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  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Optimization] Why SEO is Really Dead This Time and What to Do About It.
    How can you optimize for multiple different search results when you don’t know what the individual people are looking at? Again, how can you optimize for individual search results pages when those results include each individual user’s Gmail accounts? Photo credit: Wikipedia. SEO is dead! SEO is dead! Google+. Eh… maybe.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Optimization] No, SEO still isn’t dead
    Monthly Newsletter Organic Search Google Search engine optimization Search Engines Searching social media Web search enginePhoto credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. SEO is not dead. Not Google.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Optimization] 24 reasons SEO and social media are inextricably linked
    Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Search Marketing Social Media Marketing barnraisers Facebook Google Rob Petersen Search engine optimization SEO social media social media marketing YouTube 22% say social media.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 14, 2013
    [Optimization] An Entire Organization Should be On Board with SEO
    Organic Search Business marketing Marketing and Advertising Search engine optimization seo services Web search enginePhoto credits: www.roadtrafficsigns.com. When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Optimization] Personalizing With Purpose
    Going for Cross Channel Optimization. CRM eCommerce Personalization cross channel optimization Customer Experience Customer Relationship Marketing ecommerce JetBluePosted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. billion.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 2, 2014
    [Optimization] Taking the Next Step – Optimizing Your Emails
    Now you’re ready to start optimizing your email campaigns. The post Taking the Next Step – Optimizing Your Emails appeared first on VR Marketing Blog. Email Marketing Small Business Marketing AB testing email marketing Optimizing Emails subject lines Timing But what comes next? “ 2. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 2, 2014
    [Optimization] Upworthy’s Top Takeaways For Creating Viral Content
    Optimize content for sites that are driving the most traffic. Upworthy has dedicated it’s resources almost completely to optimizing for Facebook, even at the expense of their website. Upworthy also notes that it is way easier to optimize the clickability then the shareability. 5. How have they risen so quickly? Write 25 titles.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Optimization] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer. Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention. 
  • INBLURBS  |  THURSDAY, MARCH 15, 2012
    [Optimization] An Easy Way to Reach One Fifth of the World with your Brand Message
    download here… Channel Optimization Get Found Online inbound marketing Lead Generation Online Reputation social media marketing Brand Message Facebook business lead generation lower cost per lead online lead generation social media marketing agencySimply become active in Facebook! Facebook CEO Mark Zuckerberg predicted there will be 1.43
  • INBLURBS  |  FRIDAY, JUNE 15, 2012
    [Optimization] How to Track and Follow Up on Social Brand Mentions
    Channel Optimization Real-Time Brand Massaging Real-Time Marketing and PR social media marketing brand story telling Social Brand Mentions Track Brand MentionsThe value o social media marketing has been discussed and questioned often in the past. This is mostly because to measure social media marketing results have been a though thing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Optimization] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Lead Generation customer purchase cycle landing page optimization lead generation online testing prospects Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 26, 2012
    [Optimization] The Death of SEO? The Evolution of Search Engine Marketing
    Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. Search Engine Marketing Blog Search Engine OptimizationThe Death of SEO. Probably.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Optimization] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    And finally, it is just as important to leverage tactics designed to optimize how your web pages literally appear in organic search, regardless of average position, as it is to improve ranking over time. B2B Online Marketing Blog Search Engine Optimization Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?
  • BIZNOLOGY  |  FRIDAY, JUNE 14, 2013
    [Optimization] Don’t Under-Optimize Your Website in SEO
    The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” Shying away from SEO entirely and “under-optimizing” your site can have the same effect as over-optimizing it: a loss of visibility in the search engines. Image via CrunchBase. Not at all.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 29, 2010
    [Optimization] thinkAnalytics Helps Marketers Optimize Customer Treatments
    Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. However, the system doesn’t provide sophisticated optimization tools, so it’s still up to marketers to manually discover the most effective rule sets. Too bad more people don't use it.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Optimization] Best SEO Guides, Tips and Resources of 2010
    That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How can PDF content be optimized for search? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. What common SEO mistakes are critical to avoid? SEO Basics.
  • CONVERSIONATION  |  FRIDAY, DECEMBER 16, 2011
    [Optimization] Conversion Optimization Starts in the SERPs – and it never ends
    After his keynote on content marketing at our first interactive marketing conference last Spring, Joost de Valk (@yoast) gave the attendees of the second edition in Antwerp this month a crash course in how conversion optimization starts in the search engine result pages (SERPs). We often forget it but the ways our businesses and brands [.].
