VIDYARD | WEDNESDAY, MARCH 5, 2014
[Optimization] Distribution Checklist: Where to Share Your Videos for Maximum Reach
Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Blog Video Optimization First off – don’t stress, we’ve all done it. YouTube. Email campaigns.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 7, 2014
[Optimization] Lead Generation: The power of copy
To learn more about some of the other small changes the team at Sophos shared at MarketingSherpa MarketingExperiments Optimization Summit 2013, checkout the free on-demand replay of “ How a Long-term Optimization Strategy Led to a 6,031% Increase in Leads ” to aid your lead generation efforts. 'Tweet Words matter. Words inspire.
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Optimization] Google is a lying liar that lies
Google still indexes every page “separately” – You need to make sure every single one of the pages on your site are optimized. What this means is that were Google to make obsolete any of its previous search engine optimization (SEO) strategies it would filter way more good content than bad. Do it! Do it! Do it!
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 8, 2012
[Optimization] How to Optimize Your Marketing Database Strategy
So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 16, 2014
[Optimization] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Smartphone Use Continues to Grow.
KOMARKETING ASSOCIATES | FRIDAY, NOVEMBER 15, 2013
[Optimization] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
It’s especially important for B2B companies to optimize for site speed because each missed lead could mean thousands of dollars of missed revenue. Search Engine Marketing Blog Search Engine Optimization 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.
VIDYARD | TUESDAY, JULY 1, 2014
[Optimization] How to end Your Video: Strong Call to Action Examples
Blog Video Optimization 'As I mentioned in my last post on humanizing your explainer videos , one of the last (and most important) steps to include in any video is the call to action. This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer, if you will.
VIDYARD | WEDNESDAY, NOVEMBER 12, 2014
[Optimization] Good Idea? Making Informed Content Decisions with Video Data
Blog Video Optimization 'Attention spans are getting … hey, you! Back here! Focus. We were saying attention spans are getting shorter. We’ve all noticed. And yeah sure, using video in your content plan can help you combat the gold-fish age of attention spans. That’s why it’s important to track (and take action on!)
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Optimization] 6 Clear Signs You’re Ready for a Video Marketing Platform
Blog Video Optimization This is a great idea because the demand for video isn’t showing any signs of slowing down. Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. You need to evaluate video’s impact on sales. But you can, and results really matter.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 4, 2011
[Optimization] Search Engine Optimization is NOT B2B Demand Generation
Recently I spoke with a business owner who had hired a search engine optimization firm. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads.
CEEKUE | MONDAY, OCTOBER 11, 2010
[Optimization] Google Search Optimization Starter Guide
To understand Search Engine Optimization you need to be an expert There are [.]. There are a few problems with Google Search. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are many more websites that try to be on page one above the fold than there is space.
BIZNOLOGY | THURSDAY, MARCH 21, 2013
[Optimization] Steps to Take After Receiving a Link Warning from Google
Organic Search Google PageRank Search engine optimizationImage via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
LEAD VIEWS | TUESDAY, APRIL 17, 2012
[Optimization] 5 Important Skills for B2B Marketing in a Digital World
Search Engine Optimization. B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g.,
NUSPARK | SUNDAY, AUGUST 15, 2010
[Optimization] Optimizing Google AdWords & Pay-Per-Click, Part 2
Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts.
WEBBIQUITY | SUNDAY, FEBRUARY 7, 2010
[Optimization] Search Engine Marketing (SEM) Best Practices
Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget.
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Optimization] What It Takes to Optimize Your Brand’s Organic Search Visibility
What exactly does it take these days to optimize your brand for organic search? list of on-page SEO considerations is naturally going to begin with content optimization, which in and of itself isn’t all that hard. In a nutshell, content optimization is mostly about how you research, select, and ultimately place your keywords.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 31, 2014
[Optimization] Lead Generation: Does your teleprospecting deliver value to prospects?
Consequently, wouldn’t it make sense to test and optimize this process? Marketing Strategy: 3 steps to help optimize website user experience [More from the blogs]. B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Do you deliver value and mitigate anxiety? Results.
