Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. Ultimately, creating valuable, interesting content will move the needle for your business because your ROI is measured through interactions and engagement. It’s easier than you think. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. In each market, diverse choices cater to individual buyer nuances. Shared nuanced needs create a focused market within the broader one. This shift refined demand generation from mass marketing to precise engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. At the end of the day, case studies serve to tell the story of a specific customer’s success, so many traditional storytelling elements do apply. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Valasys

MAY 9, 2024

From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional. In this article, we will explore the key skills required for digital marketing, what sets Steven apart as a salesperson, and how he achieves success in this dynamic industry.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

The ROI Guy

APRIL 21, 2017

In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness. When it comes to value, many think its all about financially quantifying the ROI impact of proposed solutions. Checkout the On-Demand webcast and Presentation.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

DiscoverOrg

MARCH 3, 2017

Storytelling. Sales teams that were rated as “Weak” or “Very Weak” in prospecting skills, storytelling, tech savvy, and knowledge of products & buyers experienced lower than the median revenue growth. The competitor in me quickly hit the “Back” button so I too could optimize my vehicle based on the attributes. Competence.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

The ROI Guy

MARCH 20, 2013

ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval. ValueStory – providing the value storytelling and “back of the napkin” diagnostic assessments and “cost of doing nothing” calculations to help the buyer uncover issues and prioritize action.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Let’s get into it. How to Create a Great Sales Kickoff.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Content Standard

OCTOBER 2, 2014

In this post, I’ll explore ways to measure return on investment (ROI) for content marketing. Is Content ROI the Same as Marketing ROI? That reality creates an incredible imperative for us to put some quantifiable metrics around content ROI. No, and yes. No, and yes. Show Me the Money.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. Primarily, this is due to the fact that a significant portion of the workforce is now made up of millennials and Gen-Z.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. If a picture is worth a thousand words, then a video is the key to next-level website traffic.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not. Why has Financial Justification / ROI now become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. In each market, diverse choices cater to individual buyer nuances. Shared nuanced needs create a focused market within the broader one. This shift refined demand generation from mass marketing to precise engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The ROI Guy

APRIL 15, 2014

Comparing the prospect’s issues and shortfalls to their peer’s practices at this stage can often add a prioritization and peer pressure that is essential to getting “do nothing” buyers moving. And research from Forrester indicates that the late engagement could have serious impacts on win rates?

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

SEPTEMBER 21, 2016

As you provide content to fuel the buyers journey, some interactive value marketing content and sales tools that can help better attract, engage and accelerate include: Survey & Assessment Tools - from your website, empower prospects to self-assess their current capability / maturity, benchmark against peers and recommend potential solutions.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

Anyword

MARCH 11, 2019

We host these events about once a quarter, with the goal of bringing together the NYC digital media and marketing community, and facilitating educational, informative, and entertaining discussions and learning among peers. Plus, we’ll take any excuse to have mini quiches and mimosas at 8:30 in the morning. Work smarter, not harder.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Check out the articles and advice below to harness the power of social data and put it into action. Getting started .

Enterprise Management 96

Enterprise Management Business Peer-to-peer Work Management 96

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff. Let’s get into it.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

The ROI Guy

JULY 9, 2018

To best accomplish this, CSO Insights recommends that you refine your value messaging, to provide the differentiating storytelling script sales reps need to convey your unique value to ever more skeptical and frugal prospects. Most buyers ( 58% ) saw little difference among sellers, and 10.4% found no difference at all.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Biznology

NOVEMBER 11, 2013

I am a co-author along with eight other peers. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

JANUARY 13, 2021

I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. For instance, a board keen on community impact may not be drawn to a presentation focused on return on investment (ROI). This could be cost, expected ROI, or operating margins. And they knew it too. Know your audience.

Tips 100

Tips Marketing Proposals Peer-to-peer Case Studies 100

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts? Put strategy before execution.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Integrated B2B

OCTOBER 16, 2012

How many variations of lower cost, higher efficiency, longer lasting, better ROI, etc. Dull colors, unimaginative logo designs, messages about cost savings, efficiency, ROI, etc. Influence decision makers with storytelling. Let’s face it. So much of what goes for B2B marketing is ghastly boring. have we already seen?

Peer-to-peer 40

Peer-to-peer Storytelling Work Management Differentiation 40

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. The four finalists showcased a wide range of approaches to creative B2B storytelling. Contents 1.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

The ROI Guy

MAY 18, 2017

The top four reasons Gartner found for “No Decision” were: Lack of satisfaction with potential solutions or providers (35%), Project or solution costs exceeding the budget (34%), Business and/or technical risks deemed too high (31%), and Concerns over ROI (30%). More stakeholders than ever are engaged in enterprise buying decisions.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

APRIL 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Kapost

MARCH 10, 2017

No matter how you decide to leverage time at in-person B2B events, remember to have fun hanging with your peers – the people who truly get what you do every day because they live it, too! To maximize time and prioritize focus at events, set a strategy to meet informational, relationship and sales goals.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

The ROI Guy

NOVEMBER 18, 2014

By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. increase compared to 2014. 3) Central IT Irrelevant?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40