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  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Optimization] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage? How to Optimize Each Page. About Page. An email?
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Optimization] 3 Steps to Optimize Your Email for Mobile
    The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world.  I’ve read recently that 50% or more of emails are now opened on a mobile or tablet device. Optimize what is shown in the mobile inbox.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 20, 2012
    [Optimization] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Their descendants are now modules within integrated Portrait suite, including Portrait Explorer (visualization), Miner (predictive modeling), Uplift (model-based treatment selection), Foundation (data access and integration), Dialogue (multi-step outbound campaigns), and Interaction Optimizer (real-time decisions). billion since 2000.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Optimization] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 1, 2013
    [Optimization] 100 Free Search Engine Optimization Tools for Your Biz
    We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). Grab our free Beginner’s Guide to Search Engine Optimization for more helpful SEO info and sink your teeth into this tasty infographic. Got any tools to add to their hyper-extensive list?
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Optimization] 10 E-Mail Optimization Tactics
    The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year.  Your list is your WMD.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [Optimization] Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
    How much information are you asking for before you've earned their trust? I’ve invited Dr. Flint McGlaughlin, Director of MECLABS Group (parent company of MarketingExperiments , InTouch and MarketingSherpa ), to show us how to optimize our web forms to increase conversion of that traffic. Have you thought about your web forms?
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Optimization] A Simple Approach to Prioritizing Your Mobile Optimization Efforts
    Optimize and whatnot. I get it. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This post isn't going to give you an exhaustive list of everything you need to do to be completely mobile optimized.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Optimization] How to Optimize Your URLs for Search [Quick Tip]
    One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time. If this was an [Infographic] or a [SlideShare], however, I''d keep it in.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Optimization] How to Get More Leads by Optimizing Your Website Images
    But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren''t so obvious. How can you optimize your image''s file size? Here are my settings: Alternate Methods of Optimizing Image Size. Image Optimizer - another free online image optimizer.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Optimization] 2011 Lead Management Optimization Study
    – 2011 Lead Management Optimization Study. B2B Demand Generation | CSO Insights new study on Lead Management is released. CSO Insights has just released their new study. To give you a small taste, here are some findings: Sales is generating more than half of their own leads Jim Dickie, CSO Insights. ouch!). What do you think?
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] What Is Conversion Rate Optimization? [FAQs]
    CRO, aka conversion rate optimization, is the process of creating an experience for your website visitors that''ll convert them into customers. Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Optimization] How to Optimize a PDF for Search
    The next time you're ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers. Steps to Optimize a PDF for Search. 1.) Optimize your content as you would any other content for your site. Find popular pages on your site.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Optimization] Optimize Twitter to Maximize Real Estate Results
    Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business. Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. Social Media for Real Estate
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Optimization] Are You Optimizing Your Landing Pages?
    Marketing Tips Marketing Tools Traditional Marketing gated landing pages ioninteractive.com landing pages optimizing content marketing ungated landing pages Hopefully we all are using landing pages to both identify and segment new business leads. They bring home the fact that there is a fair exchange for content. See which one generates more.
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 8, 2011
    [Optimization] How To Optimize Your White Papers For Google | PWB Marketing Blog
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] Optimize Your Blog for Mobile Devices
    Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds. Let’s look … Continue Reading Optimize Your Blog for Mobile Devices by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Optimization] A Marketer's Guide to Optimizing Images for Google Search
    It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? Better: alt="puppy".
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Optimization] 3 Hidden Optimization Tips in Google Analytics
    Below are three advanced tips that will help you unearth hidden optimization opportunities with Google Analytics. Optimization #1 – Increase Conversions from Organic Search You’re well-versed in the importance of content to organic search. – 3 Hidden Optimization Tips in Google Analytics by Aviva Jorstad. News & Note
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Optimization] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Optimization] How to Optimize Your Emails for Mobile: A Beginner's Guide
    This rise in mobile has left many brands and businesses wondering if they need to hop on the mobile train -- and if they decide to do it, what they actually need to do to be "mobile optimized." As a result, it’s important to optimize your emails to be viewed without images. What Does Mobile Mean for Me?