MODERN B2B MARKETING | TUESDAY, OCTOBER 1, 2013
[Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. In the US, almost $10.5 Quick.
THE ROI GUY | TUESDAY, JULY 5, 2011
[Optimization] Infographic: Content Marketing Optimization
Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence? Is it that today's buyer has changed: more empowered, skeptical and frugal than ever before?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 15, 2013
[Optimization] Why CMO’s Need To Be More Involved in Ecommerce
'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3
NUSPARK | FRIDAY, APRIL 13, 2012
[Optimization] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here are some tools that can help optimize your current pages for conversion. Here are links to some of these conversion firms and optimization tools. In the old days, we had a phone. And a fax machine. Then computers came.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 24, 2014
[Optimization] Email Marketing: Do you test your legacy marketing?
So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts. Chris’ experience with testing and optimization serves as an example of why A/B split testing is so powerful. “The only person who likes change is a baby with a wet diaper.”
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 5, 2013
[Optimization] How to Make the Zero Moment of Truth Work for You
'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. So optimizing company websites for mobile is a no-brainer.
HUBSPOT | TUESDAY, AUGUST 7, 2012
[Optimization] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
Creating slide decks is a regular practice for many marketers. And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Let's get started! 1) Treat Title Slides Like Video Thumbnails. 4) Remember SEO.
VIDYARD | THURSDAY, NOVEMBER 13, 2014
[Optimization] How to Use Data to Make Your Video Marketing More Strategic
Blog Video Optimization '86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The trouble is, simply collecting your video stats doesn’t translate directly to getting the most out of your marketing videos. Are you using it to guide future campaigns?
INDUSTRIAL MARKETING TODAY | WEDNESDAY, NOVEMBER 16, 2011
[Optimization] 10 New Google Algorithm Changes Announced
What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. It’s a fact of SEO life.
BIZNOLOGY | TUESDAY, JULY 3, 2012
[Optimization] The bloggers are the victims of bad blogger outreach
Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaI just wrote an article , Blogger outreach is earned media PR, isn’t it? “Why them and not me,” you ask.
SAZBEAN | THURSDAY, NOVEMBER 4, 2010
[Optimization] Social Media for Search Engine Optimization
If you mention the word “SEO to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Increase Incoming Links & Traffic. Thoughts?
BIZNOLOGY | FRIDAY, OCTOBER 4, 2013
[Optimization] Top 5 ways to optimize sales enablement efforts
Here are the top five ways to optimize your sales enablement efforts: 1. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
BIZNOLOGY | WEDNESDAY, JULY 6, 2011
[Optimization] All SEO Service Providers Are Not Created Equal
In order to be found on a search engine results page, your Web site needs to be optimized. Organic Search search engine optimization search engine optimization companies seo seo service providersImage via Wikipedia. by Nick Stamoulis. SEO is a long-term process that takes time.
BIZNOLOGY | TUESDAY, JANUARY 28, 2014
[Optimization] Google unmasks the anonymous with Google Authorship
Getting onto Google News was, maybe, as was optimizing for linking and interlinking, keyword linking, trend-surfing, and all the rest of it was, but in order to turn on a dime, the way the most recent changes to the Google algorithm demands, is almost impossible for such a huge, rudderless, aircraft-carrier-class, robot zombie vessel to accomplish.
INBOUND MARKETING AUTOMATION BLOG | TUESDAY, AUGUST 3, 2010
[Optimization] Inbound Marketing and Landing Page Optimization
Much has been written on the subject of Landing Page design, but this post is the most concise, informative and valuable one we've seen. Related posts: Introduction to Inbound Marketing Automation.
CLIENT BRIDGE | THURSDAY, MAY 27, 2010
[Optimization] Free Guide: Optimize Your Website
VIDYARD | TUESDAY, SEPTEMBER 16, 2014
[Optimization] Good idea? Adding Video to Your Email Campaigns
Blog Video Optimization 'Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of a sudden, you’ve made things more interesting and irresistible (and all it took was a play button). Sold on the value of video in email? The post Good idea?
