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  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Optimization] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Before we get into how to optimize your emails for different email clients, let's take a quick look at the most popular email clients. How to Optimize Your Emails for Different Email Clients. Next up: Actually optimizing your emails. Below are some tips for optimizing your emails for different clients. Yahoo! The result?
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Optimization] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Duh, right?)
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 6, 2015
    [Optimization] Make Your B2B Marketing Content Compelling and Optimized
    Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized. B2B Websites B2B Content Marketing
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. An optimized press release gives you the upper hand in the search [.]. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Optimization] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    Here’s what you need to know to optimize your blog posts for search. Optimize Blog Post Headlines and URL. Once you have your list of blog posts, you’ll want to make sure you’ve optimized the headlines. The URL serves as a nice backup for your headline in optimizing for keywords. Focus on Mobile Optimization.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Optimization] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. Well, there you go. Good point.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Optimization] Why You Should Question Conversion Rate Optimization Best Practices
    I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization. True Tale of Two Conversion Optimizers.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Optimization] A Simple Approach to Prioritizing Your Mobile Optimization Efforts
    Optimize and whatnot. I get it. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This post isn't going to give you an exhaustive list of everything you need to do to be completely mobile optimized.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Optimization] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Now, however, companies can measure and optimize for true qualified lead generation. Optimize for sales accepted opportunities. 
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Optimization] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick?
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Optimization] How to Optimize a PDF for Search
    The next time you're ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers. Steps to Optimize a PDF for Search. 1.) Optimize your content as you would any other content for your site. Find popular pages on your site.
  • NUSPARK  |  SUNDAY, JANUARY 9, 2011
    [Optimization] 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?
    Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Optimization] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    We''ll show you step-by-step instructions for how to manually optimize images for social posting on the top three social networks for sharing content: Facebook, LinkedIn, and Twitter. Optimizing the Image Size. Optimizing the Image Size. Optimize the Image Size. We''ve all been there before. Or worse, none at all.
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Optimization] Search: How to Optimize for User Intent
    Most marketers know that search engine optimization has evolved by huge leaps recently. You must optimize your content and refine paid search campaigns to best capitalize on search intent capabilities. So, how do you optimize to capture leads based on intent, and drive conversions from all of these users?
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Optimization] 3 Steps to Optimize Your Email for Mobile
    The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world.  I’ve read recently that 50% or more of emails are now opened on a mobile or tablet device. Optimize what is shown in the mobile inbox.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Optimization] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Optimization] A Marketer's Guide to Optimizing Images for Google Search
    It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? Better: alt="puppy".
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [Optimization] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. account based marketing account based reporting
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Optimization] Optimize Your Tradeshow Presence
    Here are five tips to optimize your trade show presence: Media Alert. What other tips do you have for optimizing your tradeshow presence? "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While Announce News. Media Outreach. Social Media.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Optimization] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. To find out how Cintell can help you achieve full optimization, request a meeting with us. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 3, 2012
    [Optimization] Optimizing your Videos for Search Engines
    In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.].
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Optimization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Many firms struggle with the final step of optimizing their content marketing funnel. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Optimization] The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]
    You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. SEO can be tricky. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day. and then completely irrelevant (or even detrimental) the next. Image credit: JD Hancock
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Optimization] 10 E-Mail Optimization Tactics
    The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year.  Your list is your WMD.
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Optimization] A Marketer’s Guide to Optimizing Images for Google Search
    It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right?
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] Optimize Your Blog for Mobile Devices
    Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds. Let’s look … Continue Reading Optimize Your Blog for Mobile Devices by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Optimization] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. analytics
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Optimization] Our Massive Project – Optimizing Fearless Competitor for SEO
    Buffer Here’s a quick update on what we are doing at the sales lead generation company Find New Customers – optimizing this blog for search engine optimization (SEO). How are you optimizing your blog for search marketing? However, I always thought I could make it better. Don’t over-do it, just one.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 19, 2013
    [Optimization] How To Optimize Contact Forms for Conversions
    Get quick tips on optimizing your marketing forms for lead capture. This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. Sales 2.0
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 18, 2015
    [Optimization] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    In order to help them get found and ensure people are watching them it is important to make sure your videos are optimized. Lets take a look at 5 steps you can take to optimize your videos. If you have not optimized your videos in the past, do not fret. Are your videos ready to convert? Title. Descriptions. Thumbnail.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. 3. In the US, almost $10.5 Quick.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Optimization] How to Find the Best Keywords for Optimizing Your Website Content
    Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 1) Google Auto-Populate. It is located under “Search Engine Optimization” → “Queries.” On Google+ or LinkedIn?
