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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. In this environment of online privacy problems, reassurance is essential when you’re asking for personal information.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

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Stop tracking e-commerce B2B KPI metrics like B2C

Sana Commerce

Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. Businesses can better meet their goals through the process of conversion rate optimization. White paper. Thanks for joining the E-Commerce Insider Club. Welcome to the club. Lead velocity. Get your free copy.

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6 High-Converting Landing Pages that Might Surprise You

Leadspace

A privacy policy statement. One of the most important principles of search engine optimization (SEO) is making your site easy to navigate. The Page With the Optimized Sign-Up Form. The optimal sign-in form varies from business to business. Those basic elements include: A headline. A relevant supporting image.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.