Marketing Insider Group

JULY 14, 2020

Here’s how you can still maintain those new relationships you’ve created before this pandemic happened. This is especially important since you may be understaffed at the moment and there’s a limit to the number of customers you can accommodate in person. But, the two-person team struggled to respond to every request.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. Didn’t make the live webinar? We recorded the whole thing.

Webinar Metrics 82

Webinar Metrics Work Management Personalization Marketing Management 82

Litmus

FEBRUARY 7, 2024

Starting with… Live Polls in Litmus Personalize Essentials If you’ve been searching for ways to level up your email personalization strategy, you’re in the right place. Level up your email personalization game, listen to your subscribers, and drive results with new Live Polls available in every Litmus plan.

Webinar Metrics 92

Webinar Metrics Personalization Newsletter Planning 92

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

Martech

NOVEMBER 20, 2023

Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Efficient personalization. Demographic data. Driving actions.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

InsightSquared

FEBRUARY 26, 2021

Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” From assessing risk to pinpointing the coaching window, this webinar is a can’t miss for anyone who wants to accelerate revenue.

Top of Funnel 156

Top of Funnel Webinar Metrics Analytics Sales Cycle 156

Salesforce Marketing Cloud

DECEMBER 1, 2021

Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Over the past decade, however, regulations have sharply cut back on personal contact. Watch the webinar.

Cold Calling 97

Cold Calling Lead Ranking Lead Scoring B2B Sales 97

Salesforce Marketing Cloud

MAY 5, 2020

Personalization is key to executing on that and regarded as a necessary component of any successful marketing strategy. Each year, as both customer expectations and technology capabilities mature, it becomes increasingly clear that personalization [.].

Personalization 90

Personalization Trends Marketing & Strategy Paid Search Agency 90

Litmus

DECEMBER 12, 2022

In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Personalized images.

Personalization 83

Personalization Webinar Metrics Urgency Marketing Forecasting 83

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. This is where webinar engagement tactics shine. “It

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Ranking Lead Scoring 117

xiQ

NOVEMBER 21, 2019

Leverage AI-generated DISC Personality Analyses and Win More Deals. Watch this webinar to learn how AI can help you develop intelligent marketing campaigns in record time, drive personalization and client engagement, generate 10x more qualified leads and build trusted 1:1 relationships with buyers.

Webinar Metrics 48

Webinar Metrics Personalization Video Marketing Generation 48

FMG Suite

MAY 9, 2019

? ? ? ?. While the idea that better relationships lead to better business might seem intuitive, when you begin to emphasize those relationships in your marketing, you’re able to see a huge difference in your growth. Personalize the client journey. We’ll discuss how to…. Align your brand with your clients’ needs.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Marketing Strategy Fulfillment 40

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Martech

AUGUST 3, 2021

And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Artificial intelligence is transforming the way businesses operate.

Webinar Metrics 109

Webinar Metrics ROI Loyalty Relevance 109

Salesforce Marketing Cloud

AUGUST 16, 2021

Below are a few practices I’ve implemented to maintain strong relationships and build new ones, even while I’m not out on the road. Open up a team call or one-on-one with a personal story and invite them to share their own. Building relationships is a fundamental part of sales and customer success.

Lead Ranking 98

Lead Ranking Lead Scoring Webinar Metrics Communities 98

xiQ

MAY 14, 2020

Personality-Based Marketing: It's the People, Not the Accounts. Introducing Personality-Based Engagement (PBE): It’s the People, Not the Accounts by xiQ, a new way of connecting with an audience of one – at scale! xiQ combines AI with behavioral science to understand what motivates and drives people.

Webinar Metrics 62

Webinar Metrics Personalization Video Marketing Trust Marketing 62

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Why does this matter so much?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

FMG Suite

MARCH 15, 2021

Please join Bailey Sanz, FMG Suite’s Customer Experience Analyst, and Iris Wu, FMG Suite’s Growth Marketing Strategist, for Get Down with Downloadables to Grow your Relationships. Watch our webinar replay to learn: What are Downloadables? What are the different categories of Downloadables? How to use Downloadables.