CEEKUE | TUESDAY, OCTOBER 12, 2010
[Optimization] Google Search Optimization Starter Guide
If you have read some of my posts about Google Search, you know I am not a big fan. Because Google – and other search engines – have a couple of important disadvantages. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are literally thousands of sites [.].
PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
[Optimization] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.
SOCIAL MARKETING FORUM | THURSDAY, SEPTEMBER 13, 2012
[Optimization] Why PR Should Not Own SEO (Nor Social Media or Content Marketing)
Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Optimization] 3 OTHER Things Your SEO Team Should Be Doing
Conversion Optimization. B2B Online Marketing Blog Brand Management Search Engine Optimization 'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Brand Monitoring.
PWB MARKETING BLOG | WEDNESDAY, JUNE 8, 2011
[Optimization] How To Optimize Your White Papers For Google | PWB Marketing Blog
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Optimization] Lead Generation: It’s all about building relationships
'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Instead of just trying to optimize our marketing, we need to understand is how our customers are really thinking and feeling. Brian Carroll: Yeah, we are coming up on 10 years.
HUBSPOT | FRIDAY, DECEMBER 28, 2012
[Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. That’s a pretty good spot to be in, eh? The Long Term Impact of SEO on Lead Generation. What?).
WEBBIQUITY | MONDAY, SEPTEMBER 9, 2013
[Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. Image credit: Young Digital Lab. Experiment.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 4, 2014
[Optimization] 10 Things I’ve Learned About SEO in 2014
Here are a few resources on optimizing for mobile: Mobile Optimization – Moz. 10 Best Practices for Mobile Optimized Websites – SEJ. We must be optimizing for where our customers are, not just Google/Yahoo/Bing. B2B Online Marketing Blog Mobile Marketing Search Engine Optimization Social Media Strategies TEN YEARS!
LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
[Optimization] B2B Marketing Analytics
This is my take: Optimize marketing tactics. Optimize marketing budget. Optimize ROI. Tags: Marketing Analytics marketing marketing measurement marketing optimization siriusdecisions On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). Why Analytics? What I Want.
BIZNOLOGY | MONDAY, MAY 7, 2012
[Optimization] How to clean up a cluttered website? Content analytics is the answer
Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. The larger and more complex your environment, the harder it is to present an optimized site. Panda (Photo credit: Wikipedia).
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
[Optimization] Infusionsoft Helps Clients Map Their Marketing Strategy
So far, though, their focus has seemed more tactical (“how to run a Webinar”) than strategic (“optimize the customer lifecycle”). If process automation does become more important, it will further increase the pressure for process optimization as part of successful deployments. Okay, that was totally unfair. corporate? grande?)
FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
[Optimization] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
Brian Massey’s section of The Quintessential Marketing Automation Guidebook , Conversion Stack: Marketing Automation for Performance Marketers , introduced a hierarchical approach to developing an optimal marketing process. contacted Brian to ask him for a bit of elaboration about his Conversion Stack to help you evaluate your efforts.
KOMARKETING ASSOCIATES | TUESDAY, JULY 1, 2014
[Optimization] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
B2B Online Marketing Blog Search Engine Optimization 'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions. What About Advertorials?
BIZNOLOGY | FRIDAY, DECEMBER 19, 2014
[Optimization] Determining link quality within a link building campaign
Search Engine Optimization assesing link quality link building link quality 'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links. SEO value. Usefulness. Relevancy.
KOMARKETING ASSOCIATES | FRIDAY, JULY 20, 2012
[Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Check out the slides: Search Engine OptimizationPlugins: Yoast SEO. Search = Relationships. Analytics.
PWB MARKETING BLOG | FRIDAY, FEBRUARY 21, 2014
[Optimization] Optimize Your AdWords Campaigns
'I have been working with a client to optimize their AdWords campaigns. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The ideal doesn’t always happen though.
BIZNOLOGY | WEDNESDAY, APRIL 24, 2013
[Optimization] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. Optimize Text for Readers and Search. fully-optimized LinkedIn profile can be one of the best tools in an entrepreneur or professional’s web arsenal. 'Image via CrunchBase. new member joins every two seconds.