  • SYNECORE  |  MONDAY, MAY 4, 2015
    [Optimization] 3 Ways To Optimize Your CTAs for Better Conversions
    Optimizing your CTAs has a big impact on whether or not your blog generates that vital next step of commitment to your business-- the conversion. Optimizing CTAs is a tried and tested way of increasing conversions. To generate leads conversions with blogging , publishing posts is only half the battle. Strategic Placement. Contrast.
  • VIDYARD  |  THURSDAY, APRIL 24, 2014
    [Optimization] How to Optimize Your Videos for Mobile Devices
    You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. There are many tactics at your disposal when optimizing your videos for various device screen sizes and in this post I’ll outline how you can enhance your video viewing experience, no matter what device your audience uses.
  • BUNGALO  |  THURSDAY, JULY 22, 2010
    [Optimization] How to Optimize Your Site for Search
    Here it is: How to Optimize Your Site for Search. There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve. This is a really good newsletter. It’s where I found the article.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Optimization] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Before we get into how to optimize your emails for different email clients, let's take a quick look at the most popular email clients. How to Optimize Your Emails for Different Email Clients. Next up: Actually optimizing your emails. Below are some tips for optimizing your emails for different clients. Yahoo! The result?
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Optimization] Get Found: 3 Tips to Optimize Your Blog for SEO
    Optimize your blog for SEO. Known as SEO, search engine optimization is the Holy Grail of getting found and getting known. SEO Tip # 2: Optimize Images for More Effective Searching. But without optimizing for search engines, it’s a slim chance your content will be found. Sixty percent. Yes, with a “b”.). Blogging.org).
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Optimization] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. The post Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing appeared first on. Demand Generation Podcasts
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Optimization] How to Find the Best Keywords for Optimizing Your Website Content
    Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 1) Google Auto-Populate. It is located under “Search Engine Optimization” → “Queries.” On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Optimization] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Thus, while you want to optimize your site, landing pages, emails, etc. For example, since over half of all emails are opened on mobile , ensure your emails are mobile optimized. You’ve weathered Mobileggedon. Congrats! You’ve survived this skirmish. but it's not going to be the last. It’s a signal of a much larger shift that’s afoot.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Optimization] B2B Marketers Are Hungry For More Optimized Marketing Technology
    Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 72% of surveyed marketers use marketing automation, but 3 out of 4 marketers are interested in adding new marketing technology to increase optimization. .
  • NUSPARK  |  SUNDAY, AUGUST 15, 2010
    [Optimization] Optimizing Google AdWords & Pay-Per-Click, Part 2
    Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Optimization] 3 Blog Optimization Experiments You Might Want to Embrace
    Early results are good, and now it''s time to work on incremental changes to improve traffic and stickiness. I’m trying three new blog optimization experiments. It allows you to do A/B tests to optimize the CTR on your related posts feature. What new blog optimization tools or techniques are you using? Blogging
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Optimization] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    Before you do that you’re going to want to optimize it for SEO. In this post we are going to look at tips you can use to optimize your blog post. What are some steps you take to optimize your content for SEO? So you wrote new content for your website and now you’re ready to get it posted. Title Tag. Meta Description.  .
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Optimization] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings. No matter.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Optimization] Create a Social Media Optimized Email Signature
    Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. Now you have a social media optimized signature that your customers/prospects will be amazed by and ask you how you did that. Email isn't dead. Not anymore!). What is WiseStamp? Install WiseStamp for Gmail. 2.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2011
    [Optimization] Optimize Your Web Site Search
    My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.”  Image by music2work2 via Flickr. ”  I talked for 30 minutes about how to help searchers find what they want on your Web site.  Did a frustrated searcher just ask again why your site search engine stinks?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Optimization] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    We''ll show you step-by-step instructions for how to manually optimize images for social posting on the top three social networks for sharing content: Facebook, LinkedIn, and Twitter. Optimizing the Image Size. Optimizing the Image Size. Optimize the Image Size. We''ve all been there before. Or worse, none at all.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Optimization] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Optimize for Search Before Launching. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized. A successful website redesign isn’t just about design. It’s not difficult to understand, but takes a lot of effort to deliver.