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Optimization] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    The one New Year’s resolution small businesses should consider to optimize their use of social media is the use of Squeeze. Small businesses better strap on their seat belts, because 2013 is sure to start off with wild twists and turns, producing the kinds of kinetic energy that will accelerate them into the future. know, I know. Be specific.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Optimization] A Framework for Optimizing Personas
    Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. Fully Optimized – Although most organizations have not fully optimized their use of personas there are many things we can learn from those that have reached their full potential. The framework has four stages.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Optimization] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    But once Gmail rolls it out to all, surely you''ll want your email to be optimized for the new design. How to Optimize Sender Name & Subject Line. The last couple steps to making sure your emails display nicely in Gmail''s Promotions tab are to optimize your email''s sender name and subject line. Don''t worry. much better.
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Optimization] How to Optimize Your Social Content for the Facebook Mobile App
    Read on to get an idea of how you can better optimize your Facebook marketing for mobile! How to Optimize Organic Content for the Facebook Mobile App. How to Optimize Facebook Ads for Mobile Devices. More and more people each day are using their smart phones as a source of news and entertainment. The result? That was easy, eh?).
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Optimization] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. Optimize the profile for LinkedIn search by using relevant keywords in all fields, especially in the headline, summary, and interests sections. "You can create a business, choose a name,” Sir Richard Branson told Inc.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 2, 2008
    [Optimization] How to Select and Optimize Outsourced Teleprospecting Redux
    If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting
  • BIZIBLE  |  WEDNESDAY, JANUARY 20, 2016
    [Optimization] Uncovering The Truth Behind Cost-per-Lead And How To Optimize Your Marketing Budget
    The best marketers today are excellent at identifying areas where they are unnecessarily wasting marketing spend. With so much data seemingly available, all of us marketers should be pretty good at this, right? But for many, this is still a big challenge. Should we be willing to pay less for leads (e.g. bid less) on certain days of the week?
  • I-SCOOP  |  FRIDAY, NOVEMBER 6, 2015
    [Optimization] Digital transformation: when hyper-connected optimization becomes a must
    It’s been a few years now since we started talking about digital transformation as a core driver in the evolution of organizations in a hyper-connected and increasingly real-time context.
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Here’s a couple to consider (promise to explain easily!)  FYI:   Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Calls to this number will be rerouted to your business phone number.
  • FATHOM  |  THURSDAY, DECEMBER 17, 2015
    [Optimization] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    There are actions you can take to make sure that your site is optimized for this new version of SEO. In order to optimize your content for the future of SEO, you may have to make some changes. The post Fathom SEO Pulse #50: Optimizing for the Future of SEO & More appeared first on Fathom. link]. link]. link]. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Successful B2B Marketing is Optimized For Users First
    Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Individual Human Emotions. Final Thoughts.
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Optimization] Marketing Optimization: Focus on the Customer Top Tasks
    Blog Conversion marketing Marketing optimization Usability customer top tasks Gerry McGovernDuring the first of his two keynotes at our Antwerp event, Gerry McGovern showed why and how businesses should focus on the top tasks of their website visitors and customers in general.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Optimization] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that''s optimized for internet presence, and facilitates navigation for your audience. Here, take a look at an example of a well optimized title, and then we''ll break down the elements to replicate in your own page titles.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Optimization] 2011 Lead Management Optimization Study
    – 2011 Lead Management Optimization Study. B2B Demand Generation | CSO Insights new study on Lead Management is released. CSO Insights has just released their new study. To give you a small taste, here are some findings: Sales is generating more than half of their own leads Jim Dickie, CSO Insights. ouch!). What do you think?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Optimization] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    The site has still opportunities to improve since not all of the sections are optimized to the mobile experience. The only downside I found was the main rotational banner and some site sections redirect visitors to pages not optimized for mobile, which in turn, abruptly disrupts the user experience. Caterpillar : Not a desktop replica.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Optimization] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Optimize for Search Before Launching. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized. A successful website redesign isn’t just about design. It’s not difficult to understand, but takes a lot of effort to deliver.
  • SAZBEAN  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] How to Optimize Your Twitter Process
    But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. Twitter seems pretty self-explanatory. You have something to say, and you tweet it. Marketing Social Media Social Networks
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 8, 2013
    [Optimization] 3 Tips to Optimize Your Blog Posts for SEO
    Search engine optimization (SEO). Optimizing your blog posts for SEO is no easy task, but it’s well worth your time. There’s no guarantee that your post will show up in Google’s top five results…but optimization will bring you several steps closer to your goal of reaching that larger audience. The solution? Got more tips?
