The Point

JANUARY 21, 2020

It also allows marketing teams to make changes to those pages (for testing purposes, or optimization) more quickly. Building and hosting landing pages in a MAP provides marketers more control over design, template, user experience, etc. without needing to go through the Web team or IT for every page. Click To Tweet. Functionality.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

JANUARY 27, 2022

Adopting a phased, crawl-walk-run approach to ABM allows companies to optimize their strategy over time, as lessons learned from a broader approach – which messages, personas, content, etc. Then, as specific, high-potential accounts show awareness, engagement and intent, those accounts can shift to a high-touch, Tier 1 strategy.

Account Based Marketing 204

Account Based Marketing ABM Campaigns Demand Generation Agencies 204

The Point

NOVEMBER 10, 2016

Often we’re pinpointing areas that haven’t even been considered, particularly in areas like landing page optimization and offer strategy.”. JW Player is a company with global reach, but the SEM campaign was launched initially in the US, Canada, and UK in order to achieve a level of optimization before expanding to other countries.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

JULY 30, 2020

Optimize post titles for search and engagement (and re-title older content if you need to.) But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Here are our top 5 suggestions for changes you can implement quickly and easily: 1.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

DECEMBER 6, 2022

Greater effectiveness at the top of the funnel can have an out-sized impact. Increasing Lead to MQL conversion rates even by a few points, for example, can have an exponential effect on pipeline downstream.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

The Point

APRIL 29, 2021

An optimal mix of email frequency, cadence, and relevance, founded on general best practices, should generate few complaints. (A separate email domain will rarely be worth the time, effort, or complications if your email volume is relatively modest.)

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

The Point

DECEMBER 12, 2017

Yet many of the same companies madly adopting these bright shiny new objects fail to measure their campaigns in a way that effectively optimizes investment, creative, and, ultimately, ROI.

CMO 218

CMO Customer Surveys Analytics Planning 218

The Point

JANUARY 19, 2021

Instead of increasing media spend to drive more and more low-converting leads, I believe we’ll see an increased focus and investment on conversion optimization in 2021, with an emphasis on “down funnel” stages. ” – Tom, VP Business Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

MARCH 22, 2019

By applying objective standards, and optimizing those standards over time, lead scoring helps eliminate “missed” leads that would otherwise be ignored by sales, and capturing revenue that might otherwise fall through the cracks.

Lead Ranking 113

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 113

The Point

DECEMBER 15, 2020

Click To Tweet. * Examine whether specific segments or list sources (particularly third-party lists) are more non-responsive, and look to optimize the communication to those segments. How Quickly Should I Suspend or Delete Non-Responsive Leads? Segmentation and relevancy (or lack thereof) has a significant impact on engagement.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

JUNE 24, 2022

More specifically, it’s incumbent on the marketing team to ensure that inbound channels: SEO, paid search, paid social, content syndication , review sites – are optimized in such a way to capture and engage with those buyers researching answers to business challenges, no matter where or when that research is taking place.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

DECEMBER 12, 2014

B2B Marketing Campaign Measurement Campaign Strategy Creative Demand Generation Landing Page Optimization Landing Pages lead generation PPC Advertising Search Engines search marketing SEM Google AdWords Google quality score landing page design landing page optimization PPC advertising PPC landing page best practices PPC landing page tips search advertising' (..)

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

APRIL 16, 2019

If you’re optimizing your campaign based simply on Cost Per Conversion (Cost Per Acquisition), or worse yet, Cost Per Click, you’ll never really know whether or not the campaign is truly profitable.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Point

FEBRUARY 11, 2014

Modern websites must be optimized for both brand and to capture new buyers before they find your competition. PA] Yes, content marketing is here to stay – but marketers need to break through all the noise with content that’s optimized for each buyer’s pain. Should a demand generation agency like Spear be nervous? [PA]

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

AUGUST 1, 2013

A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals. This approach makes lead scoring much more flexible and optimizing the overall schema much less time-intensive.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