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Optimization] How to Build Your Influencers in Social Media
    Influencer Marketing Social Media Marketing Ello Facebook Google linkedin Mike Moran Search engine optimization social media twitter A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Do you have a sex tape?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Optimization] 3 Top Takeaways from SMX West 2015
    In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization For years we’ve been telling clients not to focus on rankings. Content.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Optimization] Your Guide to the new world of Search Marketing Jerry Allocca on Marketing Made Simple TV
    Interviews & Guest Appearances Digital Marketing Find New Customers Google Jeff Ogden marketing campaigns Marketing Made Simple TV Search Engine Optimization SEO Join  Jerry Allocca  on Marketing Made Simple TV to learn about Digital Marketing and Search with an Internet Marketing Expert. In this show, you will learn: Jerry Allocca.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 12, 2012
    [Optimization] Don’t Forget These Important SEO Elements When Launching a New Site
    Organic Search Google Search engine optimization Uniform Resource Locator URL redirection Web crawler WebsiteTweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. Copy over the analytics code. using an analytics tool.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Optimization] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Internet Marketing Content marketing Digital marketing Internet video search optimized video video marketing viral videos visual search YouTubePhoto credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. What is it? Do it wrong quickly.
  • JUNTA 42  |  WEDNESDAY, APRIL 18, 2012
    [Optimization] Optimizing Social, Search and Content: A Q&A with Lee Odden
    Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing is must reading for any marketer (joining these content marketing must reads ). But adapting to change within the SEO world is no different than what’s been true in the 14 years I’ve been optimizing websites. Instagram.
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Optimization] Nine More Expert Guides to Local SEO
    But even if your business is b2b-oriented or global, optimizing for local search makes sense. Find the answers to those questions and more here in nine expert guides to local search optimization. Daniel Burstein reports on research revealing which tactics marketers view as most effective for local search optimization.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Optimization] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. So the big question for marketers is, what should we be measuring? Tweet This! Share this on Facebook.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Optimization] Red Flags of Deceitful Link Building Firms
    B2B Marketing Internet Marketing Organic Search Business Google Page One Power Search engine optimization Webmaster Photo credit: MyTudut. Business owners, and even webmasters, often do not know what goes into link building and are easy to take advantage of by those in the industry who give the rest of SEOs and link builders a bad name.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Optimization] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. What I’m talking about is making every single page a funnel within a website or mobile site optimized and personalized for the actual traffic you are driving to it.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms.
  • SOCIAL MARKETING FORUM  |  FRIDAY, AUGUST 17, 2012
    [Optimization] 18 Reasons Why People Leave your Website
    Removing hurdles to that quest is one of the goals of conversion optimization. Take away frustrations and optimize the user experience. [.]. Conversion optimization Infographics Tips Usability infographic KISSmetricsAttention and interest are scarce on the Web.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Optimization] Landing Page Fundamentals, Part 3: Landing Page Optimization
    We’ll now conclude this three-part series by showing you how to test and optimize your landing pages. Testing and optimizing your landing page should be a regular part of your campaign process. Remember, creating, testing and then optimizing your landing page should be an ongoing process. Wrong. How to Test. Testing Tool. Forms.
  • WEBBIQUITY  |  TUESDAY, MARCH 17, 2015
    [Optimization] 2015 SEO Checklist [Infographic]
    Search Engine Optimization (SEO) 2015 SEO ranking factors gaming search algorithms infographics As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute.
  • WEBBIQUITY  |  MONDAY, JULY 29, 2013
    [Optimization] How to Measure Content Marketing Success
    In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics —not just “are we making progress?” What are your takeaways?
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Optimization] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Search Engine Optimization (SEO) Aaron Wall Adam Whittles best keyword research guides best SEO tools Dave Davies Derek Edmond Duncan Parry Google Farmer Jim Boykin Mark Gottlieb Panda Penguin Rand Fishkin Ron Jones Sig Ueland Ted IvesWhat are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Optimization] 8 (Free) Google Resources B2B Marketers Need To Know
    B2B Online Marketing Blog Search Engine Optimization Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2011
    [Optimization] How to set up your Google+ Brand Page right
    Internet Marketing Public Relations Search Marketing Social Media Marketing Abraham Harrison Brand Facebook Google photograph Search engine optimization Searching Social network Web pageImage via CrunchBase. So, in this post, we’ll work on setting up your brand page right away in the right way. It might get confusing–it is for me.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Optimization] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no. Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012. Marketing Research Chart: What are the most prevalent website optimization priorities? Prepare an RFP. Bribe.
