KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Make sure the users that are searching for those terms are your target audience. Search engines love this!

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Envy

MAY 2, 2019

Google and other search engines use keywords to work out the topic of your content, and decide when it’s a relevant response to a user web search request. You might discover, for example, that ‘IT security’ is trending downwards for user searches, but that ‘cloud security’ has a rising trend. Bottom Line.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Animalz blog

NOVEMBER 28, 2023

The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Just make sure you’re on the Plus plan using its GPT-4 engine.) The Wikipedia experience differed in details but not in results.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

OCTOBER 25, 2016

Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries. Search Query: Interest. Search Query: Desire.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. They did the keyword research. Conclusion.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Try to include a mix of top-of-the-funnel, high search volume keywords, as well as longer-tail terms a more qualified buyer might search. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Hubspot

MARCH 14, 2018

Over the weekend, messaging blog WABetaInfo released new information indicating that Facebook has plans for major changes to Messenger -- which could include disappearing photos and videos. Last week, it was reported that the somewhat troubled ephemeral content app would be cutting over 120 engineers from its staff. March 13, 2018.

Wikipedia 74

Wikipedia Social Networks Twitter Network Marketing 74

Hubspot

MARCH 26, 2018

Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

SEO 101

SEO Tools Domain Wikipedia 101

KoMarketing Associates

JUNE 2, 2014

This according to coverage from Search Engine Land and SEER Interactive. ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Method and Metric

APRIL 22, 2020

On Wednesday, April 29, 2020, at 10:00 AM PDT, we’ll be hosting a free webinar to help raise funds for those impacted by COVID-19 and also to help small business owners (or those new to SEO), leverage the power of search engine optimization to grow their business. Alright, so let’s get started! What is SEO anyway? How does SEO work?

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

NOVEMBER 12, 2012

Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. This tag tells the search engines spiders to stay away so that the site won’t get indexed and won’t appear within search results.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

OCTOBER 17, 2013

Photo credit: Wikipedia. Let’s reverse engineer the “strategic hot mess” of a marketing plan since late August (the Huffington Post has a full rundown from the start of the year, including videos here. But this alone looks like a well-thought out marketing and communications plan. View at your own risk.):

Marketing Analytics Tools 80

Marketing Analytics Tools Planning Public Relations Wikipedia 80

Biznology

JULY 19, 2013

Photo credit: Wikipedia. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local. I get it,” give me a second to explain what local search is really all about.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). As with traffic and revenues, search hasn’t escaped this trend. In fact, 100% of the increase in overall search volume comes from… yep, mobile. According to comScore (and ably pulled apart by Search Engine Land ), search volume actually fell 6% in November last year.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Customers in your area are likely to use some kind of location-based term when searching for local products and services.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Moz

JULY 14, 2020

We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Let’s get to it. entities 3.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Let’s get to it. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Let’s get to it. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Marketing Insider Group

MARCH 25, 2013

Thus began my foray into search engine optimization. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. There are workarounds for this, but the fact remains that the only way to get search phrase referring data is if you are an advertiser.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. We are 100% dependent on search engines, ours is a connected and wired approach to doing things, learning, and delivering. Long tasks seem much more boring than ever, long-term plans completely uninteresting. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. For example, here’s what this analysis looked like for one of our clients on a keyword with a regional search volume of 49,500. Local packs.

SERP 53

SERP Paid Content Traffic Features 53

Biznology

DECEMBER 16, 2011

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

APRIL 21, 2017

They measured stuff after the fact, but they didn’t bring data into the planning or execution of the campaign. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. By many accounts, it was a very successful campaign.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Outgrow

DECEMBER 20, 2022

And as people write these original articles about you, that sends a strong signal to the search engines. I see it more from small marketing and PR firm agencies that are doing a campaign to build articles and stuff so that they can then generate the Wikipedia, you know, listing. Mickie Kennedy: I see it occasionally.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

OCTOBER 1, 2013

Even if you do, most of these plans come up a little short, primarily because most high-profile clients, companies, and the agencies who love them, don’t have the stones, the stomach, or the creativity to add to the traditional “defensive SEO” campaign the strategy and tactic of misdirection and redirection. .

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

AUGUST 19, 2013

Photo credit: Wikipedia. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). Local mobile searches (85.9

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

AUGUST 30, 2010

Image via Wikipedia. There is a notion that I believe was born through the success of spam in the search engines that if you produce content that is keyword- and traffic-focused then you will eventually rank in the search engines and reap the rewards. by Frank Reed. Do you remember President George W. Here's why.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

Content Marketing Institute

NOVEMBER 2, 2017

As Marcus Sheridan (who created a blog sometimes called the Wikipedia of Fiberglas swimming pools) might say , REI is committed to “being the best teacher in the world in their niche.”. Here’s Eric’s take: Our customers turn to search engines or other sites to find camping recipes to impress their friends. Click To Tweet.

Top of Funnel 106

Top of Funnel Advertising Funnels Content Marketing Funnels 106

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. The paradigm of digital marketing is organic search marketing, where you build experiences to cap ture a market of prospects who primarily search for solutions to their problems. Discover the keywords they query when searching for solutions to their problems. In short, we were getting there.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Web pages highlighted under featured snippet positions will no longer be duplicated in organic rankings.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

NOVEMBER 4, 2011

Image via Wikipedia. His premise was that we would all be using search engines less and less as we move toward an app centric world. The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs.

SMB 80

SMB Internet Marketing Wikipedia Case Studies 80