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Optimization] 6 Changes You Can Make to Optimize B2B Demand Generation
    “When you’re finished changing, you’re finished,” said Ben Franklin. And in a business world that seems to change more rapidly than ever, his words are still relevant. What can you change today in your business that will help you with demand generation and ROI? Here are six ideas that can pay off. It’s a tedious job. Time is of the essence.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Optimization] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Optimization] The Danger of Not Having the Right Testing and Optimization Technology
    Testing and Optimization Technology - What You Need To Know. Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. Plus remember that testing and optimization is only part of the overall technology stack.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 13, 2014
    [Optimization] How to Create and Optimize Pinterest Boards to Drive New Customers
    On Pinterest the product … Continue Reading How to Create and Optimize Pinterest Boards to Drive New Customers by Nick Steeves - Maximize Social Business. For ecommerce retailers, Pinterest has become one of the greatest assets for shoppers to discover their products and share them.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, APRIL 3, 2012
    [Optimization] 8 Ways to Optimize Your Tweets
    To optimize your tweets, try these eight tactics, inspired by Heidi Cohen. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Be a source. Add new, useful information.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Use news releases for exposure, not backlinks.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. The following article is an excerpt from the ebook.). Share Lots of Photos. Photos are very important on Google+.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%! Are you ready? Understanding User Context.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 23, 2009
    [Optimization] 5 Tips for Optimizing your Facebook Marketing
    One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Be sure to get your employees involved. This is the key to growing your fan base “virally”.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 12, 2012
    [Optimization] 3 Tips to Optimize Your B2B Social Media Marketing Mix
    What other attributes do you look at optimize your B2B social media marketing mix? Having spent a number of years marketing B2B products in the financial services space, the concept of marketing mix modeling has been beaten into me. If you are a marketer, you’re always testing, and testing yields insight into how the marketing mix performs.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Optimization] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. The post Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing appeared first on. Demand Generation Podcasts
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Optimization] How to Optimize Your LinkedIn Company Page in 15 Minutes
    To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes. 1. Now, in the same amount of time it would take to go on a coffee break, you have nicely optimized your LinkedIn company page. Pretty hot, right?
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Optimize Your Link Title: When you attach a link to your status update, Facebook, LinkedIn, and Google+ will also automatically pull in the link's page title. Best Practices for All Social Networks. Am I being engaging?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2011
    [Optimization] Optimize Your Web Site Search
    My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.”  Image by music2work2 via Flickr. ”  I talked for 30 minutes about how to help searchers find what they want on your Web site.  Did a frustrated searcher just ask again why your site search engine stinks?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Optimization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It may optimize response, particularly for recipients who have images turned off and/or use preview panes. Find a Winner. How much better?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Optimization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It may optimize response, particularly for recipients who have images turned off and/or use preview panes. Find a Winner. How much better?
  • MARKETING ACTION  |  WEDNESDAY, MAY 15, 2013
    [Optimization] Sales Enablement: Optimize Your Organization, Not Just Your Website
    The post Sales Enablement: Optimize Your Organization, Not Just Your Website appeared first on Marketing Action Blog - Act-On. What a concept! Like all desirable outcomes that sound streamlined and utterly rational, getting there isn’t so easy. The highlights: 1. Hire the right people. Observe, evaluate, and understand your reps. Sales sale
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Optimization] Optimize Your Content for Inbound Marketing: Part 2
    Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Optimize for 8 Core Elements. Thankfully, no.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Optimization] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings. No matter.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Optimization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. But just because something is challenging doesn''t mean it''s impossible. ET for this week''s #SciChat webinar and Twitter Chat. Howie
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Optimization] Get Found: 3 Tips to Optimize Your Blog for SEO
    Optimize your blog for SEO. Known as SEO, search engine optimization is the Holy Grail of getting found and getting known. SEO Tip # 2: Optimize Images for More Effective Searching. But without optimizing for search engines, it’s a slim chance your content will be found. Sixty percent. Yes, with a “b”.). Blogging.org).
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 10, 2012
    [Optimization] How to Optimize Your PDF for Search Engines
    Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.].