SEPTEMBER 23, 2015

Optimize post titles for search. Therefore, the #1 way to drive blog traffic, and more sales leads, is to ensure that 1) the title of each post is optimized for search, and that 2) the language drives interest and engagement. And no, #1 is not “write better content” (because you already knew that.). No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

NOVEMBER 27, 2018

Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

OCTOBER 7, 2014

When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article. Conversely, the lower your engagement rate, the higher you’ll need to set your bid.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

APRIL 29, 2011

Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. First, almost the entire phrase is a marketing cliché: optimizing, productivity, ROI. And if you must use “Optimizing” (a horribly over-used word), why not “Optimize”? Now to the email itself.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

JUNE 5, 2018

However, I also believe that many marketing execs think that the optimal martech infrastructure alone is going to “deliver an excellent customer experience” or “improve marketing ROI” or “enable great digital marketing”. B2B marketing leaders need to realize that technology alone does not drive change.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

FEBRUARY 24, 2011

As I argued in an earlier post , effective lead management – or, as Leads360 would term it: optimal inquiry response – is best constructed as a balance between the human element (phone calls from a live sales rep) and technology (automated, triggered emails tailored to a prospect’s interest, demographics, and behavior.).

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

The Point

APRIL 22, 2014

It’s not hard to imagine a time, probably in the not too distant future, when all marketing emails will be responsive by default.

Design 100

Design Mobile Marketing Advertising Agencies Paid Search Agency 100

The Point

AUGUST 16, 2016

As the leader in cross-channel marketing measurement and optimization, Origami Logic saw an opportunity to showcase the power of their solution to measure the impact and success of these global marketing campaigns.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

AUGUST 29, 2013

What’s the optimal notice for a typical Webinar?”. A client asks: “How far in advance should we email invitations to our Webinars? We’ve always aimed for 2-3 weeks but management is saying that may be too much. Plus we don’t always have all the details in hand that far out.

Webinar Metrics 100

Webinar Metrics Promotion Advertising Benchmark Demand Generation 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

NOVEMBER 24, 2009

Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

APRIL 22, 2016

Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices.

Design 100

Design Landing Pages Marketing & Strategy Mobile Marketing 100

The Point

FEBRUARY 24, 2015

By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend. At a bare minimum, you should always implement some kind of conversion tracking so you’ll know which terms are generating actual leads or registrations.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

OCTOBER 11, 2012

Additionally, if that domination can’t quickly or easily be achieved through organic means (via Search Engine Optimization), then at minimum the mandate is normally to ensure that the company’s search ad appears at the top of the page.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

JANUARY 31, 2011

Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. The biggest key to the campaign’s success: constant monitoring and optimization.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

MARCH 3, 2015

Most agencies are professional service organizations, staffed and optimized to sell and deliver services. Raab predicts is in our future. Here’s why: One reason is that agencies aren’t structured to sell software. The staff, the expertise, the content, the sales cycles required to sell software effectively are very different.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

The Point

MAY 20, 2014

I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

FEBRUARY 8, 2012

In the post, author Jonathan Block makes a number of cogent points, but I would highlight two: “It’s clear that many B2B organizations now understand the need for marketing automation technologies, and the need for optimized processes and skills to leverage them.” emphasis mine).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Process 100

The Point

FEBRUARY 13, 2013

Enhance our demand generation effectiveness by optimizing program spend based on true ROI. For example: • Increase the rate at which users upgrade from our freemium version to a paid license. Increase the rate and volume of qualified leads passed to field sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

OCTOBER 29, 2014

We are the only company with a complete set of predictive applications to optimize the entire revenue lifecycle, from first conversion to customer renewal. (BK) Simply put, Lattice helps companies grow with data-driven marketing and sales applications that make complex data science easy to use.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Point

JUNE 26, 2013

First, let’s talk about “optimal” attendance. For the purpose of this discussion, let’s just assume that there is a clear and compelling benefit to actually getting prospects to show up. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100