Webinar Metrics 52

Webinar Metrics Growth Marketing Practices Ad Building 52

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Rev

JULY 8, 2019

With tutorials spanning from makeup-how-tos to quick and efficient oil changes, it’s easy to see how a person can learn at home with the extensive catalog of teaching videos that exist in the YouTube universe. Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. This empowers you to craft personalized experiences that feel like they were made just for them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SpotMe Blog

JANUARY 26, 2022

Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. Zoom Webinar has event features that include polling and Q&A. Zoom Webinar supports streaming to live platforms. Why is Zoom that popular?

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Insider Interviews

APRIL 8, 2020

I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. 4:30) The impact of technology on our relationships – good and bad: “When ‘left to our own devices’ we're not connecting”. (7:55)

Brand Identity 98

Brand Identity Branding Webinar Metrics Paid Search Agency 98

Rev

OCTOBER 2, 2019

Getting them there is all about nurturing the relationship. Lead nurture can transform budding relationships into bonafide partnerships. But, successfully nurturing a relationship from early prospect to ready-to-buy client takes the right tone, content, and timing. Be Personable. The best way to do this? Sincerely, Name.

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 113

ClearVoice

SEPTEMBER 10, 2020

I share my ideas on living with chronic illness ; each essay is its own first-person reflection of ideas and thoughts blended with actionable, authoritative advice that’s relatable to people like me and their caregivers. Connecting with your audience using a personal tone is possible through a variety of content types.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Litmus

SEPTEMBER 23, 2019

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader.

Webinar Metrics 45

Webinar Metrics Personalization Budget Programs Peer-to-peer 45

Trade Press Services

SEPTEMBER 10, 2023

Confidence can feel like an elusive, innate personality trait when, in reality, it is the result of effort, focus and action. When leaders are transparent with their employees, stakeholders and partners, it results in a relationship founded on trust and mutual respect. Confidence in leadership. Confidence from prospects and customers.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Marketing Insider Group

JULY 11, 2023

That’s why it’s crucial for you to establish credibility, communicate your value proposition, and earn that relationship currency from your customers. What The Content Marketing and Relationship Currency Facts Tell Us Use Blogging To Increase Credibility. Help Self-Educating Customers. But is it really? Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Adobe Experience Cloud Blog

JULY 15, 2019

Here’s what I learned from my incredible vendor—and my own purchasing behavior: You are much more likely to justify the cost when you feel valued by the person you’re buying from and when you trust his or her credibility. Give the people what they want: a chance to buy from a person they like. Host a Webinar.

Personalization 134

Personalization Ad Building Brand Identity Branding 134

xiQ

MAY 6, 2020

Introducing Personality-Based Engagement (PBE) by xiQ, a new way of connecting with an audience of one – at scale! Addressing individuals at a personal level provides an unprecedented advantage to influence and build trusted relationships. Does your content appeal to different personality types? Key takeaways: .

Account Based Marketing 86

Account Based Marketing Personalization Bundling ABM 86

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

KoMarketing Associates

MAY 24, 2022

Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report. Over the past year, most B2B buyers (67%) have consumed webinars, while 56% have consumed ebooks.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

FMG Suite

JUNE 3, 2021

“Personalization” is one of the big buzz-words in marketing this year. Watch this webinar with modern CRM SmartOffice by Ebix for an in-depth look at how our integration can benefit your firm. Watch and learn: Why personalization helps build stronger relationships and nurture leads.

Personalization 52

Personalization Webinar Metrics Buzz CRM 52

Conversica

MAY 30, 2022

Get More Value Out of Your Virtual Events and Webinars. Virtual events and webinars have been around for a while, but these digital meeting and online education spaces got a major boost in 2020—I’m sure you know why. But even though in-person events are back, it doesn’t mean the proverbial genie is going back in the bottle.

Webinar Metrics 52

Webinar Metrics Lead Ranking Lead Scoring Top of Funnel 52

xiQ

FEBRUARY 21, 2020

Understanding the personality and motivations of your buyers is key to building trusted relationships. xiQ is the only platform that leverages AI to move beyond persona-based marketing to personalize engagement based on the individual personality traits of each buyer. Scale 1:1 personalization.

ABM 77

ABM Account Based Marketing Personalization Work Management 77

Brandpoint

APRIL 3, 2019

The flywheel, on the other hand, puts an emphasis on thinking about the relationship between company and client as a cycle. Engage: A continued relationship through the sales funnel, which includes providing solutions, education and personalized customer service throughout a customer’s buying process.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106