Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Moz

DECEMBER 17, 2020

Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. Then we'll discuss keywords and content gaps and opportunities. Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Paid Content 244

Paid Content Content Marketing Paid Search Agency Content 244

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. This is why it's important to focus on driving qualified traffic to your website. But without website traffic, what is there to convert? Create Awesome Content.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR Marketing and Trade Publications.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Hubspot

NOVEMBER 28, 2014

It''s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. One way to analyze both internal and market conditions is through a content SWOT analysis. Weaknesses.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Single Grain

AUGUST 15, 2023

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. Unfortunately, inbound marketing does require quite a bit of work.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

SmartBug Media

JANUARY 2, 2020

Blogging is a critical component to a successful content marketing strategy. So how do you fit this into your existing (or brand new) content marketing strategy? Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! How you may ask?

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. It is a safe space for professionals (including advertisers) to “cold-message” people, extending an offer.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Ready to set the stage for optimal content discovery, engagement, and performance?

Paid Content 105

Paid Content Distribution Paid Search Agency Content 105

Webbiquity

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Contently

NOVEMBER 13, 2018

Last week, I hosted a webinar with Henry Bruce, Contently’s SVP of marketing, to present our new content maturity model. So for this month’s Ask a Content Strategist column, I thought I’d dive into some of the best questions that went unanswered. More content. You may think you can write, Chad.

Lead Ranking 166

Lead Ranking Classified Ads Lead Scoring Content 166

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Oktopost

JUNE 9, 2020

Table of Contents. Employee advocacy is the promotion of a company by its employees. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Launch Marketing

MARCH 29, 2018

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. should all support these goals. Focus on content that targets your most important personas.

Paid Content 54

Paid Content Lead Generation Sales Qualified Leads Marketing Automation Services 54

ClearVoice

JUNE 3, 2022

Content marketing, inbound marketing, and digital marketing: These three phrases are often used interchangeably. They’re all used to grab user attention, build your brand , increase traffic, attract qualified leads and ultimately convert casual users into paying customers. What is content marketing?

Paid Content 105

Paid Content Inbound Marketing Paid Search Agency Planning 105

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Altitude Marketing

SEPTEMBER 25, 2018

The old saying is that “content is king.” If you’re looking to start a B2B content marketing program, you need the king … and his entire court. Everywhere you turn, marketers are talking about content marketing. Long-form content. What content do you have? Infographics.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

SnapApp

FEBRUARY 24, 2017

Even in my pre-SnapApp days, I knew interactive content was a great idea for B2B marketing. What’s cooler to show your boss, a 15-page snooze-fest white paper you wrote or an interactive ebook with all sorts of animations and clickable elements? My point exactly. Getting Interactive Off the Ground.

Budget Programs 48

Budget Programs Marketing Automation Services Content Trade Show 48

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? But this is the truth: you need competitive strategies to generate demand and gain traction in the market. Integrated Marketing. We don’t blame you.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

PathFactory

SEPTEMBER 5, 2018

Over the course of an hour, B2B experts got down to the nitty gritty discussing paid ads and social. When it comes down to it, anyone can through budget at a paid ad or social campaign. A successful paid campaign requires the artful orchestration of every single one of them.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40