Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. This is where good thought leadership can make a difference.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: The top two findings above are getting the most attention.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? Nearly half of the respondents (47 percent) claimed that they had created and published original research over the past 12 months. Marketers Remain Dedicated to Original Video Content.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

BDB

MARCH 1, 2024

The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Before you make your appearance on a radio show or podcast, make sure you’ve done your research — not just for your story, but also for the radio or podcast you’re to be on.

PR 52

PR Public Relations Broadcasting Case Study 52

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. Media Analysis is Not Just for PR. I do understand though. This type of content analysis isn’t easy.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Here are some tips to do this.

PR 137

PR Marketing & Strategy Practices Business 137

Champion Communications

JUNE 29, 2023

Develop a service-level agreement (SLA): HubSpot’s research revealed just 26% of businesses have an SLA place between sales and marketing. Share prospect and customer insights: Marketing teams often gather valuable market insights through research, while sales teams are on the frontline of sales conversations.

PR 62

PR Deliverability Barriers Sales Cycle 62

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

Sword and the Script | B2B

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Does Your C-Suite Have Enough Digital Smarts?

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Tweet threads.

PR 69

PR Twitter Brand Identity Branding 69

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Contently

APRIL 11, 2019

Content marketing jobs can definitely pay more or less than the range, but based on our research, the graphs above offer an industry standard. Additionally, many employers value work experience in other fields in such as journalism, advertising, and PR. Further research could be useful to suss out the numbers.

Studies 165

Studies Work Management Planning Content Marketing 165

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 10 Best Content Research Tools. 10) Google Drive Research Tool.

Planning 145

Planning Research Tools Best Practices 145

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise. Social proof is one of those shortcuts.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. This has caused many firms to rethink their business models and the services they offer.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Research pays off.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Webbiquity

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What must be included in a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” We do this a lot with very short explainer videos. We work together!

Research 107

Research Ad Building Storytelling Content 107

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 98

Research Sample Planning Brand Identity 98

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. The percentage of change is notable too. Consider the following: 1.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Marketing Insider Group

JUNE 23, 2020

One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. That study revealed that if someone sees a digital banner ad over 40 times in a month, sales begin to drop. Reframe it as target customer research, and you can see negative comments as your chance to win these customers back.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Martech

APRIL 18, 2024

Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) Many SEOs use Search Console to measure organic search traffic. And who can blame them?

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What must be included in a case study?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hubspot

DECEMBER 7, 2020

Download the research here , and keep reading to unpack some of our most important findings. Our study also revealed that 16% of marketers find the usability and collaboration of their website content management system (CMS) either “neutral,” “poor,” or “terrible.”. How COVID-19 Changed the Way We Think and Use Office Technology.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Sword and the Script | B2B

OCTOBER 19, 2021

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. Sure, I don’t want to promote a competitor per se, but if they’ve published a credible study or made a point that advances the industry, why can’t you mention it? And the results? Image credit: Pixabay.

Research 62

Research Tips Sales Cycle B2B Sales 62

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? Seventy percent of PR professionals struggle with creating effective content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. So just click the link below to download the study.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. From proprietary data to third-party research, the right mix of data can transform your PR program. From a PR perspective, data “gives” more than it takes.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40