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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts. And on Spotify. ??Keep

Eloqua 118
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13 Email Examples That Totally Nailed Personalization

Hubspot

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 MediaPost From Mad Men to machines?

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How Influencer Marketing Can Help Your SEO Efforts

Webbiquity

They want brands to go the extra mile in providing them with the raw, personalized user experience. Bear in mind that influencers are highly respected people, who invest years in creating quality content, developing an authentic personal brand, and building a relevant base of their customers. Photo by William White on Unsplash.

SEO 224
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Best Free Social Media Analytics

TrustRadius Marketing

For social media analytics, here are our favorites in 2022: Product trScore Pros Cons Audiense 7.7/10 10 Twitter analytics Social graphs Affordable paid plans Feature availability Numerical caps for access Limits to follower tracking Metigy 9.1/10 Talkwalker also shows you which social channels are working best for your brand.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

We need some skepticism to keep businesses accountable , transparent and authentic. Consistency and transparency are a must. In fact, 50% of consumers want businesses to use social to share details about their social justice commitments and provide proactive updates on their progress. Can't stop thinking about this.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

Transparency is crucial to the success and compliance. Employees are unlikely to share brand-related information on their personal social media unless they are motivated and feel as though they will see a benefit as well. Social Media Freedom. You can follow her on Twitter at @anastasia_mm0. What’s in it for me?

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