  • CEEKUE  |  MONDAY, OCTOBER 11, 2010
    [Optimization] Google Search Optimization Starter Guide
    To understand Search Engine Optimization you need to be an expert There are [.]. There are a few problems with Google Search. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are many more websites that try to be on page one above the fold than there is space.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Optimization] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. 3. In the US, almost $10.5 Quick.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Optimization] 3 Ways to Optimize Your Marketing
    They did 3 basic things to optimize their marketing. So whether it is web analytics, call analytics, lead scoring, lead quality, lead source, lead management, conversion rate optimization, or some other metric, you can start measuring it right now. 2. We have clients in a variety of industries. This is not unlike most small businesses.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Optimization] Why You Should Question Conversion Rate Optimization Best Practices
    I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization. True Tale of Two Conversion Optimizers.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 18, 2014
    [Optimization] Five Ways Hotels and Restaurants Can Optimize Social Media
    Five Ways Hotels and Restaurants Can Optimize Social Media by Debbie Miller - Maximize Social Business. Social media has transformed the traditional notions behind marketing and sales across all industries. Nowhere has this been more dramatic than in the service-driven hospitality sector. … Continue Reading.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 26, 2013
    [Optimization] How to Optimize Marketing Forms for Lead Capture
    great trick is to use our forms headline to offer something of value like a free video report or newsletter related to our industry and optimized to set up the next phase of our sales funnel. If our prospects have to think about how they are going to take us up on our valuable offers, we haven’t done our jobs as a marketers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Optimization] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Optimization] How to Optimize Your Social Content for the Facebook Mobile App
    Read on to get an idea of how you can better optimize your Facebook marketing for mobile! How to Optimize Organic Content for the Facebook Mobile App. How to Optimize Facebook Ads for Mobile Devices. More and more people each day are using their smart phones as a source of news and entertainment. The result? That was easy, eh?).
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, AUGUST 3, 2010
    [Optimization] Inbound Marketing and Landing Page Optimization
    Much has been written on the subject of Landing Page design, but this post is the most concise, informative and valuable one we've seen. Related posts: Introduction to Inbound Marketing Automation.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Optimization] SEO for Home Builders: How to Optimize Your New Home Communities
    Search engine optimization for any business can be tricky to implement correctly, let alone home builders. So, let''s talk about on-page search engine optimization for a minute. Critical On Page Search Engine Optimization Elements. On-page search engine optimization is the practice of "optimizing" each page on your website.
  • JUNTA 42  |  WEDNESDAY, MAY 9, 2012
    [Optimization] 10 Ways to Optimize Your Enewsletter Landing Page
    In one of our breakout sessions, Jeanne broke down 10 specific ways to optimize an enewsletter landing page. Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content. B2B enewsletter landing page OptimizeBring the signup above the fold.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Optimization] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic.
  • SAZBEAN  |  FRIDAY, DECEMBER 30, 2011
    [Optimization] The 5-Step Test to Determine Optimal Email Frequency
    – The 5-Step Test to Determine Optimal Email Frequency by Corey Eridon. You know there’s a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. How do you know what email sending frequency is the right frequency for your subscriber list?
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Optimization] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that her videos need to be tied to real marketing actions in order to be successful, so she always includes a compelling call to action and uses video optimizations for lead generation. Today we’ve launched the Tale of Two Marketers to explore the topic of video optimization. Her motto? Watch Their Story. And more!
  • CEEKUE  |  TUESDAY, OCTOBER 12, 2010
    [Optimization] Google Search Optimization Starter Guide
    If you have read some of my posts about Google Search, you know I am not a big fan. Because Google – and other search engines – have a couple of important disadvantages. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are literally thousands of sites [.].
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Optimization] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Duh, right?)