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Optimization] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
    And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? Sign up for [OFFER].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Optimization] How to Optimize Your Marketing Channels [Free Ebook]
    Or, in other words, we optimize. Need help optimizing your marketing channels? Check out this free ebook: How to Optimize Your Marketing Channels: Tips and Tricks for Taking Your Marketing to the Next Level. Click to Tweet : Learn how to optimize your marketing channels in this @HubSpot ebook! Landing pages. Email sends.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Optimization] SEO for Home Builders: How to Optimize Your New Home Communities
    Search engine optimization for any business can be tricky to implement correctly, let alone home builders. So, let''s talk about on-page search engine optimization for a minute. Critical On Page Search Engine Optimization Elements. On-page search engine optimization is the practice of "optimizing" each page on your website.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Optimization] 37 Fantastic SEO Guides, Tips and Tactics
    Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. ” (You can’t be too rich or too thin, but apparently you can be too optimized.).
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Optimization] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. See thumbnail at right.) Improve the user experience by making the library easy to browse, search and navigate. 2.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Optimization] Anyone with a New Idea is a Crank Until the Idea Succeeds
    I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Web Presence Optimization (WPO). Tracking over time and against competitors as well as managing and continually improving this for relevant, maximum exposure is optimization. Image credit: Ajax Union.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Optimization] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Optimization] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    color vs. colour; optimization vs. optimisation; etc.). 3) Solicit Content From Local Contributors. Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience? Talk about unprofessional! Lingo24.
  • BIZNOLOGY  |  FRIDAY, JUNE 14, 2013
    [Optimization] Don’t Under-Optimize Your Website in SEO
    The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” Shying away from SEO entirely and “under-optimizing” your site can have the same effect as over-optimizing it: a loss of visibility in the search engines. Image via CrunchBase. Not at all.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Optimization] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? Tips for Optimizing Your Knowledge Graph Box. Great!
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Optimization] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. It's not optimized, that's what. Optimized Landing Page. URL Architecture - An optimized URL will help your landing page rank higher in search engines. Subpar Landing Page.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Optimization] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 6, 2012
    [Optimization] 5 Ways to Optimize Email for Mobile Devices
    From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short. Ways to Optimize Email for Mobile Devices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Optimization] 4 Strategies to Optimize Your Differences From Amazon
    Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation. While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. The Take Away. Ecommerce
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Optimization] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. In this Hangout , you'll learn: How to step back and understand your goals before optimization (and how to track blog optimization to meet your goals). Intrigued? When: Tuesday, May 3rd.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Optimization] Create a Social Media Optimized Email Signature
    Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. Now you have a social media optimized signature that your customers/prospects will be amazed by and ask you how you did that. Email isn't dead. Not anymore!). What is WiseStamp? Install WiseStamp for Gmail. 2.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Optimization] Three Ways to Optimize Social Media for Hotels in 2015
    Three Ways to Optimize Social Media for Hotels in 2015 by Debbie Miller - Maximize Social Business. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Optimization] What It Takes to Optimize Your Brand’s Organic Search Visibility
    What exactly does it take these days to optimize your brand for organic search? list of on-page SEO considerations is naturally going to begin with content optimization, which in and of itself isn’t all that hard. In a nutshell, content optimization is mostly about how you research, select, and ultimately place your keywords.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Optimization] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    Before you do that you’re going to want to optimize it for SEO. In this post we are going to look at tips you can use to optimize your blog post. What are some steps you take to optimize your content for SEO? So you wrote new content for your website and now you’re ready to get it posted. Title Tag. Meta Description.  .
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Optimization] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. This set of 195+ designs includes: Infographics templates. Facebook, Twitter, and Pinterest templates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Optimization] Critical guidelines to help you determine your optimal online advertising partner
    Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex. Photo Credit: Javier Gutierrez Acedo via Compfight cc The post Critical guidelines to help you determine your optimal online advertising partner appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • SAZBEAN  |  FRIDAY, JANUARY 10, 2014
    [Optimization] What You Need to Know for Your Search Engine Optimization in 2014
    Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… Google’s Algorithm Updates: What You Need to Know to Rank in 2014 from Vertical Measures The post What You Need to Know for Your Search Engine Optimization in 2014 appeared first on Sazbean.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Optimization] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    If you haven’t yet embraced this shift, below are some pointers to help you rethink your landing page strategy and optimize visitor engagement, no matter which “door” they use. Another benefit of imagery is that it can help with search engine optimization via adding keywords to the image “alt text” (alternative text) field. Action!
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Here’s a couple to consider (promise to explain easily!)  FYI:   Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Calls to this number will be rerouted to your business phone number.
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