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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? For many, the dream of finishing a manuscript and publishing it can seem out of reach. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. Douglas Burdett, host of The Marketing Book Podcast. About the Author Dr. Paul J. Don’t know how to leave an iTunes review?

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

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Making Waves with Tech and Trust in the Podcast World

The Customer

At the recent IAB Podcast Upfront in New York, some 20 audio brands made convincing presentations to some 200 media buyers, brands and agency attendees around the value of everything from innovative ad tech to celebrity shoulder rubbing. In homage to how today’s Triton is making waves and raising the bar on tech.

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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Prioritize Published Text We know that language models are primarily trained on text. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience.

SEO 230
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HubSpot’s Content Hub: How does it impact marketing’s future?

Martech

Content needs to be a constant promotion and distribution game rather than a frequency of publishing one-and-done approach. This is further compounded by the growth of podcasting and the popularity of YouTube, both of which lead with humans at the forefront — and unique content at the center of it all.