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Programmatic Digital Marketing: The Value of an Expert Partner

Digilant

That is where an expert programmatic digital marketing partner enters the picture. . If you’re ready to invest in programmatic digital media, but you know you don’t have the internal resources to keep up with these campaigns’ demands, investing in a programmatic marketing partner may be the right move for your brand.

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How to Choose a Co-Marketing Partner: Experts Offer Tips

SEMrush

Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.

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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Even if an expert has time to help you, they might not be motivated to do so.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting Reaches Highly Targeted Audiences Podcasts are an influential media channel that provide opportunities for thought leaders to establish themselves as experts, expand their reach, and engage with target audiences. Your audience will appreciate the new, relevant content, and you’ll get the most value out of your podcast appearance.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

B2B creators are experts in their fields. They become partners in navigating change, offering content that helps large corporations stay agile and informed. This focused approach helps businesses establish themselves as go-to experts in their field, creating deep connections and driving meaningful engagement. Image Source: Inc.

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3 Tips for How Marketers Can Partner With Industry Experts

Marketing Insider Group

This is the kind of content that can only come from an industry expert. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. Here are a few of the best options to consider.

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What Is the Gemini Effect in B2B Marketing?

Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect.