Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. And what were we looking for?

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. listing your competitors or their products) Invest in high-quality PR. The first GEO research went live in early December and I covered it here. This is still one of the best ways to get people talking about you.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher. And what were we looking for?

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links. We got lucky last week. You need a promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Kabbage

DECEMBER 7, 2016

Since this seemed like a fairly casual outreach, we built out several lists that matched our target audiences, created some copy, and deployed the emails for the holidays. So, as you get ready to email your prospects these holidays, be sure to research local customs and truly understand each segment of your audience.

Tips 100

Tips CAN-SPAM Click Rate Lock-In 100

Moz

JUNE 23, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Can it be outsourced?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. Tweet This Post. Image via Wikipedia. It is sort of like dating.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: Content Marketing and Sales Alignment: Bridging the Gap [New Research]. Michele Linn , Mantis Research . Keyword research is more important now than ever. Keyword research is more important now than ever, says @BritneyMuller. How can we make something go viral? Britney Muller , Moz.

FAQ 94

FAQ Paid Search Agency Content Marketing Work Management 94

Moz

JUNE 23, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Can it be outsourced?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

LeadSquared

FEBRUARY 23, 2016

You can check out our first video on viral marketing, here. We also generate leads through outbound efforts such as market research (cold-calling and cold-emailing suitable prospects), PR, physical events, etc. Shares are social currency , without which any post will have only limited outreach. Focus tremendously on PR.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. The slightest mistake can turn into a viral post that could be damaging to your brand. Take the example of DiGiorno Pizza that didn’t do their research before posting a tweet that misused a trending hashtag. Shared and owned media was the primary focus of … no one.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. ” — PR Daily (PR Tools). Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? If it’s not, then we don’t.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. Is this based on your experience or is there research to prove this?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

seo.co

JANUARY 10, 2022

A typical link building campaign looks something like this: Research. You do some keyword research to find other websites that are already ranking well for your target keyword. The best way to increase link velocity is by publishing viral content. Of course, it’s hard to predict what will go viral.

Link Building 105

Link Building Ad Building Viral Marketing Keywords 105

Webbiquity

OCTOBER 31, 2017

Long answer: see the responses and explanations below from more than two dozen top marketing and PR experts. But first, a few brief side notes: Three of the individuals on my original outreach list were contacted specifically because they write expert roundup posts on a regular basis. B2B PR Sense Blog. Social PR Chat.

Opinions 224

Opinions PR Outreach Paid Search Agency 224

SnapApp

APRIL 4, 2018

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. SEMrush | PR & Content Producer. . . Changes to sender name, subject lines and preheader text can have a big impact on these email metrics and they take almost no work. New backlinks. Meri Chobanyan.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

AUGUST 11, 2019

This glut of SEOs who build links through these techniques above have been consistently eroding the efficacy of this style of little-to-no-value ad outreach link building. In the past, perhaps it was possible to convert 2% of outreach emails of this style to real links. Now, that number is more like 0.2

Press 54

Press Studies Lead Ranking Lead Scoring 54

Brandpoint

JUNE 12, 2019

Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea. If the video goes viral, that’s just icing on the cake. According to research by Forrester, a video is 50 times more likely to appear on the first page of Google than a traditional page.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

ClearVoice

OCTOBER 24, 2019

Have you researched? Since Alexis shares that no brand can rely on ‘viral’ content that’s unpredictable, SEO is a smart place to double-down efforts, since it has legs: You can reliably produce high-traffic and valuable content by developing skills and best practice in search engine optimization. SEO writing.

Planning 67

Planning Content Marketing Copywriting Ideal Customer Profiles 67

seo.co

JANUARY 27, 2022

Original data and research is one of the best options. Perform Blogger Outreach. For example, you could conduct your research using a survey of the local population, or submit a news story about a local event your company attended. This is also a great alternative if you find yourself unable to execute original research.

Paid Content 98

Paid Content Traffic Viral Marketing Content 98

Optinmonster

APRIL 27, 2020

Do some research and see which other platforms would be valuable for your target audience. Research, test, and tweak. Create a strong outreach email to various podcast hosts and offer to be a guest. Do a little research to find out which platform would be the most effective at making paid ads. Host an Online Event/Demo.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders?

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Single Grain

MARCH 14, 2022

Instead, take some time to do your research in order to find a reputable agency that's a good fit for your organization or project. This bit of research will show you how well they are running social media campaigns and performing community management for their clients. Coinbound helps crypto brands go viral. 5) Coinbound.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Communities Work Management 52

Single Grain

FEBRUARY 23, 2022

ICODA is a full-service blockchain and crypto marketing agency that offers DeFi, NFT, PR, and influencer marketing services. They help your crypto company reach thousands of crypto-enthusiasts through Crypto PR services. Coinbound specializes in: Coinbound helps you secure insane brand coverage through their crypto PR services.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

BuzzSumo

FEBRUARY 8, 2017

Neal, a self-avowed BuzzSumo power user, outlined a 5 step process that we think will not only help social media agencies, but brands and PR firms to get up to speed quickly with BuzzSumo. Add these to your link outreach plan. You can add these engagement drivers to your outreach list for your roundup post. Five Step Process.

Paid Content 40

Paid Content Paid Social Agency Advertising Agencies Social Media 40

Hubspot

DECEMBER 21, 2011

So how does a company do great PR while still maintaining inbound marketing best practices ? How to Rock PR Like an Inbound Marketer. Journalists get pounded with thousands of press releases and story requests from PR professionals on a daily basis. Tip #2: Conduct Research - Read a Journalist's Past Articles.

PR 28

PR Inbound Marketing Public Relations Press 28

Convince & Convert

OCTOBER 22, 2013

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. If you get the story right, the content takes care of itself.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Martech Advisor

JANUARY 28, 2020

The latest research by Content Marketing Institute (CMI) reported that B2B marketers primarily used content marketing to drive brand awareness, educate audiences, and build credibility. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Goals Achieved by B2B Marketers Using Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

AUGUST 11, 2020

And there's one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let's review what I've learned about how content creators and digital PR professionals can successfully work together to create engaging, newsworthy content.

PR 101

PR Outreach Verticals Content 101

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. For example, accelerate agency provides SEO (including technical and onsite SEO), content marketing, link building, and outreach.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52