Content4Demand

MAY 14, 2021

As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches. Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!)

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Content4Demand

JANUARY 26, 2022

Marketers eager to rejoin the world in person won’t want to miss the first B2B Marketing Exchan ge taking place in Scottsdale since 2020. Hands-On Workshops & Special Sessions. All-Access Passholders can attend their choice of workshops on Monday, February 28. The workshop runs from 9:30 a.m.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

Content Standard

DECEMBER 19, 2023

The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. In 2024, effective social content strategies demand increased sophistication, with a focus on: Breaking down silos and extending storytelling seamlessly from site to social.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

ClearVoice

JANUARY 29, 2024

Consumers want authentic and personalized experiences, and enlisting the help of employees from various departments can inject a new level of vitality into your content. Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Valasys

NOVEMBER 28, 2023

Immersive Brand Experiences Immersive brand experiences in the Metaverse refer to creating rich, interactive virtual environments where businesses can engage with consumers dynamically and personally. The primary value of personalization for businesses lies in its ability to deepen user engagement and satisfaction.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

BOP Design

APRIL 13, 2020

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information.

Design 127

Design B2B Case Study Case Studies 127

Heinz Marketing

DECEMBER 20, 2023

While many models exist, my personal favorite is the RACI. I often emphasize the importance of storytelling and effective communication in gaining and maintaining this buy-in. This could range from simple explanatory sessions to more in-depth workshops, depending on the complexity of the framework and the team’s familiarity with it.

Work Management 78

Work Management Storytelling Training Planning 78

Sprout Social

NOVEMBER 1, 2023

This type of content is visually engaging and shows audiences what they can expect when they buy in person. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person. In the examples below, Warby Parker spotlights two locations.

Campaigns 91

Campaigns Work Management Content Transparency 91

Sales Engine

AUGUST 20, 2015

Because the sales process has become more consultative in nature, storytelling is important to communicate your message. As a management and business strategist for Narrative IQ , Christopher Kogler teaches leaders how to use personal business stories to influence, engage and inspire others to nurture them through the new sales process.

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Because, make no mistake, the biggest factor as to whether your business thrived, survived, or didn't was how much it relied on delivering in-person experiences.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Contently

MARCH 13, 2020

Over the past couple of weeks, I’ve had to figure out how to turn an in-person event into an engaging virtual event and navigate postponed speaking gigs and sponsorships. Implementing strict sanitation protocols and changing the delivery process to limit person-to-person interactions. And a pandemic changes how we do that.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Contently

FEBRUARY 23, 2018

Intelligent Talent Recommendations uses machine learning to tap into our industry-leading talent network and serve automatic, personalized recommendations based on your content strategy. Intelligent Talent Recommendations: Content marketers need highly specialized, trained talent for their content.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you? What does that mean?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. I’m a creative strategist for Q Branch, an in-house agency at Salesforce.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Contently

DECEMBER 12, 2018

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The epitome of this person is my friend Margaret Magnarelli.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

EveryoneSocial

APRIL 14, 2020

Meaning, everything feels natural and almost like a conversation with a real person. The content is written like it’s personalized to the specific reader and feels genuine. Personalization, human connection, genuine interactions, and empathy are huge aspects to marketing and sales these days. McKinsey ).

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Strategic-IC

DECEMBER 12, 2021

Check out this episode of Let’s talk ABM where I speak to the very person who coined the term ABM - Bev Burgess). We personally here at the Agency saw many more B2B organizations commission us to help launch (or refine) their ABM programs. He also runs the Agency’s successful ABM Lunch & Learn workshops.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 62

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Most of the events that made the list before COVID are back in full swing as in-person events in 2023. However, every publisher imaginable hosts “unofficial” workshops and networking events.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Integrated B2B

SEPTEMBER 10, 2018

And it brings your brand personality to life. Here’s a quick list to keep in mind: It tells the company’s story with great clarity and storytelling ‘magic’. Instead, it requires a broad range of skills – and many of those skills need to be concentrated in the person writing the narrative itself. It energizes the messaging.

