Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Heck, at the time of writing this, we’ve got loads of content explaining why you oughta have one of those newfangled moving pictures on your page.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Valasys

MARCH 20, 2024

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. Get Specific with Niche Affiliates Mass marketing rarely converts well through affiliate partnerships. Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Rain: The Growth Agency

MAY 19, 2020

Many traditional marketing and distribution channels have essentially disappeared as consumers have taken refuge at home. In my 20-plus years running a marketing agency, I’ve never seen such incongruity in terms of sales performance. This one is different — because your market has shifted beneath your feet. Invest In Paid Media.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. Our goal was to understand if and how they use artificial intelligence throughout their marketing channels. Ironically, less than 5% of marketers surveyed use AI for content creation.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. Geotargeting is displaying personalized content on your website based on users’ geographical location.

Conversion 111

Conversion Tagging Click Rate Display 111

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. Kick-ass origin stories. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

SendX

JULY 11, 2020

We all skim through content. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

We all skim through content. And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. 1) Peer validation authority.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Are you wondering what SEO methods are still valid? Impeccable quality content creation. Content has always been king.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Contently

DECEMBER 5, 2016

My second thought was that this headline is going to absolutely kill it in search. After all, scaling your content marketing program is on a lot of people’s minds right now. And there’s never a more optimistic time in content than when you’re planning your ideal budget. It’s the future! ).

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. It’s always a pleasure when we get to hang out and chat about everything going on in the B2B marketing space.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Contently

SEPTEMBER 6, 2016

But content creators were still frustrated when ambitious pitches were turned down for being too risky. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We want to create an ad that earns an audience.’

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

TrustRadius Marketing

MARCH 28, 2022

A web page should be compatible with assistive technology like screen readers so someone with visual impairments can understand the content. Your video content should have closed captions so that someone with hearing impairments can understand what you’re saying. This is where validator and evaluation tools are lifesavers.

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 89

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + Creating High-Conversion Content for Each State. Scale Your Organic Traffic With the Highest Quality Content and Links. What is a Marketing Funnel? The 5 Stages of the Sales Funnel. Test Absolutely Everything.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. According to Social Marketing Fella, flash sales or deals of the day can cause a 35% average increase in transaction rates than regular promotional campaigns. Even your peers agree with this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Animalz blog

JUNE 28, 2023

Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Sacra , a private markets research company, performs this magic daily. Essentially, investors needed a Bloomberg or Morningstar for private markets. None of these options catered to private markets.

Research 68

Research Startups Comparison Storytelling 68

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. And while getting employees to share company, third-party, and user-generated content to social media is the cornerstone of a platform, there are other ways to drive organic engagement and results from your team too. .

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

PureB2B

FEBRUARY 1, 2021

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Content syndication is gaining ground because it is a hybrid approach to sales prospecting and content marketing , bringing more consistent traffic.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Content syndication is gaining ground because it is a hybrid approach to sales prospecting and content marketing , bringing more consistent traffic.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. In my experience, you’re always stretching product-market fit.

CPO 145

CPO Product Work Management Enterprise Management 145

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

Strategic-IC

JULY 17, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Here, Episode 6 expands, to explore Building your Account-based Marketing Playbook at a One-to-few and One-to-one level.

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 116

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. Growing your social media following.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111