  • PUZZLE MARKETER  |  TUESDAY, MARCH 26, 2013
    [Optimization] 5 Ways to Improve your SEO Today
    Yes, I’m talking about SEO , or search engine optimization. My point being, you should attempt to optimize your website for keywords that actually get searched. After you’ve signed up and verified your website on Google Webmaster Tools, you should navigate to “Optimization” > “Sitemaps” and click “Add/Test Sitemap.”
  • BIZNOLOGY  |  WEDNESDAY, JULY 18, 2012
    [Optimization] 15 experts define Agile Marketing
    suggested that adopting agile marketing management practices might be the single most important factor in building a successful, ongoing conversion optimization program. Internet Marketing Business Internet marketing Marketing and Advertising Search engine optimization SEOPhoto credit: Daniel Feren?ak. – Gerry Murray, ICD.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Optimization] Link Building Basics: Outreach
    Search Engine Optimization link building link building basics Outreach Search engine optimization Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Optimization] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! 6th Share interesting and helpful content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Optimization] Using Big Data To Target The Right Consumers With The Right Offers
    It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. Is it 100 percent consistent, optimized and personalized? Behavioral Targeting Big Data Customer Experience eCommerce Personalization optimization Website Should every visitor to your website be treated the same?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Optimization] It’s Time For CMOs To Tap Into The Power Of Personalization
    Posted in eCommerce Optimization Personalization. So doesn’t it make sense to test and optimize your website to reach the  right  audience at the  right  time with the  right  content? If you think investing the time, resources and dollars into testing and optimizing your site for smartphones and tablets isn’t that urgent, think again.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 14, 2012
    [Optimization] How to Use Google+ for Business
    Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact. Thanks to all of our sponsors: Internet Marketing Search Marketing Social Media Marketing Webinars Abraham Harrison Google Search engine optimization SEO social media social media marketingImage via Wikipedia.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Optimization] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Search Engine Optimization (SEO) Barry Feldman Ben Goodsell Brian Lang Chris Silver Smith Dan Shure Jeremy Walker Joe Cox keyword research local SEO Pam Dyer As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks.
  • MARKETING ACTION  |  FRIDAY, MARCH 6, 2015
    [Optimization] Mobile Search Engine Optimization Best Practices
    Mobile Optimization Best Practices. Let’s take a look at some optimization strategies for mobile search. Each desktop URL has an equivalent, different, URL serving mobile-optimized content. This first step in optimization, however, is ensuring indexation happens appropriately. What does this mean for you?
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Optimization] 29 Guides to Beautiful and Effective Website Design
    How can sites be best designed to optimize search visibility ? Offer an optimal mobile experience? While web designers aren’t necessarily (and shouldn’t have to be) SEO experts, the design of a site should never hinder optimization efforts. Conversion Rate Optimization Guides. Website Design Guides. ”).
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Optimization] How to Build the Ultimate Online Newsroom
    Online newsrooms are a dramatic improvement, but even today many are sub-optimized; it’s not at all uncommon to see websites where the “news room&# or “media page&# is little more than a list of press release links, with perhaps a PDF of some media coverage and some sketchy management bios.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Optimization] Determining link quality within a link building campaign
    Search Engine Optimization assesing link quality link building link quality Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links. SEO value. Usefulness. Relevancy.
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Optimization] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Be sure to share the results so everyone can continue to optimize across campaigns and channels. Download the eBook today and find out how to optimize the results of every campaign. The post A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions appeared first on Marketing Action Blog - Act-On.
