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How Outreach Keeps Privacy Top of Mind with Sentiment Analysis

Outreach

In a world where data is being shared just about everywhere, we understand that privacy concerns are increasingly important — not just for our users, but for prospects on the other end of the email as well. Recently, Apple announced changes to its Mail app to protect user privacy. Open and reply rates don’t tell the full story.

Privacy 98
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How to Retool Personalization for a Privacy-Conscious World

B2B Marketing Directions

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. I've previously discussed this research, so I won't repeat that material here. So, what's the alternative?

Privacy 98
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Staying updated on data privacy laws is the first step.

Tips 363
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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! The United States has no GDPR equivalent, with the exception of the California Data Privacy Act , which goes into effect January 1, 2020.

Outreach 136
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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. B2B intent, aka the data that tells you what companies are researching on the B2B web.

Zoominfo 246
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What really is LinkedIn’s ‘deep sales’ platform?

ClickZ

The launch of the deep sales platform comes on the heels of LinkedIn’s recent global research, which revealed that only 20% of buyers are in-market for services in a given year. The LinkedIn State of Sales Asia-Pacific 2022 research revealed 81% of Indian buyers believe that working remotely has made buying easier.

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Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.