SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. She accounted for how each person entered our database. As you work to nurture leads, consider asking for input about your products or services.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

The Point

JUNE 27, 2018

Here’s what works: 1. Just one suggestion: the copy would be more effective in second person (“you’ll learn”, “you’ll hear”) vs. third person (“she’ll break down”, “she’ll offer up.”). 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. Sell the Event. The only thing missing? Click To Tweet.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. But how does it work? It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Biznology

OCTOBER 2, 2019

A former boss once told me that I should spend as much time talking about the work I do as I spend actually doing that work. It is (or at least should) less about self-aggrandizement and more about helping others learn from and leverage the work that you have done. Building a personal brand is not just for CEOs and politicians.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

The Point

MAY 16, 2019

Personally, I love this. Avoid first person and passive language. This is not a personal note or even sales outreach. Salutations may feel like “personalization,” but here, it’s just taking up valuable space, forcing more important selling copy down the page. One of the key principles of B2B email creative?

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? But marketers and sales teams know this isn’t always easy. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

The ROI Guy

NOVEMBER 4, 2013

The challenge was to do this in a thought provoking, compelling, personalized and succinct fashion. The deliverable white paper is customized and delivered to directly reflect the prospect’s priorities. Akamai Alinean interactive white paper KONA Pisello Security Assessment Security ROI Value Marketing'

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

Marketing Insider Group

FEBRUARY 3, 2021

But they often surprisingly not judged on how well the overall content marketing program works. Agency writers already face that need every day of their working lives. They know what kinds of messaging can work and what cannot work. Likely, you’ll find online reviews, as well as an extensive portfolio of their work.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business. Benefits of Personalization during the Sales Process.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Martech

AUGUST 3, 2023

For example, one of your content emails that sends someone to the website might result in that person picking up your publication from the newsstand. For example, can you separate company and personal emails, and if you are, can you get reports on the different click-through rates for each category? Data from surveys. Probably not.

Lead Scoring 98

Lead Scoring Lead Ranking Deliverability Ad Exchange 98

BOP Design

JANUARY 4, 2022

Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with. Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Reserve any additional CTAs or options for the thank you page or fulfillment email, i.e. AFTER the person has registered. Does the email still work when you remove a paragraph or two? Is that offer specific & tangible?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Trade Press Services Newsletter

JANUARY 4, 2024

Cut through the fog with personalization. Personalization will be a key B2B marketing initiative in 2024. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. The best way to ensure smooth sailing is to work with digital marketing experts. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

SEPTEMBER 15, 2020

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 217

Work Management Content Marketing Management Paper 217

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Additionally, using D&B data, the team created custom blocks personalized by region and industry to better target users with relevant content.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. You should never expect a sales rep to do this hard work for you in marketing! Downloaded our white paper?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

NetLine

APRIL 14, 2022

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

SnapApp

JANUARY 24, 2019

The Power of Personalization. It’s simple: By focusing on personalization throughout the buyer journey. In fact, research shows that over 90 percent of buyers are more likely to make a purchase from an organization that provides personalized offerings and recommendations. For marketers, that means two things. Let’s get started.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. ” Remember too that this work is their job, and there’s an admin side that can’t be overlooked. . In many cases, a streamlined approach is best.

SME 111

SME Case Studies Paid Search Agency Intent 111

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Is it aligned with where your audience is in the purchase process?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif., It’s a very exciting time!”

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Biznology

JANUARY 11, 2018

Here are a few examples of automation that help your email marketing and your website work together. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Capitalize on their interest. Like this post?

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Marketing Insider Group

MARCH 24, 2021

Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter. In essence, you’re putting your customers to work on your content team without paying them a dime in return. Leverage Your Superpower with Employee-Generated Content.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. This led me to work as a fisheries biologist, then an aquarium designer, and most recently a chemist. Ruth White. Ruth White.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

Martech

DECEMBER 1, 2022

Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. Personalized experiences. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention.

Service 127

Service SMB Fulfillment Sample 127

Martech

NOVEMBER 9, 2022

Note to event organizers: Only 9% said in-person conferences. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Because most people discover podcasts via social media, it’s easy to work it into you social media strategy. Get MarTech!

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Biznology

MARCH 12, 2018

You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. For existing clients, it needs to remind them why they’ve worked with you already and provide reasons they might want to use you again. You want people to subscribe to your newsletter.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181