MEASURABLE MARKETING | WEDNESDAY, APRIL 6, 2011
[Optimization] 6 Optimization Tips to Improve Higher Ed Landing Pages
Landing pages are an important aspect of higher education institutions’ conversion tactics, but, if your landing pages aren’t converting your prospects to leads, then they’re most likely not optimized. So—how can you improve your conversion rates? Differentiate. Match your target. Be Credible.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 21, 2013
[Optimization] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization
PUZZLE MARKETER | WEDNESDAY, JANUARY 30, 2013
[Optimization] The Difference Between SEO & SEM
SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. First off, what do they stand for? So then what is SEM?
LEADSLOTH | MONDAY, JULY 12, 2010
[Optimization] Hubspot Review
Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies.
VOICE-BASED MARKETING | TUESDAY, JUNE 10, 2014
[Optimization] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
The key that marketers are searching for is a way to understand the best ways to optimize online marketing initiatives for not just clicks, but phone calls as well. Enter Optimizely and Ifbyphone: Fully Integrated. With the Ifbyphone and Optimizely integration, marketers have the power to not only measure success, but create more.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 28, 2012
[Optimization] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no. Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012. Marketing Research Chart: What are the most prevalent website optimization priorities? Prepare an RFP. Bribe.
BIZNOLOGY | THURSDAY, APRIL 5, 2012
[Optimization] The Rise of Content Strategy–What to do about Google killing SEO
Over-optimization penalty. Google has long been rumored as penalizing so-called over-optimized pages. How do we know when to do less optimization? How do SEOs traditionally optimize pages? Organic Search Content strategy Google Matt Cutts Search engine optimization Web search engineHow is Google killing SEO?
VIDYARD | WEDNESDAY, MARCH 12, 2014
[Optimization] How ClearFit Combines Video and Marketo for More Clicks and Customers
Blog Video Optimization 'Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. In short, you’ll know who’s engaging, when, and how interested they are. So who’s doing this now?
NUSPARK | SUNDAY, JULY 25, 2010
[Optimization] Optimizing the eMarketing Leads-to-Sales Process
The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 15, 2013
[Optimization] 5 Ways CMOs Can Master Their Online Customer Experience
'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet. Lower costs? Free shipping? Sustainable materials?
MANHATTAN MARKETING MAVEN | TUESDAY, SEPTEMBER 11, 2012
[Optimization] 10 E-Mail Optimization Tactics
The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year. Your list is your WMD.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 11, 2013
[Optimization] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
While your mobile site must be optimized for the mobile user, it should still have a similar feel to your desktop experience. Mobile B2B mobile mobile marketing mobile optimization one touch CTAs screen size It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1.
BIZNOLOGY | MONDAY, JANUARY 27, 2014
[Optimization] 11 reasons SEO is a science; 14 reasons it’s an art
That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 'Photo credit: Wikipedia. Is SEO a science or an art? You do. Or the other way around?
BIZNOLOGY | FRIDAY, SEPTEMBER 14, 2012
[Optimization] Select the Right Keywords for SEO Success
Organic Search Google Keyword keyword research Search engine optimizationPhoto credit: Rubber Dragon. An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Google offers a great keyword tool that is free to use.
B2B LEAD BLOG | TUESDAY, SEPTEMBER 25, 2012
[Optimization] My Leads Went Where??! – Lead Generation Horror Story #1
B2B Lead Generation Database Marketing inbound leads landing page optimizationIn the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? Are my links broken? Email response down? new vendor? Relief!
BIZNOLOGY | MONDAY, DECEMBER 31, 2012
[Optimization] 5 Critical Roles that Need SEO Skills
In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. Photo credit: Wikipedia. Product Owners.
