Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

FunnelEnvy

DECEMBER 26, 2023

There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Improving your conversion rate is a moving target. Where to start? It depends on your business, of course.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Tweets and YouTube videos may be the “bookends” of social content strategy. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. General Internet Use Statistics. What do those Internet users do while online?

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. It was a closed, proprietary system released at a time when open systems were all the rage. But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn released Stories at the perfect time. . Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

seo.co

JANUARY 1, 2023

Give Interviews on Podcasts. Don’t be shy if you’re considering reaching out to podcasters to ask if they’d have you as a guest on their shows! Remember, podcasters, like business owners and marketers, also need to create regular fresh content. If they don’t, you can still potentially mention a link to your site on a podcast.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

SmartBug Media

MAY 20, 2020

Press releases. Facebook Live and podcasts. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. Facebook Live or podcast: Try doing sneak peeks or post-event wrap-ups with either. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. Alternatively, you can also sponsor ads on relevant podcasts in your niche.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Brightedge

SEPTEMBER 9, 2022

YouTube has also launched a dedicated podcasts homepage. YouTube tests videos in comments and launches podcasts homepage. Google to Release “Helpful Content” Update. YouTube Tests Videos in Comments and Launches Podcasts. YouTube has also launched a dedicated podcast explore page.

SEO 52

SEO Guidelines Validation Youtube 52

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. And if you’re a marketing person, marketing podcasts should be your holy grail! So if you’re looking to discover some of the best marketing podcasts, this is the place to be! .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Sprout Social

OCTOBER 5, 2020

But what really makes the bubble experiment stand out is its athletes, and NBA players with YouTube channels like JaVale McGee and Troy Daniels are keeping fans entertained both on and off the court. On the other hand, Laker’s center JaVale McGee’s YouTube channel shows all the signs of a first-time vlogger. link] via @YouTube.

Generation 115

Generation Content Youtube User-Generated Content 115

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

ClearVoice

MARCH 25, 2022

Amid the issues of Russian censorship, the platform released a privacy-preserving Tor service to mitigate internet blocks. Android users can now share YouTube music to Snapchat Stories. Although the feature has been available for iOS users since last year, Android users now can share YouTube music directly to their Snapchat Stories.

Social Media 52

Social Media Facebook Media Youtube 52

Digilant

MARCH 14, 2023

The podcast industry is continuing to grow by leaps and bounds. The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Frequency 52

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. YouTube announces date for the end of support for third-party pixels.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

SEPTEMBER 4, 2015

Funny YouTube Videos. The most popular sports YouTube channel is Dude Perfect , which boasts 878 million views and 6.5 They release videos that poke fun at sports like golf, ping-pong, bowling, and pickup basketball, and parody what the sports are all about. But on YouTube, sports content creators can feel free to joke around.

Content 151

Content Youtube Stats Statistics 151

Martech

MAY 27, 2022

Create new content, release it, track metrics, collect feedback, and use it to design future campaigns. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. Incorporate feedback. Navigating this space can be challenging for the following reasons.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

ConvertKit

MAY 13, 2021

The Deliverability Defined Podcast. We’ve been having so much fun releasing more episodes of our deliverability podcast! Here are the episodes we released in April: How musicians can turn fans into superfans using email marketing. Bypass the YouTube algorithm with email marketing featuring Ben Schoeffler.

Deliverability 69

Deliverability Click Rate Open Rate CAN-SPAM 69

Seismic

AUGUST 29, 2023

Seismic’s Heather Cole and Steve Watt have been taking to the airwaves to discuss today’s top go-to-market topics on the Go-to-Market Magic podcast. We’re releasing new episodes of Go-to-Market Magic every other week featuring bold leaders and visionaries paving the way for growth. The show has been chock-full of “aha!”

Marketing Analytics Tools 52

Marketing Analytics Tools Account Based Marketing Paid Search Agency Advertising Agencies 52

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes. The Discussion with Derek Shebby.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Magisto

JANUARY 13, 2020

From there, lots of apps and sites started to release their own story features. Podcasts have been rising in popularity recently. Podcasts are not as searchable and discoverable as a YouTube video, for instance. Podcasting is the best way to give a more in-depth view of your brand. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. That show releases two new episodes per month. Note: We will continue to expand Convince & Convert-produced podcasts. How to Produce a Podcast.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. That show releases two new episodes per month. note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Convince & Convert

APRIL 8, 2015

They want people to create short snippets and put them on YouTube or Facebook, or individual photos and put them on Instagram. ” What happens when people start to Periscope the next great movie the day it’s released? How is some usher at some Broadway theater going to enforce that? Will you have to show them your phone?

Social Media 150

Social Media Broadcasting Youtube Conference 150

Scoop.it

JANUARY 7, 2021

press releases. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. To achieve this consistency, start by preparing your press kit that should contain the following elements: logos in PNG format.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Contently

SEPTEMBER 24, 2021

In October 2013, a hot social media startup, started by a trio of Stanford students, released a feature that would alter the course of social media: Stories. As our research showed earlier this year , people will continue to consume content in an array of different formats—from blog posts to YouTube to podcasts to good old-fashioned memes.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

FEBRUARY 15, 2023

” Released in September 2022, it is an excellent read and I highly recommend it. For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. The more people watch, the more ads YouTube can serve them. Another social media example involves dating apps.

Ethics 105

Ethics Marketing AI Multivariate analysis Paid Search Agency 105

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62