Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset. Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Trade Press Services

APRIL 29, 2024

As such, it’s vital to conduct thorough research before joining. In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers. This makes webinars and podcasts especially valuable for sharing thought leadership.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Vision Edge Marketing

AUGUST 17, 2021

Patterns generally involve repetitive action, a task or behavior that we engage in frequently, often without giving it much thought. Recognizing and rectifying ineffective patterns falls squarely on the shoulders of the leadership team. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Digital B2B Marketing

DECEMBER 20, 2011

Many B2B marketers look to content marketing as a key part of establishing thought leadership. The problem is, registration and thought leadership are at odds with each other. Requiring registration limits distribution and recognition of the content that is supposed to position your company as a thought leader.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Hinge Marketing

MAY 21, 2024

about three times faster than their No Growth peers. 4: They Are More Likely to Conduct Research The top-performing firms are more likely than their No Growth counterparts to conduct research (see figure below). Earlier this year, we released our annual High Growth Study , including an in-depth report on the AEC industry.

Studies 70

Studies Contingency Planning Peer-to-peer Thought Leadership 70

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. What the biggest missed opportunity is for B2B marketers?

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Contently

OCTOBER 11, 2022

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. Market research is extremely helpful for strategy and execution, but again… what works for one person won’t work for someone else. Where do Chief Content Officers fall in the hierarchy? The reward? Same concept here.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 112

Marketing Budget Budget Programs Marketing Budget Creation Allocation 112

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Promoting thought leadership on social media. This is not a new concept.

Peer-to-peer 151

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 151

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. If sharing thought leadership is important, consider applying to speak at keynote or breakout sessions. The B2B trade show market was $10.2

Trade Show 82

Trade Show Marketing Management Planning B2B Thought Leadership 82

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 41

Peer-to-peer Brand Identity Branding Thought Leadership 41

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Insight #1: High Growth Technology and Software Firms Conduct More Research. Figure 4: T&S Firms That Conduct Research On Their Target Audience. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Hinge Marketing

JUNE 21, 2017

This is the second, in a three-part video series on how professional services executives, within the technology services sphere, can make their thought leadership more visible. ” Now, let’s go back to expertise and thought leadership for a moment. This video explores the second strategy, Writing.

Thought Leadership 51

Thought Leadership Video Marketing Peer-to-peer Opinions 51

Hinge Marketing

JUNE 1, 2017

This is the first, in a three-part video series on how professional services executives, specifically those selling technology services, can make their thought leadership more visible. And one of the best ways to promote your expertise is through thought leadership. This video explores the first strategy, Direct Contact.

Thought Leadership 48

Thought Leadership Contacts B2B Thought Leadership Video Marketing 48

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Hinge Marketing

MARCH 14, 2023

Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek. In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. We call these organizations “High Growth Firms.”

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. Approximately 74 percent stated that content that includes original research influences their purchasing decisions. CXOs and Marketing Content Preferences.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Heinz Marketing

MARCH 13, 2019

How do my peers make buying decisions?”. However, our research has indicated otherwise. Which brings us back to the question at hand, “How do my peers make buying decisions?” Which brings us back to the question at hand, “How do my peers make buying decisions?” Here are four key findings we uncovered from our research.

Peer-to-peer 76

Peer-to-peer Work Management Research Marketing Management 76

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. Have you ever stopped to wonder how your process compares to your peers? Marketing leaders share their thoughts. I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

Oktopost

FEBRUARY 21, 2022

Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Hinge Research Institute ). LinkedIn ). Eldelman ).

Statistics 77

Statistics Paid Content B2B Thought Leadership Peer-to-peer 77

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Too much time passes. . Examples of Inbound Content Marketing.

Paid Content 135

Paid Content Top of Funnel Content Marketing Planning 135

Zoominfo

JULY 25, 2022

Companies must actively manage their perception as employers on platforms such as Comparably , which are used by candidates to research company culture regardless of whether their job search is active or passive. A global pandemic of such magnitude brought along with it a fear of the unknown.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

markempa

APRIL 28, 2014

While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Marketing Research Chart: Which channels do your peers produce content on? Learn from your peers]. Content Marketing content marketing lead gen summit lead generation Lead Nurturing thought leadership'

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. But don’t take my word for it. Click To Tweet.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Salesforce Marketing Cloud

MAY 16, 2022

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. It comes down to three things: tools, training, and team building. Pre-pandemic, only 8% of the 60 million U.S What makes hybrid work work better?

Peer-to-peer 98

Peer-to-peer Thought Leadership Training Customer Satisfaction 98

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? And part of that is the fear the podcaster spoke to.

Marketing AI 109

Marketing AI eCommerce Peer-to-peer CMO 109