DIGITAL B2B MARKETING | THURSDAY, MAY 8, 2014
[Optimization] A Simple Trick To Improve Your LinkedIn Campaign Performance
Media Social Media advertising LinkedIn Optimization social advertising sponsored updates 'If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. Not to mention the targeting data (but we’ll come back to that). But many B2B marketers also find LinkedIn campaigns to be challenging.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 28, 2012
[Optimization] 4 Ways Your Website Can Replace Focus Groups
Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search WebsitesWebsites, however, can now provide this level of data in real time. They’re leveraging social media and loyalty data.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Optimization] Optimizing Your Workspace for Employee Productivity [Infographic]
'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of factors that go into the ability to get things done amidst distractions galore. Luckily, there are things you can do to help! Open or Closed? Organizing for Productivity. The Bottom Line. Productivity Daily
KOMARKETING ASSOCIATES | MONDAY, APRIL 28, 2014
[Optimization] 3 SEO Opportunities to Look For In a Competitive Link Analysis
You might notice that a main search competitor has almost no backlinks, yet has a firm grip on the number one search result for a specific keyword, in which case on-page factors will be the most important to optimize. Search Engine Marketing Blog Search Engine Optimization Resource Listings. Forum Discussions. Industry Publications.
FATHOM | TUESDAY, MAY 6, 2014
[Optimization] Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation
Conversion Rate Optimization is a process of increasing the percentage of users to convert when on a website, landing page or email. The post Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation appeared first on Fathom. 'What is CRO? MAXIMIZE Return-on-investment (ROI). CRO Is More than Just Testing Color.
BIZNOLOGY | MONDAY, NOVEMBER 19, 2012
[Optimization] 10 SEO measurements every marketer should know
For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. Search Marketing Search engine optimization Search Engines search marketing Web search engine WebsitePhoto credit: Danard Vincente. The reasons why are simple. Source: SEOBook ). M Invest) / ( $0.5
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 23, 2013
[Optimization] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
Lead Generation customer purchase cycle landing page optimization lead generation online testing prospects 'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects?
WEBBIQUITY | TUESDAY, DECEMBER 28, 2010
[Optimization] Three Overlooked Ways to Improve SEO Results
On-page optimization (content, headings, meta tags). But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Most still focus on the same basic areas: • Keyword research. Digg this!
INDUSTRIAL MARKETING TODAY | SUNDAY, NOVEMBER 28, 2010
[Optimization] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
HUBSPOT | MONDAY, MARCH 10, 2014
[Optimization] Don't Let Uninspired Compromise Ruin Your Homepage
website optimization 'Quick: What are the first- and second-most important jobs of your company''s homepage? If you have a clear answer to that question, congratulations. You’re in elite company, and chances are the most important page on your site -- your homepage -- is working well. Why Focus on the ''Job'' of Your Homepage? job #2.
VIDYARD | MONDAY, AUGUST 11, 2014
[Optimization] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
Google’s ability to think like a person to deliver relevant results is impressive, and it’s helpful to your content marketing strategy, insofar as your videos, if you can learn not just how Google thinks and what it recognizes, but also how your content can be optimized to stand out. Understanding User Intent. Voice Technology.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
[Optimization] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
Their descendants are now modules within integrated Portrait suite, including Portrait Explorer (visualization), Miner (predictive modeling), Uplift (model-based treatment selection), Foundation (data access and integration), Dialogue (multi-step outbound campaigns), and Interaction Optimizer (real-time decisions). billion since 2000.
FEARLESS COMPETITOR | MONDAY, JULY 22, 2013
[Optimization] The Need for Speed: Why You Need Speed for Google and your Customers
Self Education blogging content marketing Digital Marketing management-best-practices Search Engine Optimization SEO SEO Results 'This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. This blog is powered by WPEngine. Your blog should be too!
KOMARKETING ASSOCIATES | FRIDAY, MAY 11, 2012
[Optimization] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Learn from them. Absolutely.
KOMARKETING ASSOCIATES | SATURDAY, NOVEMBER 23, 2013
[Optimization] What B2B Marketers Need to Know About Schema.org & Micro Data
The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers. B2B marketers might not think the local business markup is relevant but optimizing dealer and distributor information can be of significant value. But B2B marketers cannot ignore the potential impact.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[Optimization] 5 Fresh B2B Marketing Stats & What They Mean to You
B2B Online Marketing Blog Content Marketing Demand Generation Marketing Measurement Search Engine Optimization 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).
