ClickZ

FEBRUARY 26, 2024

At the end of 2023, LinkedIn launched what it claims was be the world’s first deep sales platform. This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. Big data, big insights, finally!

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Only B2B

FEBRUARY 28, 2024

Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources. Intent data can be your beacon in the chaos, offering crucial insights to navigate uncertainty and achieve revenue goals. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

DECEMBER 21, 2023

Good news if you are running very late on dealing with holiday cards like I am. Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Oktopost

FEBRUARY 29, 2024

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62

ROI Organization Top of Funnel B2B 62

Seismic

FEBRUARY 6, 2024

In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. It assesses and tracks KPIs related to revenue, conversion rates, and deal volume. Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC).

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. These insights can help you refine your social selling strategy and prove social selling success. But what if you see that 25% of your influenced opportunities come from X?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Enhanced forecast accuracy insights with AI Comparison.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. Such knowledge gaps keep these powerful insights from being brought to light. These platform experts manage systems, data integration and campaign tracking. In your inbox.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Tools and platforms that offer insights into audience overlap can be invaluable in this process.

Advertising Agencies 123

Advertising Agencies Brand Identity Branding Marketing & Strategy 123

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

OCTOBER 31, 2023

GA4 was specifically designed to deal with privacy issues and address those flaws. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events, not sessions UA measured visits, not interactions.

Marketing Analytics Tools 117

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 117

Martech

OCTOBER 5, 2023

Outreach’ s AI Assist provides visibility into the status of sequences, meetings, and deals, and has generative AI features for meeting summarization, deal risk identification, and sequence content creation. LinkedIn ’s Accelerate uses AI to streamline ad creation and improve performance through data-driven insights and optimization.

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Mobile Advertising 119

ClickDimensions

JANUARY 9, 2024

Pipeline Visibility Maintaining clear visibility into the status of each deal in your pipeline can be difficult, especially as the number of leads and opportunities grows. Without proper organization and tracking, deals can fall through the cracks. This helps prioritize efforts towards leads with the highest potential for conversion.

Work Management 109

Work Management Marketing Management Allocation SMB 109

illumin

APRIL 2, 2024

The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. On March 26, 2024, the two companies announced the deal with significant excitement. Can this deal loosen Adobe’s grip on the creative world?

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Oktopost

OCTOBER 8, 2023

In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

xiQ

NOVEMBER 23, 2022

One of the major reasons why most sellers are unsuccessful in closing the deals is because they don’t understand their prospects and therefore cannot relate with them. In fact, it is reported that 84% of the deals are lost because sellers don’t communicate effectively with their prospective buyers. Spock Can Help You Sell Better.

B2B Thought Leadership 116

B2B Thought Leadership B2B Sales Lead Ranking Paper 116

xiQ

JANUARY 12, 2022

xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. What xiQ Clients Are Saying About the Platform. xiQ sales intelligence platform feeds insights to 400 members of Genpact’s sales, marketing and leadership teams.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Martech

NOVEMBER 28, 2023

. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Online customers were up early to snag deals. Between 9 a.m.

Spending 107

Spending eCommerce Merchandising Pricing 107

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Hello, data and insights. Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Speed up revenue growth with actionable intelligence and insightful visualizations to address pipeline gaps and hit forecasts. Bye-bye, intuition. Ready to dive in?

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. Underestimating this transformative sales strategy will leave you losing your deals to your competitors.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

Heinz Marketing

JANUARY 24, 2024

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. Enter big data: characterized by its volume, variety, velocity, and validity, it’s an asset that, when effectively harnessed, can provide invaluable insights.

CRM 97

CRM Marketing AI Marketing Management Customer Satisfaction 97

xiQ

JANUARY 30, 2023

Buyers Expect a High Degree of Personalization 84% of deals are lost because sellers have not done their homework and are unprepared for their buyers’ questions. Sellers who fail to prepare and show up uninformed risk losing the deal early in the sales process. xiQ is the answer!

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. Interviews and podcasts. LinkedIn posts.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Here’s the solution: harnessing social media engagement insights. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Martech

SEPTEMBER 6, 2023

AI Insights, which are analytics tools that use predictive AI to make recommendations and forecasts. Previously, “a lot of the AI we were using was predictive and provided more static insights and experiences. AI-powered deal management and forecasting that enables sales teams to better prioritize efforts and predict outcomes.

Marketing AI 120

Marketing AI Hubspot Forecasting CRM 120

Only B2B

FEBRUARY 21, 2024

By analyzing online behavior (website visits, search queries, social media engagement), intent data platforms paint a picture of who’s actively considering a purchase and what type of solution they’re looking for. Tools and Platforms for Effective Intent data Integration 1. But wait, there’s more!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. Take HubSpot and Lavender AI, for instance. When integrated with Lavender AI, it can transform your email communication.

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Rev

SEPTEMBER 27, 2023

A sales tech stack (also known as a sales stack or sales technology stack) refers to the set of tools and software solutions your sales team uses to do everything from lead generation to closing deals. They also help improve the efficiency of the overall sales process by providing data and insights to help reps make informed decisions.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Martech

AUGUST 26, 2021

Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings. The company serves over 2,500 brands, including Delta and Whirlpool. Read next: The Tao of user-generated content.

Buzz 113

Buzz Amazon User-Generated Content Social Media 113

Top Rank Marketing

JANUARY 31, 2024

Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. Features like one-click reordering, quick customer support, and easily navigable platforms can make or break a deal.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Martech

JANUARY 22, 2024

As a digital marketing agency, your team excels in creating compelling campaigns, enhancing their scalability and understanding platform dynamics for optimal cross-channel results. Foster collaboration, integration of data and insights RevOps teams thrive on data-driven decision-making.

Ideal Customer Profiles 110

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 110