ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Social media marketing trends. Hubspot reports that short-form videos have the highest ROI of all social media content. Brand humanization. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. through ads on display, video, mobile and social networks. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Webbiquity

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Content4Demand

FEBRUARY 9, 2021

If you have several guests who speak to a certain topic in depth, you can easily combine and refine that content for a high-value influencer asset—whether it be an E-book, white paper or interactive experience. The best part is that you can share these videos across a multitude of networks, from LinkedIn to Twitter and Instagram.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Content Marketing Institute

DECEMBER 10, 2018

Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says. Just as on other social networks, hashtags aid in discoverability. YouTube or Vimeo) does not count. Click To Tweet.

Linkedin 102

Linkedin Peer-to-peer Branding Brand Identity 102

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten. But it’ still a nano-influence on the Web and social networks scale.

BtoB 45

BtoB B2B Social Networks Opinions 45

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business.

Generation 100

Generation Peer-to-peer Business Social Networks 100

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S.

Spending 77

Spending Facebook Ads Social Networks 77

Webbiquity

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • – White papers and research reports (59%). Social Media Today ). And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Biznology

OCTOBER 29, 2013

Long answer, Google demands your papers with the Hummingbird algorithm update , short answer, How to Register Your Authorship With Google.). There are people who own YouTube and yet have never written a word — or even uploaded a video. Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA.

Google 80

Google Youtube Blogger Domain 80

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Instagram: 21 minutes. Pinterest: 20.8 Twitter: 17 minutes. Snapchat: 17 minutes.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Sprout Social

FEBRUARY 10, 2021

Burberry has since released the short film on YouTube globally, but it currently only has 405,000 views since its January 18 premier. For a digital campaign to succeed, brands need to consider how different social networks can cater to both a local and international audience. The 60-second teaser garnered over 3.4 million views.

Campaigns 84

Campaigns Brand Identity Branding Cross-Selling 84

Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking. SOCIAL NETWORKING FOR HIGH RE-ADMITTANCE PATIENTS.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Hubspot

APRIL 9, 2018

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. With the words on paper and art direction generally set, we move on to production. How did we do it?

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Webbiquity

MARCH 8, 2016

Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. Ebooks and white papers are least favored (at 3% each). Every minute, YouTube users upload 300 hours of new video. 6: 49 Noteworthy Social Networking Stats and Facts. #7:

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NuSpark Consulting

AUGUST 9, 2012

Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media marketing in theory isn’t all that different from traditional media (well it is, but). We’ll focus on Twitter, Google+, Facebook and YouTube. Total circles you are in. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

ConvertKit

AUGUST 7, 2020

As Instagram and other social networks push their revenue-earning advertising features more and more, organic reach will naturally become more difficult—but not impossible. Remember, Instagram is a social network—emphasis on social. It's not all your fault. Image via letstalkaboutmentalhealth on Instagram.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. See Do I Really Need a Content Strategy?)

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 28, 2010

Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 22, 2010

. -- Topsy.com Previous post: Generating More “Educated Leads” on a Small Budget Next post: Focus on Content in B2B Marketing FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Content Standard

DECEMBER 19, 2015

Facebook’s video prowess now rivals YouTube. By adding live stream to its video stable, the social network is primed to compete with live stream video apps Periscope and Meerkat, and even ephemeral messaging app Snapchat. Like on Instagram, YouTube, or Snapchat, celebrity content generates excitement and anticipation.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Industrial Marketing Today

JUNE 19, 2010

Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 7, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100