Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say. worry monsters?

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Strategy.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. These alternatives offer new avenues for connecting with modern audiences who are actively seeking out information that solves their problems. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t know how to generate positive coverage. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? 2024 is poised to be a revolutionary year for B2B marketers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. Lower funnel keywords are an often neglected SEO strategy for marketers. Lower funnel keywords are an often neglected SEO strategy for marketers. At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

The Point

SEPTEMBER 21, 2017

There are far more effective strategies for staying in touch with prospects who might, at some point in the future, be in a position to buy or have a need that causes them to want to re-engage. Why #leadnurturing success means not asking for the sale via @spearmktg. Click To Tweet. Photo by NeONBRAND on Unsplash.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies. Intent-based marketing bridges the gap between businesses and their customers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 166

Paper Case Studies Case Study Work Management 166

ClearVoice

AUGUST 23, 2022

Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. Let’s talk about how your brand can benefit from implementing a thought leadership strategy.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

Marketing Insider Group

APRIL 19, 2021

Explaining what their products and expertise can do for those customers. You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Set yourself apart from the competition.

Startups 335

Startups B2B Marketing Buyer Personas Advertising Agencies 335

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . The second use of premium content is as a paid product offering.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

B2B Marketing Directions

APRIL 7, 2024

The American Psychological Association defines a halo effect as, "a rating bias in which a general evaluation (usually positive) of a person, or an evaluation of a person on a specific dimension, influences judgments of that person on other specific dimensions."

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. It gives you new engagement opportunities with folks who may not respond to your emails or phone calls but will fill out a form to receive a report. It provides you with a foundation to support and expand a cohesive content marketing strategy. So, how does research do all of this?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Biznology

MARCH 6, 2020

Who wants to sit through 5-minutes of introductions to a previously recorded webinar? A cool DIY solution is to add interactive elements like polls and quizzes. Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. The B2B trade show market was $10.2

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Full Circle Insights

SEPTEMBER 30, 2022

Of course, there are lots of resources that can help walk you through the common steps necessary to develop your ABM strategy, but beyond the “do x, y, and z” outlines, there are also the “been there, done that, please don’t make the same mistakes we did” tips that can help make your implementation strategy smoother. .

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Tips 52

Content Standard

AUGUST 12, 2021

Most importantly, it positions a brand as a leader—a visionary that empowers its audience to think about ideas differently, to see a new angle, or to approach a problem in an unexpected way. Successful content is able to establish a foothold for the brand as a trusted source of valuable advice.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

ClearVoice

OCTOBER 27, 2023

In this guide, we’ll talk about: What CRO is and the steps involved Best practices to keep in mind Top CRO tools and strategies What is CRO? For email, that’s anywhere from 2-5 percent. Step 4: Evaluating results and iteration Did the changes have a positive, negative, or negligible impact on conversion rates?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Only 5% of our market , is ready, willing and able to consider buying our product. Lead forms Lead forms are still crucial.

Efficiency 88

Efficiency Marketing Automation Services Lead Ranking Brand Identity 88

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. To achieve this, a multi-faceted approach is taken.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. At this stage, you’re trying to make a damn good impression on your target audience in hopes of converting them to the next stage. When the time is right, they request a demo to learn how we can help. Content leads.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Heinz Marketing

FEBRUARY 23, 2023

The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow. Knowing what is happening across the industry can be beneficial to your content strategy to attract the right personas, and stay compliant.

Advertising Agencies 101

Advertising Agencies B2B Thought Leadership Lead Ranking Business 101

BOP Design

APRIL 19, 2021

The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. This type of email communicates things like policy updates, new product or service announcements, company changes, or upcoming speaking engagements or events.

Email Marketing 133

Email Marketing B2B Marketing Planning B2B 133

Martech

MARCH 31, 2023

Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is. They typically have websites, newsletters, podcasts and webinars. They can help you understand the needs and motivations of customers and users to inform strategies and tactical decisions.

Work Management 102

Work Management Marketing Management Training Vendors 102

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. To get started, here are three steps to building a successful employee advocacy strategy: 1. Identify Your Goals and KPI’s.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133