KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Martech

NOVEMBER 30, 2023

The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Email Marketing 98

Email Marketing Urgency Marketing Paper Startups 98

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 127

Content Marketing Paper Content SEO 127

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Sana Commerce

AUGUST 24, 2023

As more B2B businesses embrace e-commerce, having an optimized returns strategy becomes crucial in ensuring customer satisfaction and long-term profitability. According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

ClickDimensions

SEPTEMBER 28, 2021

To be successful, sales and marketing efforts should focus on the front of the buyer’s journey, with an optimized website being one of the most important tactics for regenerating demand. Below, we’ve compiled our top three tips on how to best optimize your website for lead generation in today’s digital-first landscape. Happy Marketing!

Lead Generation 93

Lead Generation Optimization Marketing Websites Top of Funnel 93

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). Blogging is the quickest way to generate a lot of keyword dense well optimized pages on your site around your keywords.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Martech

MAY 25, 2022

As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. To optimize your technology solution’s impact, you need to think beyond features and functionality.

Optimization 110

Optimization Trigger Marketing Email Marketing Video Marketing 110

Webbiquity

AUGUST 1, 2023

Bake-In SEO Your website design should incorporate search engine optimization (SEO) from the earliest stages. Optimization isn’t something to “tack on” at the end, when the site is ready to launch. It’s not a productive use of budget to use PPC ads simply to drive website traffic, especially to your home page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Launch Marketing

JULY 28, 2021

And with the rise in popularity and usage of voice search, its impact on search engine optimization (SEO) and content marketing is rapidly increasing. Download our white paper that covers how to elevate CX with personas, content and more. With buyer expectations on the rise, its essential to elevate content marketing tactics.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

FunnelEnvy

DECEMBER 26, 2022

From top-funnel content like blog posts and white papers to your final product demonstrations or purchase negotiations, it’s critical to stay mindful of your prospects’ needs. A website that loads on mobile devices is critical for search engine optimization (SEO). Implementation Tips for Funnel Optimization.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Optimization. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Content Creation. Distribution.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Talon.One

MAY 26, 2021

Read our latest white paper for tips and tricks that will help you test and optimize your promotional campaigns.

Promotion 52

Promotion Optimization Campaigns Paper 52

Exo B2B

JUNE 26, 2023

You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. 1- Optimize what you already own Rather than going through the lengthy process of creating new content, why not start by optimizing what you already have? It optimizes the readability and SEO of your content.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

The Point

APRIL 16, 2019

If you’re optimizing your campaign based simply on Cost Per Conversion (Cost Per Acquisition), or worse yet, Cost Per Click, you’ll never really know whether or not the campaign is truly profitable. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Blog posts, eBooks, and other resources about solving this challenge might be consumed. Consideration. And that requires sales enablement KPIs.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Trade Press Services Newsletter

JANUARY 4, 2024

Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Porch Group Media

MAY 27, 2021

The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. The post Are You Optimizing Your Social Media Marketing to Reach Today’s Consumers? You may also be interested in our blog, Social Media Marketing for Lead Generation.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

NuSpark Consulting

FEBRUARY 26, 2023

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. This allows you to make data-driven decisions about your marketing strategy and optimize your lead generation efforts over time.

Lead Generation 130

Lead Generation Marketing Budget Lead Ranking Lead Scoring 130

Marketing Insider Group

JANUARY 5, 2023

I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. Downloaded our white paper? In my experience, even with a really optimized inquiry generation process will yield around a 4% conversion rate from raw responders.

Lead Ranking 277

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 277

NuSpark Consulting

MARCH 9, 2014

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. . Gated” means web visitors who want to read your e-books, white papers, and more fill in a form with their contact information as payment for downloading it. Not so fast.

Optimization 100

Optimization Lock-In Business Buying Cycle 100

DealSignal

APRIL 27, 2023

Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. The post How Intent-based ABM Helps Optimize Your Go-To-Market Strategy appeared first on DealSignal. Open-web research is then categorized across 6,000 B2B topics and three million companies.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Navigate the Channel

DECEMBER 7, 2023

B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers. Test multiple approaches, measure their performance and then optimize them accordingly. There are multiple strategies that will work for your business.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. A prospect starts with a pain: network security threats.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Personalization 130

Personalization Tips Brand Identity Branding 130

The Point

JULY 30, 2020

Optimize post titles for search and engagement (and re-title older content if you need to.) But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Here are our top 5 suggestions for changes you can implement quickly and easily: 1.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. By understanding your buyers’ preferred communication channels, you can focus efforts on optimizing their preferred experience in those channels.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

seo.co

OCTOBER 16, 2020

And if they do have a plan, it’s not optimized in a way that works with the basic psychology of how people shop for products and make decisions. Content commonly used in this phase include white papers, ebooks, brochures, and PDF guides. Carefully Analyze and Optimize Landing Pages. Analyze and Optimize Sign Up Forms.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

DealSignal

MAY 6, 2019

Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. The post How Intent-based ABM Helps Optimize Your Go-To-Market Strategy appeared first on DealSignal. Open-web research is then categorized across 6,000 B2B topics and three million companies.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Convince & Convert

AUGUST 18, 2011

Social media optimization gives you the ability to not waste bullets. Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. A mindset shift on your part about social media optimization. Social Media Optimization Table.

Social Media 128

Social Media Optimization Media Paper 128

Walker Sands

JUNE 13, 2022

Accelerating Sendbird’s Growth With Optimized Paid and SEO. These insights guided the development of content and creative that would resonate with their audiences — from prospects to target accounts — including industry-specific guides, white papers, live webinars and more.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Additionally, AI tools can be used to automatically optimize content and serve it to customer segments based on how previous iterations of the content performed in front of these audiences.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers.

Generation 99

Generation Lead Ranking Lead Scoring Leads 99