  • VIDYARD  |  FRIDAY, MARCH 6, 2015
    [Optimization] Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers
    Here’s how to convert using video and landing page optimization: 1. Put these top ten tips into action when considering landing page optimization, and you’ll experience the impact video can have on your conversion numbers. The post Top 10 Ways to Optimize Your Landing Page With Video to Convert More Customers appeared first on Vidyard.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Optimization] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    B2B Online Marketing Blog Search Engine Optimization Social Media Strategies Google local search social media However, Google+ has utilized a clean, modern interface and many unique features (such as photo storage/editing and integration with other Google apps) to make it a useful social network that is getting used by more and more people.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Optimization] Taking Your Team to the SEO Super Bowl
    Ensure that all content going up has optimized URLs, proper title tags, and meta descriptions, and that you’re including calls to action on your pages. Search Engine Marketing Blog Search Engine OptimizationWhile it all comes down to one game, considerable effort goes into getting there. The same thing applies to SEO. Pre-Season.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Optimization] 5 Steps to Delivering High-Performance Email Campaigns.
    Campaign Management Marketing Creative Personalized Communication Barb Cote Email Marketing OptimizationBarb Coté. I was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. Thanks Rich! Check links.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Optimization] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Image and video optimization. 21 B2B Marketing Initiatives Enhanced by Search Engine Optimization. Search Engine Marketing Blog Search Engine Optimization
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Optimization] Six Expert Guides to Dealing with Keyword (not provided)
    Even Rand Fishkin, while not quit declaring the death of search engine optimization, called keyword (not provided) the first existential threat to SEO. Google’s move did not, of course, “kill” SEO, but it did force marketers to adopt a broader framework to optimize overall web presence. Image credit: DealerFire.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Optimization] It’s a Small (Online) World After All
    Public Relations Reputation Management Social Media Marketing Facebook Google linkedin Search engine optimization twitterImage via CrunchBase. First, a little recap about what I do for a living. work for Page One Power who is a link building exclusive company.
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Optimization] How to court Google with chivalry and courtly love
    Google is optimized for the real-time-web, something they call real-time-search. Online reputation is a marathon and not a sprint. Google Demands Courtly Love. If you decide to take control of your brand and think you can do it in a weekend, don’t. Google requires courtship and courtly behavior. Yes, that bad! In three days. Never.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 25, 2013
    [Optimization] Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns
    My point is that elaborate, branching flows are too complex for most marketers to build and maintain, and – because reality is infinitely messier than even the most sophisticated flow chart – will often give customers a sub-optimal treatment. It’s probably just as well that no vendor has ever built a system based on my design.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Optimization] DMFB Preview: Building Your Online Brand Through Customers
    Brand Management Search Engine Marketing Blog Search Engine Optimization We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Influence on Brands.
  • LEAD VIEWS  |  TUESDAY, MARCH 29, 2011
    [Optimization] Research Proves – Google’s Farmer Update Good For B2B Websites
    Skeptics can always say that it could be because of the search engine optimization efforts of these companies, but then all in the SEO business know that such significant jumps in keyword rankings don’t happen in a matter of days. Our detailed report on the Impact of Google Algorithm change on B2B Companies can be viewed on our site.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 8, 2010
    [Optimization] The Two Second Rule
    Conversion optimization Usability and design Clickdensity conversion Dave Chaffey eyetracking landing pages Smart Insights Digital Marketing usability web designHow long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all".
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Optimization] How to Prepare for Google’s New ‘Author Rank’
    But the idea of ranking Internet authors actually goes back much further, according to Mark Traphagen, director of digital outreach at search optimization firm Virante. “All we know is that Google has these patents. They’re formally known as agent rank patents. It’s not really a Google term,” says Traphagen. All rights reserved.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 10, 2012
    [Optimization] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
    B2B Search Engine Marketing Blog Search Engine Optimization Social Media StrategiesUnderstanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Here are seven SEO tools we recommend using for evaluating the competition. Screaming Frog. Open Site Explorer. Majestic SEO. Spyfu. RavenTools. FollowerWonk.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Optimization] 3 simple tips to build good local links
    Links from other websites are essential for search optimization and improving your website’s search visibility. Search Engine Optimization link building link building tips local link building Some tips for building worthwhile local links: Leverage local associations. Offer honest testimonials. Create local discounts. Conclusion.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 3, 2015
    [Optimization] 7 Techniques to Stay Optimistic During Your Sales Superbowl
    Doing so will cause you to think about the best parts of the week instead of the worst parts, reinforcing optimism in sales into your daily routine. 7. Sales Motivation Optimism Handling Sales Objections B2B Sales Success This past weekend, a certain sports team challenged me to be optimistic. You guessed it: The Patriots. Who cares?!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 16, 2010
    [Optimization] How Banks Use Data Mining to Answer the Big Marketing Questions.
    Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketingBob McCarron. Right now, huge amounts of electronic data exist within banks and other financial institutions. The valuable bits of information are embedded in data repositories. risk analysis.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [Optimization] The Twofold Benefit of Optimizing Marketing Content
    Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important? of Tiecas, Inc.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2011
    [Optimization] Real-World Results from Web Presence Optimization
    My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy. But what do the real-world results look like? The company has integrated its SEO and online PR efforts for WPO. ” Turning customers into fans always helps with WPO.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Optimization] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. couple of weeks ago, we blogged about the web presence optimization (WPO) framework. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Today, web presence goes way beyond a company’s website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Optimization] 3 OTHER Things Your SEO Team Should Be Doing
    Conversion Optimization. B2B Online Marketing Blog Brand Management Search Engine Optimization With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Brand Monitoring.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Optimization] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Optimization] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    Internet Marketing Organic Search Paid Search Search Marketing paid search marketing search Search Engine Marketing Search engine optimization search marketing visual search Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year.
  • SAZBEAN  |  FRIDAY, JANUARY 10, 2014
    [Optimization] What You Need to Know for Your Search Engine Optimization in 2014
    Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… Google’s Algorithm Updates: What You Need to Know to Rank in 2014 from Vertical Measures The post What You Need to Know for Your Search Engine Optimization in 2014 appeared first on Sazbean.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Optimization] An Eight-Step Process for Creating Front-Page B2B Industry News
    Content Marketing Search Engine Marketing Blog Search Engine Optimization B2B Industry News content marketing As a journalism major in college, I often found myself thinking about the dreaded question: “What do you want to do with your journalism degree when you graduate?” Or, as I interpreted it: “What do you want to be when you grow up?”
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Optimization] Increasing your content marketing reach
    Content Marketing Content marketing SEO seo optimization social media If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. Here are a few ideas for expanding your audience. Great Content – The Bedrock.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, DECEMBER 12, 2010
    [Optimization] SAL is the Glue that Binds Sales and Marketing in Lead Generation
    B2B Lead Generation Industrial Marketing Automation Industrial Marketing Strategies Search Engine Optimization (SEO) Inbound Marketing Industrial Marketing Marketing Qualified Leads MQL Sales Accepted Leads (SAL) Sales Qualified Leads (SQL A lead is a lead, right? Depends – are you in marketing or in sales? Defining qualified leads.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Optimization] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    Google’s ability to think like a person to deliver relevant results is impressive, and it’s helpful to your content marketing strategy, insofar as your videos, if you can learn not just how Google thinks and what it recognizes, but also how your content can be optimized to stand out. Understanding User Intent. Voice Technology.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [Optimization] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    This enables standard reports, including the campaign calendar itself, to show the incremental value provided by each campaign – the critical information needed for long-term optimization. campaign management software customer data platform customer management systems marketing automation marketing optimization optimove
  • ANNUITAS  |  THURSDAY, APRIL 24, 2014
    [Optimization] Account-Based Marketing … and Billy Beane … in San Francisco
    Blog account-based marketing Billy Beane Demand Generation Strategy Demandbase optimization I am certainly not alone in thinking that Moneyball was one of the best business books of the past decade. emailed the following to Ardath: “We need to take a similar approach to picking the companies we are going to pursue. What is worth more?
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Optimization] Owning Google Search is so easy–yet very very hard
    It’s the same thing with  search engine optimization (SEO)  and Google. . Search Marketing Social Media Marketing Google penguin Search engine optimization social media Spamdexing Turing test United States Yelp Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s Well, Yelp!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Optimization] Your Testing Program: Smart Ways to Get Your Team On Board
    Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. eCommerce Optimization Testing a/b testing Conversion Rate cross-functional teams ecommerce Multivariate Testing Website testing Really?”). What if that isn’t so?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [Optimization] Search Engine Marketing (SEM) Best Practices
    Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Optimization] Get Search Engine Optimized- Fast
    How do you know if your blog posts are optimized for search engines ? Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Hire an SEO person to do some optimization for your web content (expensive). Here’s how it works. Details?
