social Media 40

Social Media Twitter Research Media 40

markempa

NOVEMBER 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If you are unfamiliar with RSS Feeds, or would just prefer email notification of updates to my blog, all you have to do is type your email address in the subscribe form on the left.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As I will give it a try – and not abuse the RSS feeds. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the the halo effect. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

NOVEMBER 2, 2010

"The Internet has fundamentally changed the pace of business, compressing time and rewarding speed," wrote author David Meerman Scott in his recent ebook " How Marketing & PR at Speed Drives Measurable Success." Within HubSpot, we also gain insights about what resources and topics our leads and prospects find valuable.

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Adobe Experience Cloud Blog

MARCH 31, 2011

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Press 48

Press B2B Marketing Tips B2B 48

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

B2B Marketing Savvy

SEPTEMBER 22, 2009

In traditional AR/PR schools this would be a “spokesperson&#. A re-tweet of this type content can be likened to dropping a link onto your website pointing to useful content originated by others. * Owner – Product Marketing and/or the Marcom, PR/AR teams, etc.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40