The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

APRIL 22, 2021

Personalizing your marketing strategies can widen and engage your audience more successfully. Personalization in marketing is the key to success in many circumstances, as delivering personalized marketing content to your audience addresses their needs while setting your brand apart. Invest in great copy. Final thoughts.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. By offering personalized inbox experiences that surpass the standard.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Biznology

APRIL 20, 2020

Can you be 10X more productive when working from home versus going to the office? Just how can you take your work from home productivity to the next level? Here are 4 productivity hacks to 10x your productivity. All this takes up time, energy, which you can flip into more productive work time.

Product 104

Product Training Organic Leads Organization 104

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Gain Recognition. Gain Recognition. People Come to You.

Personalization 302

Personalization Branding Brand Identity Custom Publishing 302

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. One obvious answer is to tap into the power of email personalization. A perfect example would be categorizing prospects based on age, gender, personal preferences, location, etc.

Personalization 94

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 94

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Salesforce Marketing Cloud

JUNE 21, 2022

Workers’ expectations of how they want to work have shifted in the last two years. With increased remote and hybrid work came more flexible schedules, allowing people to set up their days to suit how they want to work — when and wherever they like. Europe and APAC said having more flexibility led to greater productivity.

Work Management 98

Work Management Product Gartner Deliverability 98

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 119

Personalization Practices Allocation Enterprise Management 119

SmartBug Media

MAY 1, 2020

Without a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not only of working from home, but also of maintaining productivity while juggling remote schooling schedules, pets, chores, self care, and more. Avoid the Allure of Household Distractions.

Work Management 103

Work Management Product Copywriting Paid Search Agency 103

Seismic

NOVEMBER 17, 2023

This week’s Microsoft Ignite 2023 conference focused on how organizations can reimagine the way they work. Streamlining workflows for improved productivity In today’s dynamic and fast-paced sales environment, organizations need to provide sellers with the tools that enable them to do their best work.

Product 59

Product Advertising Agencies Training Conference 59

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Salesforce Marketing Cloud

JULY 29, 2021

But to really get the most out of it – to boost your work productivity – there are some tips and tricks you’ll want to know. Some of them are about staying organized: Like how to simplify and prioritize your work in Slack, so you can stay on top of what matters most. Make Slack work for you and your team. Go To Trailhead.

Product 98

Product Lock-In Ideal Customer Profiles Profiling 98

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 90

Product Lead Ranking Urgency Marketing Cross-Selling 90

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product. Sustainability?

Work Management 104

Work Management Marketing Management Product Differentiation 104

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 103

Budget Programs Work Management Allocation Product 103

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 109

Lead Gen Paid Content Social Media Sales Qualified Leads 109

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. No such guide exists.

CPO 145

CPO Product Work Management Enterprise Management 145

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. From a high level, how do you think about personalization? .

Webinar Metrics 83

Webinar Metrics Work Management Personalization Marketing Management 83

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. How it works. Brand preferences.

Google 82

Google Personalization Tools Marketing AI 82

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there).

Pricing 162

Pricing Price Product Personalization 162

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Content4Demand

MARCH 12, 2020

Concerns and new policies surrounding the COVID-19 virus are driving countless teams into the world of working remotely, many for the first time. Transitioning from an office environment to working from home comes with a mixed bag of benefits and challenges, as our team understands well.

Work Management 79

Work Management Product Tips Validation 79

Launch Marketing

APRIL 19, 2023

The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Yes, it’s getting late in the Q4 game, but there’s still time to execute some email personalization that will make a difference. Upsell campaigns.

Personalization 115

Personalization Loyalty API eCommerce 115

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

JANUARY 9, 2024

To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it? What is social media personalization and why are marketers prioritizing it? Another 56% expect all offers to be personalized.

Social Media 126

Social Media Personalization Media Work Management 126

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Great personalized experiences require alignment across teams.

ROI 132

ROI Process Personalization Lead Ranking 132

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. How it works. This applies to customer data, behavioral data, product data, transactions and other kinds of data.

Activities 120

Activities Advertising Channels Personalization Marketing AI 120

Salesforce Marketing Cloud

JANUARY 4, 2024

Successful drip marketing requires personalization. When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120