WINDMILL NETWORKING | MONDAY, JUNE 30, 2014
[Optimization] Optimize Twitter to Maximize Real Estate Results
Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business. 'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. Social Media for Real Estate
B2B LEAD GENERATION BLOG | MONDAY, JULY 22, 2013
[Optimization] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
Marketing Strategy b2b digital marketing b2b summit digital marketing Email marketing website optimization 'Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 21, 2012
[Optimization] What is SEO? 10 Free SEO Videos for Beginners
What Is Search Engine Optimization / SEO. Key Takeaways from Video: An Explanation of Search Engine Optimization. Key Takeaways from Video: How Search Engine Optimization Works. How Does Search Engine Optimization Work? Search Engine Optimization SEO Tutorial. The Benefits of Search Engine Optimization.
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 9, 2011
[Optimization] Twitter SEO? Think Twylah.
In his words: Do a google search for “Influence Measure Optimization. SEO (Search Engine Optimization) TwitterEvery person or business has probably had that “Aha! moment when they see their tweet show up in a Google Alert. Yes, there is. It’s called Twylah. There is no doubt that this can be done. shortener.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 1, 2014
[Optimization] What to Know: SMX West 2014 Takeaways
Events Search Engine Marketing Blog Search Engine Optimization 'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 13, 2014
[Optimization] 20 Tools We are Thankful for as B2B Online Marketers
Why We Are Thankful: The reports that RescueTime generates can be valuable to our team when determining where we could better optimize our time and gives a clear understanding of where the majority of time (and with what projects) is being spent. Enjoy! Evernote. What Is It?: Google Docs. What Is It?: Gmail Labels. What Is It?: Basecamp.
BIZNOLOGY | WEDNESDAY, JULY 18, 2012
[Optimization] 15 experts define Agile Marketing
suggested that adopting agile marketing management practices might be the single most important factor in building a successful, ongoing conversion optimization program. Internet Marketing Business Internet marketing Marketing and Advertising Search engine optimization SEOPhoto credit: Daniel Feren?ak. – Gerry Murray, ICD.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
[Optimization] Can Lead Generation Become More than “Frosting and Cherries?”
Lead Generation Marketing Strategy Marketing Technology Sales Enablement Sales Optimization Kenyon BluntKenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. His view is that the current state of lead generation is dead. The Demise of Lead Generation. Tweet This!
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 2, 2014
[Optimization] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
Search Engine Marketing Blog Search Engine Optimization 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. Event/Trade Show Review. Don’t miss out!
MODERN B2B MARKETING | TUESDAY, JANUARY 31, 2012
[Optimization] PPC Optimization: Conversion is Only Half the Battle
Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. PPC Optimization: Conversion is Only Half the Battle was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The value of a lead is relative. Spend.
BIZNOLOGY | TUESDAY, NOVEMBER 18, 2014
[Optimization] Search Engine Marketing is Legion
'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget.
B2B MARKETING TRACTION | FRIDAY, APRIL 4, 2014
[Optimization] Where in the Product Lifecycle is SEO?
In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. But today the SEO industry is in decline.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 15, 2011
[Optimization] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
Optimize your URL with things a search engine likes, such as dashes rather than underscores and include keywords whenever possible. Optimizing landing pages doesn’t have to be complicated. Six Ways to Optimize Your Landing Pages For Improved Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
AVITAGE | WEDNESDAY, OCTOBER 30, 2013
[Optimization] Before Your Next Content Project
Content Publishing content operations content production content project optimize content 'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.
NUSPARK | SATURDAY, AUGUST 7, 2010
[Optimization] The importance of optimizing eMarketing; An Interview with a COO
The utmost importance of optimizing the entire “visitor-to-lead-to-sale cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales. Related posts. No related posts.
PR MEETS MARKETING | MONDAY, APRIL 30, 2012
[Optimization] 5 Must Top Skills for Today’s Marketing Professional
Search Engine Optimization: I believe it was Jeramiah Owyang who said that search is your new website. If your website is not optimized to place highly on key search terms related to your business, then you are missing opportunities with your business. This requires understanding where the conversations are happening.