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 23, 2012
    [Optimization] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. Events Landing Page Optimization Search Engine Marketing BlogView more presentations from Derek Edmond. handful of examples of landing page successes, challenges, and opportunity.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Optimization] The Case for Higher-Ed Non-Branded Site Optimization
    On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms.  The post The Case for Higher-Ed Non-Branded Site Optimization appeared first on Fathom. This area of concern is often accompanied by the argument, “Students have a short list of universities that they’re selecting from.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 3, 2012
    [Optimization] Optimizing your Videos for Search Engines
    In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Optimization] How to Optimize Your Marketing Channels [Free Ebook]
    Or, in other words, we optimize. Need help optimizing your marketing channels? Check out this free ebook: How to Optimize Your Marketing Channels: Tips and Tricks for Taking Your Marketing to the Next Level. Click to Tweet : Learn how to optimize your marketing channels in this @HubSpot ebook! Landing pages. Email sends.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Optimization] Optimize Your Content for Inbound Marketing: Part 2
    Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Optimize for 8 Core Elements. Thankfully, no.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Optimization] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    The site has still opportunities to improve since not all of the sections are optimized to the mobile experience. The only downside I found was the main rotational banner and some site sections redirect visitors to pages not optimized for mobile, which in turn, abruptly disrupts the user experience. Caterpillar : Not a desktop replica.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Optimization] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. Well, there you go. Good point.
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [Optimization] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Successful B2B Marketing is Optimized For Users First
    Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Individual Human Emotions. Final Thoughts.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 10, 2012
    [Optimization] How to Optimize Your PDF for Search Engines
    Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.].
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 13, 2013
    [Optimization] Learn How to Optimize Local Search: Webinar
    You probably also know that local search is different from global across the board, in organic optimization, paid search and social media marketing efforts. If local traffic matters to you (and it does to most of us), you risk losing potential business if you don’t learn the newest ways to optimize for local search. All good.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Optimize the Sales Funnel with Lead Scoring
    This not only optimizes sales’ time and improves resource efficiency, it increases closing rates and revenue streams. The post Optimize the Sales Funnel with Lead Scoring appeared first on Marketing Action Blog - Act-On. Leads are not all created equally – some are likely to purchase much sooner than others. Or to become sales ready.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 21, 2011
    [Optimization] SEO FYI: Optimizing Images for Search
    Optimizing images for search can be tedious and some website managers don’t see the value and can’t be bothered with the extra effort. In B2B marketing, depending on the products or services you offer, it may be very valuable to consider optimizing images for search. Are you optimizing your images for search?
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Optimize Your Link Title: When you attach a link to your status update, Facebook, LinkedIn, and Google+ will also automatically pull in the link's page title. Best Practices for All Social Networks. Am I being engaging?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Optimization] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    Here’s what you need to know to optimize your blog posts for search. Optimize Blog Post Headlines and URL. Once you have your list of blog posts, you’ll want to make sure you’ve optimized the headlines. The URL serves as a nice backup for your headline in optimizing for keywords. Focus on Mobile Optimization.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Optimization] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. It may optimize response, particularly for recipients who have images turned off and/or use preview panes. Find a Winner. How much better?
  • B2B MARKETING MENTOR  |  FRIDAY, MARCH 21, 2014
    [Optimization] Images and Photos Most Important for Optimizing Social Media Content, Study Shows
    To better understand what tactics marketers use to optimize social media content, Software Advice  has partnered with  Adobe  to create the first-ever  Social Media Content Optimization Survey. Nurturing relationships, raising brand awareness and growing followers are top outcomes of optimizing social media content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Optimization] More Traffic? Or More Conversions? No Contest.
    Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Do you really know?
