Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. The first point of phone qualification is making sure the person is one of the buying personas you hunt for. Really, it’s about the charter the person has. If the person is involved, then he or she may want to learn more before getting others involved.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

KoMarketing Associates

MAY 25, 2022

If you want to generate a pipeline, you need leads. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

KoMarketing Associates

OCTOBER 21, 2020

If the lead generation campaign is promoting a webinar and is meant to gain registrants, the custom image should contain the name of the webinar, the date, and the time for clarity. The types of content I recommend considering for lead generation campaigns are as follows: . Webinars / Events. Whitepapers.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Buyers are young, grew up on the internet, and expect personalized – human – experiences. Salesforce.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

SendX

MAY 6, 2021

As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. An effective lead gen strategy is the bedrock of any successful enterprise. Contact or webforms are a series of fields that website visitors can fill in to pass over data or personal information to a company.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Here’s a summary of some of the questions asked during the session.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Marketing Insider Group

MAY 26, 2020

For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. They’re pushing out e-books, webinars, email drips and information to drive metrics vs. creating experiences. There are no in-person experiences.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. We went from in-person events to virtual ones. Instead of turning away from them entirely, though, we launched a bi-weekly webinar series called “ Real Time Banter ” back in April.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Consistent with our expectations, lead generation and engagement were top of mind.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

FunnelEnvy

NOVEMBER 27, 2023

Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever. For example, a prospect at the awareness stage of a high-ticket purchase will likely not click “buy now” but may respond to a CTA for an educational webinar.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Unbounce

JULY 29, 2020

Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap? On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

The Point

DECEMBER 6, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

KoMarketing Associates

OCTOBER 12, 2022

Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. (Note: If you don’t see this option, you might not have editor rights to GA4.) . Click Link , then choose the Google Ads property you want to link to, and click Confirm. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Is personalized/tailored to their needs (32%)”. Have your marketing team see if they can’t do a few co-sponsored webinars. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. There’s a lot to like about the webinar.

Course 53

Course Webinar Metrics Top of Funnel Advertising Funnels 53

Heinz Marketing

APRIL 19, 2022

The overall goal is to attract interest in the lead, nurture them through personalized outreach, and convert them to opportunities that turn into paying customers. Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

6sense

JANUARY 10, 2022

MJ Craig, ContinuumCloud’s VP of Marketing, shared how her company successfully leveraged ABX during the pandemic — and generated nearly 270% growth in pipeline in the process — in a recent webinar hosted by 6sense. Lead-Gen Before the Pandemic. And all those in-person meetings that ContinuumCloud depended on, pre-pandemic?

Webinar Metrics 62

Webinar Metrics Marketing & Strategy Lead Gen Conference 62

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I can move around, get up in the camera to make a point, and do a virtual keynote as opposed to a webinar.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. The “Weekly How To” Webinar Landing Page. Why build your own webinar page? And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Lead Liaison

MARCH 6, 2018

To watch this webinar in its entirety, click here. Ryan Schefke, Lead Liaison. It will read exactly as presented in the webinar. It will read exactly as presented in the webinar. We had plugged emails, we have webinar invites, and we had all sorts of different conversational emails as well. Presenters.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

DealSignal

DECEMBER 28, 2021

Consider creating a content strategy that involves a mix of different types of content formats, like video, blogs, webinars, and guides. For example, become a guest speaker for another company’s podcast or webinar to reach a whole new audience. Below are a few lead generation strategies and tactics to consider.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

SnapApp

JANUARY 22, 2019

And having more leads is also not necessarily better, but having better leads? That’s the key message of a webinar we did about qualified leads recently, and it speaks to a lot of what’s going on in marketing right now. You ask these questions early on in lead generation, but not too early. That is better.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Smarte

JANUARY 8, 2022

The best kind of marketers know why data quality is important for lead generation and how it can ensure that your lead gen strategy is setting you up for success. We leverage human intelligence to build accurate and phone-verified B2B lead lists for sales and marketing campaigns that require precise targeting.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Unbounce

NOVEMBER 21, 2021

A well-crafted lead nurturing email is hyper-relevant to the reader’s stage in the buying process. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. 5 Ways to Improve Your Email Lead Generation. Follow these five tips to captivate your leads with your emails: 1.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

LeadSquared

AUGUST 28, 2015

In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Here are 4 webinar best practices that will increase your registrations immediately (and I have proof to back it up)!

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

Valasys

AUGUST 18, 2020

Based on their audience groups marketers can select the channels and tools that they must use for lead generation. Marketers should always personalize their approaches and must take care of how the personal data of buyers is stored and processed. The best lead generation strategies are often multichannel.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Optinmonster

DECEMBER 22, 2022

You can set up an automated welcome email, a nurture sequence, abandoned cart and other automations that can then be reused for every new lead. Second, customer targeting and personalization is much more easily done with email marketing campaigns than social media posts. Personalization. Let’s get started!

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Directive Agency

JUNE 10, 2020

If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. Answer: Here at SEMrush, we use all kinds of lead generating strategies. Secure evergreen sales, marketing, and lead-gen assets.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Only B2B

JUNE 9, 2020

Telemarketing lead generation service providers offer a personalized touch to their dealings. Creating awareness Inviting people for company events, webinars, seminars etc Promoting the company’s new products and services Establishing your brand value Providing timely reminders for meetings Following-up on future events.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118