Paid Search Agency 45

Paid Search Agency Companies Advertising Agencies B2B 45

Content Standard

JULY 28, 2016

These risk-taking leaders wake up to discover that their businesses have outgrown their personal capacities to know, understand, process, decide, and lead on every issue facing their companies. Some started doing content strategy workshops that followed the same agenda ours did, and some copied our websites and marketing.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Heinz Marketing

OCTOBER 1, 2022

This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! What makes Marketing Prof’s B2B Forum unique is that anyone can join – whether in person (through the live event in Boston) or virtually. Professional (and Personal) Development. Content Marketing. Customer Experience. Demand Generation.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Most of the events that made the list before COVID are back in full swing as in-person events in 2023. However, every publisher imaginable hosts “unofficial” workshops and networking events.

Marketing AI 94

Marketing AI Advertising Agencies Planning Broadcasting 94

Contently

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Talk to one person at a time. Keep the person focused on ways they’ve tried to solve their problems in the past. How to develop customer empathy, in 10 steps.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

ClearVoice

JANUARY 4, 2019

Description: 45+ sessions and workshops with practical takeaways on the digital economy. The conference will cover email marketing, storytelling, and relationship building through your content. The 2018 track included everything from coding to experimental storytelling to virtual reality, and 2019 is sure to be a hit.

Conference 106

Conference Creativity Startups Network Marketing 106

Heinz Marketing

OCTOBER 28, 2022

This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! It was a great success for both workshop leaders and attendees. I personally took 25 pages of handwritten notes! Personalization. I attended this year’s event which was held in Boston, from October 12 to 14. Product/ease of use.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. You can watch recordings when convenient, attend virtual workshops, and network online with real humans. Some conferences are already scheduling in-person events for later in the year.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Tomorrow People

AUGUST 5, 2021

Engaging storytelling through video. We worked with their network of branded workshops to produce a series of video case studies across Europe, spotlighting local businesses and their partnership with Castrol. Video provides the ideal medium to highlight the many people and stories that make the Castrol brand what it is.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. These in-person events work well for brands because customers value social networking. Beauty fans expect and welcome these events every year.

Communities 52

Communities Brand Identity Branding Work Management 52

Brandpoint

JUNE 27, 2019

Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing. Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.”

Storytelling 97

Storytelling SERP Public Relations PR 97

Integrated B2B

NOVEMBER 11, 2019

The program offered a mix of lectures, workshops, and fun activities like wine tastings and treasure hunts. Every personality type and nearly every content was represented. Find out about our storytelling and creative services at cylindr, Copenhagen. My absolute favorite parts of the BBN Academy were the multicultural exchanges.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Sprout Social

NOVEMBER 17, 2022

Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. Grove Collaborative is an eco-friendly, sustainable household cleaner and personal care brand, so sharing a fact about recycling is a perfect fit.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Vidyard

AUGUST 10, 2018

And if that wasn’t enough video expertise for you, just check out their personalized video invite ! The event is organized like a multi-part workshop, complete with a video strategy workbook that every attendee receives. is the new R.O.I.:

Peer-to-peer 51

Peer-to-peer Video Marketing Conference Storytelling 51

Biznology

OCTOBER 13, 2016

I conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product. All must reflect the brand personality and strategy. Entrepreneurs are generally obsessed with a new product idea.

Brand Identity 80

Brand Identity Branding Creativity Positioning 80

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Scoop.it

JANUARY 20, 2022

They open up new channels of contact, provided you’ve chosen the right person. Their personal values and those of the business are usually the same, and they have a loyal following that fits the store’s target demographic. Brand ambassadors often have their own blogs on Instagram, YouTube, TikTok, or personal websites.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Marketing Insider Group

JUNE 9, 2015

We’ve spent the last year synthesizing five years of research, workshops, consulting engagements and conversations with more than 100 global brands. Some deepen the customer relationship by leveraging what they know about [customers] to personalize offerings. As anyone who’s written a book knows, it’s no small feat. The result?

Marketing Management 100

Marketing Management Paid Search Agency Differentiation Touchpoints 100