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Optimization] Steps to Take After Receiving a Link Warning from Google
    Organic Search Google PageRank Search engine optimizationImage via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Optimization] What does Ricky Bobby know about SEO? 31 stats
    Search Engine Optimization (SEO)  is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 88% of search engine optimization marketers believe optimizing for mobile will be more important this year.
  • BIZNOLOGY  |  FRIDAY, JUNE 1, 2012
    [Optimization] Search marketers battle Panda, Penguin, and other Google animals
    But I know that some people are worried about skunk or seabass or walrus or whatever is coming next… Monthly Newsletter Organic Search Algorithm content Google Panda penguin search Search engine optimization WebsiteImage via CrunchBase. First, in early 2011, it was Panda. Not sure what the next algorithm will be named–skunk?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Optimization] Maximize your SEO benefit on Google+ in 8 simple steps
    And, it all depends on how many people read, click, share, +1, and comment — and the more the better, resulting in higher real time web search ranking results over in Google Search, optimizing your SEO. Image by entertailion via Flickr. These tips ares simple, but some are easy to overlook. Here’s my Google+ public profile.
  • E-LIGN  |  MONDAY, FEBRUARY 17, 2014
    [Optimization] 9 Steps to Digital Marketing Greatness [Infographic]
    Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. Feel free to use this infographic in your website, as long as you link back to. link].
  • FOLLOW THE LEAD  |  FRIDAY, JULY 30, 2010
    [Optimization] Web tracking tools turning into a ‘must-have’
    The “2010 Lead Generation Optimization Key Trends Analysis,” which was released earlier this month by  CSO Insights (hat tip to eMarketer ), said that 65% of companies were investing more in Web site design/content and 54% were ramping up investment in e-mail marketing. Click chart to enlarge. Subscribe to RSS.
  • FOLLOW THE LEAD  |  FRIDAY, JULY 30, 2010
    [Optimization] Web tracking tools turning into a ‘must-have’
    The “2010 Lead Generation Optimization Key Trends Analysis,” which was released earlier this month by  CSO Insights (hat tip to eMarketer ), said that 65% of companies were investing more in Web site design/content and 54% were ramping up investment in e-mail marketing. Click chart to enlarge. Subscribe to RSS.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 5, 2013
    [Optimization] How to Optimize Your B2B Landing Page
    Knowing the conversion rate of a landing page is the first step to optimizing that landing page. simple way is to use the title of the ebook or webinar, which should already be optimized for attracting the right visitors with the right promise. 6. And finally, to optimize your conversion rate, you have to have the right metrics.
  • PUZZLE MARKETER  |  TUESDAY, MAY 29, 2012
    [Optimization] Social Media Boosts Organic Search Results [Infographic]
    Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitter” with an experiment.
  • FOLLOW THE LEAD  |  TUESDAY, MAY 11, 2010
    [Optimization] Mixed bag on ability of comp plans to drive sales
    Nearly half of sales executives (44%) said their ability to implement compensation plans to drive selling behavior needs improvement, according to CSO Insights ‘ 2010 Sales Performance Optimization study. Tags: Sales & Marketing CSO Insights Jim Dickie CSO Insights' 2010 Sales Performance Optimization Subscribe to RSS. __.
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Optimization] Long-Form content and the art of persuasion
    Content Marketing Content marketing public relations Search engine optimization Thought leader Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. Be relevant by finding a news hook. Present the facts objectively. Make your case.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Optimization] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Optimization] 6 Facebook Page Business Advantages to support your social media marketing strategies
    Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook. Facebook.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Optimization] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Learn from them. Absolutely.
  • SAZBEAN  |  FRIDAY, JULY 23, 2010
    [Optimization] No Content = No Keywords
    If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. When to Worry About Content. Reason to Blog. Great Partner to Social Media.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Optimization] Tips for Next Gen Digital Marketing and PR Pros
    Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. Internet Marketing Public Relations Social Media Marketing Digital marketing Digital media Facebook marketing public relations Search engine optimization SEO social media Web search enginePhoto credit: Wikipedia.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Optimization] 5 warning signs that your website sucks
    While no one set of tips and tricks guarantees a perfect site designed to achieve an optimal balance among these disparate demands, a few best practices can ensure your site works well in most cases. Commerce Web Metrics Bounce rate content marketing strategy Google Google Analytics mobile websites organic search Search engine optimization
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