KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Identify Your Location and Contact the Regional Baidu Reseller. Baidu only accepts local clients.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. This is where highly targeted negative keyword lists come into play.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission. Baidu Shangqiao.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords).

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

FEBRUARY 25, 2016

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program. ©iStockphoto.com/elinedesignservices.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

KoMarketing Associates

SEPTEMBER 8, 2015

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Here is a revamped version of this presentation: The Relationship Between SEO, PPC, and Social Media from KoMarketing Associates. We receive a lot of questions about our “online marketing process”.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

JUNE 22, 2017

The first tip when it comes to improving B2B PPC lead generation revolves around selecting keywords and understanding who will be searching for them. While getting leads is essential to any B2B PPC effort, it’s also important to look beyond the initial conversion and follow the user down the funnel.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

AUGUST 11, 2015

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

MARCH 13, 2014

Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients. a local website link or local certificate of incorporation).

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. This is especially true when transitioning program ownership or reassessing the success and opportunities of an existing program; perhaps at quarterly or semi-annual intervals.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JULY 27, 2017

This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. The first ad extension we will discuss is sitelinks.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

FEBRUARY 28, 2017

Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account.

PPC 120

PPC Allocation Paid Search Agency CPC 120

KoMarketing Associates

JUNE 1, 2016

From a PPC and SEO perspective, websites will need to update their strategies and try new tactics in order to remain visible on Baidu. It’s going to take time for advertisers and users to adjust to the new normal in Baidu SERPs.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

MARCH 2, 2022

Website (67%), search/PPC (39%) and email (37%) followed social media marketing on the list. Oktopost conducted “The 2021 State of B2B Social Media Marketing” report, and data indicated that social media (82%) had become the top growing marketing channel of the year.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

FEBRUARY 16, 2022

This was followed by website (67%), search/PPC (39%) and email (37%). Oktopost conducted “The 2021 State of B2B Social Media Marketing” report, and data indicated that social media (82%) was the top growing marketing channel of the year for B2B marketers.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

JANUARY 20, 2022

This was followed by website (67%), search/PPC (39%), and email (37%). Oktopost conducted “The 2021 State of B2B Social Media Marketing,” and data indicated that social media (82%) has been a top growing marketing channel for B2B marketers over the past 12 months.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

SEPTEMBER 29, 2021

This is followed by website (67%), search/PPC (39%) and email (37%). Oktopost recently published “The 2021 State of B2B Social Media Marketing” report, and statistics showed that social media (82%) has been the top growing marketing channel of the year.

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

KoMarketing Associates

OCTOBER 12, 2022

There’s a ton of useful data here related to Google Ads PPC campaigns , including: . learn more about our PPC Programs. Reports Snapshot . The reports snapshot is the main dashboard you’ll see if you click the Report icon in GA4. CPC data in the user acquisition & traffic acquisition charts . Top campaigns .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MAY 25, 2022

Tracking results in B2B PPC can be challenging because conversions aren’t always cut and dry. The KoMarketing team is your PPC ad partner for high-quality leads. . Bonus, you can use it to test variations of your landing page and your paid ads to see what copy, features, and images are most effective. . Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. However, it may be more convincing to take it a step further with three of the following key points: Run Branded PPC Campaigns to Control Where Ads Drive To. Take Out The Risk of Competitors Bidding in the PPC Landscape.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

MARCH 20, 2018

PPC & SEO Alignment. They noted that while the Geico TV ads were hilarious and familiar, the PPC and organic results didn’t reflect those same values at all. We see the same thing when looking at SEO and PPC strategies. While the SEO team might be using one message, the PPC team might be using another.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. So go nudge your PPC counterpart and find out what the money keywords are.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

NOVEMBER 8, 2016

There are three types of Analytics accounts: one is for webmasters, one is for PPC advertisers, and one is for mobile application developers. The PPC version integrates Baidu advertising data, which requires a PPC account for access. As a free tool, it is very easy to get registered.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

DECEMBER 14, 2017

In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. As Baidu has launched the news feed ads product on the PPC platform, marketers can leverage their current Baidu account and integrate PPC and news feed ads to test the water, track performance, and measure results.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! The Dropdown Keyword Suggestions and Related Search.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

JANUARY 30, 2018

Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. On social media, many PPC professionals ask questions or participate in different online communities. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account. Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

JANUARY 31, 2017

As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC. The majority of marketers rank PPC as the most effective digital ad channel. “While marketers may not be specifically adopting and shaping their marketing strategies around mobile, their audience is.”.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. WordStream’s PPC University. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 7, 2015

While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 20, 2022

For example, for PPC marketers the Google Ads report takes a bit to actually find. In GA4, you can also customize your navigation with reports that are most important to you! After new reports are created, they can be added to the side panel navigation for easy access.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

NOVEMBER 12, 2019

We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. PPC Lead Generation: If You Want Better Leads, Start Asking Questions. Even adding a detailed negative keyword list to your PPC campaigns can be a way to qualify leads, in a sense. or “Do you have purchasing authority?”

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248