  • LEADSLOTH  |  TUESDAY, JULY 14, 2009
    [Optimization] SEO Optimization - 3 Steps to Success
    In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. Later on you can optimize for more generic terms. (2) Optimize Your Website. Keep Optimizing.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Optimization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. But just because something is challenging doesn''t mean it''s impossible. ET for this week''s #SciChat webinar and Twitter Chat. Howie
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Optimization] 4 Simple Steps to an Optimized Twitter Presence
    Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business? David Meerman Scott shares a set of elements you should optimize within your Twitter profile. Let’s look at the four major components of a Twitter profile for better optimization: 1. Your Tweets.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 6, 2015
    [Optimization] Make Your B2B Marketing Content Compelling and Optimized
    Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized. B2B Websites B2B Content Marketing
  • TRADESMEN INSIGHTS  |  MONDAY, JULY 2, 2012
    [Optimization] Ways to Optimize Your Blog for Professional Tradesmen
    It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Marketing Tips Social Marketing Traditional Marketing blogs for professional tradesmen heide cohen optimizing your blog professional tradesmenIt also helps search engines.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 6, 2012
    [Optimization] 5 Ways to Optimize Email for Mobile Devices
    From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short. Ways to Optimize Email for Mobile Devices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Optimization] How to Optimize Your LinkedIn Company Page in 15 Minutes
    To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes. 1. Now, in the same amount of time it would take to go on a coffee break, you have nicely optimized your LinkedIn company page. Pretty hot, right?
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Optimization] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. See thumbnail at right.) Improve the user experience by making the library easy to browse, search and navigate. 2.
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Optimization] The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]
    You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. SEO can be tricky. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day. and then completely irrelevant (or even detrimental) the next. Image credit: JD Hancock
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 12, 2012
    [Optimization] 3 Tips to Optimize Your B2B Social Media Marketing Mix
    What other attributes do you look at optimize your B2B social media marketing mix? Having spent a number of years marketing B2B products in the financial services space, the concept of marketing mix modeling has been beaten into me. If you are a marketer, you’re always testing, and testing yields insight into how the marketing mix performs.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Optimization] 37 Fantastic SEO Guides, Tips and Tactics
    Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. ” (You can’t be too rich or too thin, but apparently you can be too optimized.).
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Optimization] 7 Key Ways to Optimize Twitter for Search
    Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. Take a few minutes a day to optimize your tweets and help your business appear in search even more frequently. Ways to Search Engine Optimize Your Twitter Presence. 1.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Optimization] How to Optimize Your On-Site Content for Social Media
    Yesterday, Ifbyphone got out of the office and went to a roundtable (Social Media for Accelerated Customer and Business Development) where we learned, among many other things, some tips on optimizing your onsite content for social media sharing and engagement. The next step is optimizing it so that everyone sees how great it is! Share!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 19, 2013
    [Optimization] How To Optimize Contact Forms for Conversions
    Get quick tips on optimizing your marketing forms for lead capture. This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. Sales 2.0
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Optimization] Anyone with a New Idea is a Crank Until the Idea Succeeds
    I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Web Presence Optimization (WPO). Tracking over time and against competitors as well as managing and continually improving this for relevant, maximum exposure is optimization. Image credit: Ajax Union.
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Here’s a couple to consider (promise to explain easily!)  FYI:   Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Calls to this number will be rerouted to your business phone number.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 8, 2014
    [Optimization] 6 Optimization Strategies for Retargeting, Courtesy of Bizo
    Optimize Creative. Optimize optimize optimize! The post 6 Optimization Strategies for Retargeting, Courtesy of Bizo appeared first on Ifbyphone. There were presentations, panels, games, and more, and we stowed away more than a few tidbits for our own strategy here at Ifbyphone. Align Goals, Strategies, and Metrics.
  • NUSPARK  |  SATURDAY, AUGUST 7, 2010
    [Optimization] The importance of optimizing eMarketing; An Interview with a COO
    The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. Related posts. No related posts.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Use news releases for exposure, not backlinks.
  • SAZBEAN  |  FRIDAY, FEBRUARY 22, 2013
    [Optimization] 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
    AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans. Hence, marketers always have to optimize for humans. – 8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing by Andy Betts. News & Notes
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. An optimized press release gives you the upper hand in the search [.]. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Optimization] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. It's not optimized, that's what. Optimized Landing Page. URL Architecture - An optimized URL will help your landing page rank higher in search engines. Subpar Landing Page.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Optimization] Three Ways to Optimize Social Media for Hotels in 2015
    Three Ways to Optimize Social Media for Hotels in 2015 by Debbie Miller - Maximize Social Business. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Optimization] 7 Infographics That Make the Case for Mobile Email Optimization
    More and more marketers are jumping on the mobile-optimization bandwagon , but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results.
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