Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. It aims to facilitate virtual events of up to 10,000 attendees. Why is Zoom that popular?

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. Yes, the day of the event.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. With that said, what can you do to reduce the no-shows? Add More Detail.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Here are six more keys to making influencer marketing work.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

KoMarketing Associates

FEBRUARY 24, 2022

Only 12% of respondents said that they are “very effective” when it comes to executing valuable virtual events for their broader B2B demand generation initiatives. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events. B2B Marketers Finding Virtual Event Success.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

The Point

OCTOBER 29, 2021

One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts. Check out our recent Webinar on …”). Event Registrations. Events like Webinars are one example.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Webbiquity

SEPTEMBER 12, 2023

Among the high-level findings: Overall, most marketers and event organizations are planning roughly a 50/50 split for in-person events and virtual/hybrid gatherings (though hybrid is a very small share) in the coming year. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Martech

FEBRUARY 1, 2022

.” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay. Why we care.

Webinar Metrics 87

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 87

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. A personalized account-based marketing strategy is laser-focused and optimizes the holistic web experiences of the target accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The Point

JUNE 11, 2012

It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” Offer an information kit or ebook, but only for attending the event, not just for registering.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Scoring 100

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so.

Conference 52

Conference Contacts Personalization B2B 52

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Setting a group environment.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I can move around, get up in the camera to make a point, and do a virtual keynote as opposed to a webinar.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Bluetext

NOVEMBER 4, 2020

So you want to host a webinar? In the wake of COVID-19, webinars are your safest option for meeting with your network. According to ON24 , at the onset of COVID-19 webinar usage jumped up by more than 330% as a result of the work from home shift. Six months later and webinars are the new normal. Timing is Everything.

Webinar Metrics 26

Webinar Metrics Paid Search Agency Advertising Agencies Advertising Mediums 26

Marketing Insider Group

MAY 17, 2021

There are two key ways your team can deliver content in a virtual event setting: Live webinars: These are presented in real-time directly on the virtual event platform , rather than being previously produced and streamed during the event. You can use these tools during live presentations as well.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Adobe Experience Cloud Blog

JUNE 28, 2013

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. At Marketo we run hundreds of webinars a year.

Webinar Metrics 48

Webinar Metrics Marketo Top of Funnel Broadcasting 48

Marketing Insider Group

JULY 29, 2021

You can reduce your webinar-style speaking sessions by introducing one or two fireside chats in your event. In this setting, a moderator engages a guest in a conversation, asking both preselected and spontaneous questions that will allow the guest to share tremendous information based on their personal expertise and experience.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Expand your webinar and podcast programs.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Are you going to be hosting regular webinars? Will you put on a virtual event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Martech

FEBRUARY 22, 2022

Promote events and webinars to target accounts via account-based ads and email. Personalize the website experience at an account level. View all digital marketing campaign performance at an account level. We’d expect to see more ABM integrations with events technology like ON24’s.

Account Based Marketing 86

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 86

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. This is an incredibly important time for marketers to step up to the challenge. Content is the most logical place to reallocate event marketing and paid media budgets.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

MAY 9, 2022

That’s why Bornstein recommends marketers take advantage of the wealth of resources offered by first-part customer data. Give viewers choices during webinars. “It’s amazing how webinars have changed over the past few years,” Bornstein said. ” Source: Mark Bornstein.

Top of Funnel 96

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 96

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52