Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters.

Design 94

Design Trends Marketing Websites B2B 94

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

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Paper Lead Generation Generation Leads 100

Sprout Social

FEBRUARY 8, 2023

Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. At first glance, the paper and cardboard company has nothing to do with pizza.

Paid Search Agency 84

Paid Search Agency Advertising Agencies Social Media Classified Ads 84

The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. Our Services. See Our Work. Who We Are. Contact Us. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. Content is king. Advertising. Digital Marketing.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Brandpoint

MARCH 27, 2020

The economy is a ffected, people’s schedules and routines are changing, and resources are scarce. We did postpone our hosted events and can no longer attend in-person conferences or trade show s this spring , but for the most part , we can carry on business as usual. We are all navigating a new way of life.

Social Media 133

Social Media Marketing Management Media Trade Show 133

B2B Marketing Directions

JUNE 7, 2020

The business professionals who use the NetLine platform share information about themselves and the organizations they work for in exchange for access to the content resources provided by NetLine's clients. Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

ANNUITAS

JANUARY 7, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. Our Services. See Our Work. Who We Are. Contact Us. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Advertising.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. So dont pass white paper inquiries to your sales people until theyre more rigorously qualified as sales-ready leads.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper. I think book lays out proven strategies to producing white papers that support your lead generation process.

BtoB 120

BtoB Lead Generation Paper Generation 120

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. It involves working closely with the customer to understand their needs, human and financial resources, and constraints. Budgets and resources: an action plan must include a budget allocation for each planned activity. Contact our experts.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. First is the study itself, which becomes a lead magnet, produced as a report or white paper. Depending on resources, your editorial calendar will scale with you.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

B2B Marketing Directions

JUNE 13, 2021

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the NetLine's platform. This data point is important because it should be used to guide the timing of follow-up contacts with potential buyers.

Business 52

Business Content Bandwidth Trade Show 52

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Conference or trade show themes. An editorial calendar can be a living content resource that is continually adapted, updated, and changed – but it’s a great place to start. From there, break down the guide into chapters or sections.

SME 64

SME Content Trade Show Case Studies 64

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. Note: I wrote a white paper on this very topic.). Marketing is suffering from a knowledge gap.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

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B to B netFactor Media SEM 120

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

SmartBug Media

APRIL 10, 2019

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Show them how it works! How do you persuade the C-suite that content marketing is the right direction?

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

BOP Design

DECEMBER 10, 2019

Gather Resources. You may be thinking, “Wait, don’t I need a strategy before I gather my resources?” That is often how marketers go about building their strategy, but we recommend tackling your resources early on. Whether you use a computer or draft your strategy using pen and paper, be sure to write it out.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Tiecas

OCTOBER 30, 2023

I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Use newsletters to show a synopsis of your content to get their attention and then drive them to your website or blog to read the full content. There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Contently

SEPTEMBER 10, 2020

We can’t do trade shows, can’t do in person events. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that. Whether publishers and brands want to face up to that or not, I don’t think they’re really going to have a choice.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Martech

JUNE 4, 2024

However, self-attribution still shows one side of the picture because people have to remember the last part of the journey. You might be seeing my ad on YouTube.You might be seeing my ad, or you might be seeing my logo in a trade show. You only remember one part of the journey. So it is still broken. And they said, “Yes.

Lead Gen 102

Lead Gen Lead Ranking Marketing Qualified Leads Demand 102

Biznology

SEPTEMBER 10, 2015

Once you have your videos planned out on paper, you can set up the day of your video production shoot with a professional video production services company or your own in-house resources. Watch the video below for how to make the best use of a budget in order to build a solid video content marketing strategy.

Video Marketing 80

Video Marketing Budget Programs Thought Leadership Trade Show 80

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Recommended Resources from B2B Marketing Experts. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Recommended Resources. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

NuSpark Consulting

DECEMBER 31, 2011

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Evaluate your resources. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

B2B Marketing Traction

JANUARY 7, 2010

I now use Microsoft Excel to show the marketing objective, tasks, resources, start dates, and timeline as well as the estimated and actual costs and measurable results. These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc.

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Planning Marketing Plans Trade Show Paid Search Agency 100