Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Strategy.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 331

Startups Marketing & Strategy Marketing Strategy Content Marketing 331

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. These alternatives offer new avenues for connecting with modern audiences who are actively seeking out information that solves their problems. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. This week, we try and help you start creating your own influencer marketing strategy. You strategy focus- earned, paid or owned? Great, now we can start talking strategy! Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. Lower funnel keywords are an often neglected SEO strategy for marketers. Lower funnel keywords are an often neglected SEO strategy for marketers. The content includes insider expertise, current research, and more. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

The Point

SEPTEMBER 21, 2017

There are far more effective strategies for staying in touch with prospects who might, at some point in the future, be in a position to buy or have a need that causes them to want to re-engage. Photo by NeONBRAND on Unsplash. The post Why Lead Nurturing Success Means Not Asking for the Sale appeared first on The Point.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. When delivered to target audiences where, when, and how they want to consume it, customer-centric thought leadership boosts your organization’s reputation and credibility.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 218

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

ClearVoice

AUGUST 23, 2022

Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. Let’s talk about how your brand can benefit from implementing a thought leadership strategy.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t know how to generate positive coverage. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies. Intent-based marketing bridges the gap between businesses and their customers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Your account-based expansion strategy is stronger when you view it within the larger scope of your retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 179

Paper Case Studies Case Study Work Management 179

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MARCH 25, 2014

All demand generation webinars are not created equal. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.

Webinar Metrics 127

Webinar Metrics Thought Leadership Case Study Case Studies 127

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 332

Startups B2B Marketing Buyer Personas Advertising Agencies 332

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

The Point

NOVEMBER 12, 2019

Engaging earlier in the buying cycle also puts you in a position to build brand credibility, inform buying criteria, and educate the buyer before he/she even decides to start looking for solutions. Effective demand generation. is a mix of hunting AND gathering. No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Full Circle Insights

SEPTEMBER 30, 2022

Of course, there are lots of resources that can help walk you through the common steps necessary to develop your ABM strategy, but beyond the “do x, y, and z” outlines, there are also the “been there, done that, please don’t make the same mistakes we did” tips that can help make your implementation strategy smoother. .

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Tips 52

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

ClearVoice

OCTOBER 27, 2023

In this guide, we’ll talk about: What CRO is and the steps involved Best practices to keep in mind Top CRO tools and strategies What is CRO? For email, that’s anywhere from 2-5 percent. Step 4: Evaluating results and iteration Did the changes have a positive, negative, or negligible impact on conversion rates?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Biznology

MARCH 6, 2020

Who wants to sit through 5-minutes of introductions to a previously recorded webinar? A cool DIY solution is to add interactive elements like polls and quizzes. Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

B2B Marketing Directions

APRIL 7, 2024

The American Psychological Association defines a halo effect as, "a rating bias in which a general evaluation (usually positive) of a person, or an evaluation of a person on a specific dimension, influences judgments of that person on other specific dimensions."

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Content Standard

AUGUST 12, 2021

Affirming that the COVID-19 pandemic catalyzed an urgent conversation about how the industry should bring those principles to life, Avid tracks progress toward specific goals outlined in the white paper using original news and notes that there has been significant industry alignment around these goals during the global health crisis.

Thought Leadership 137

Thought Leadership Differentiation Paper Lead Ranking 137

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. Stay with me here!

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. The B2B trade show market was $10.2

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Madison Logic

JUNE 5, 2024

Offering webinars that align with a product release is one way to add more in-depth insights to your new product. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

SnapApp

SEPTEMBER 15, 2015

Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Static content like blog posts and white papers educate and entertain the target audience, but fail in creating a dialogue. Strengthen Two-Way Communication. Build Engagement & Community.

Webinar Metrics 48

Webinar Metrics Click Rate Content Communities 48