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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Optimization] How Many Fields Belong On Your Landing Pages? [Chart]
    In the delicate act of balancing information exchange, the most effective way to determine when your form is optimized is to test it like crazy. Demand Generation b2b marketing content strategy conversion rates landing page optimization landing pages lead generation lead managementOf course, not all forms serve the same purpose.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Optimization] The Simple Anatomy of a Conversion-Optimized Blog
    Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Is your blog optimized for lead gen? In what other ways can you create a conversion-optimized blog? A blog can provide a number of lasting benefits for your business. LEADS! That's right.
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Optimization] How To Optimize Your Press Release [Marketing Cast]
    View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? This is essential for search engine optimization. Have more questions about optimizing your press releases? What if you are looking for a happy balance between these two extremes?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [Optimization] Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
    ve invited Dr. Flint McGlaughlin, Director of MECLABS Group (parent company of MarketingExperiments , InTouch and MarketingSherpa ), to show us how to optimize our web forms to increase conversion of that traffic. optimizations and providing specific advice on improving your online. Have you thought about your web forms?
  • EMAGAZINE B2B BLOG  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. An optimized press release gives you the upper hand in the search [.]. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Optimization] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. The nuclear engineers spent the day calculating the volume of pie tins and optimizing heat convection in the baking ovens. Nor do they work for marketing optimization. But this picture isn’t just any power plant.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Optimization] Are Broken Links Ruining the SEO Authority of Your Site?
    Search Marketing Link rot Search engine optimizationPhoto credit: mag3737. When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site?
  • HUBSPOT  |  SATURDAY, MAY 24, 2014
    [Optimization] The Definition of Bounce Rate [In Under 100 Words]
    In general, high bounce rates indicate that there is an issue with your website pages -- perhaps poor content, long load times, poor mobile optimization, poor UX, or no visual appeal. website optimization
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Optimization] Why Google Doesn’t Like Your Flat Website
    Search Engine Optimization b2b content marketing SEO One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. Think again.
  • NUSPARK  |  SUNDAY, JANUARY 9, 2011
    [Optimization] 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?
    Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy. Conversion Tactics Marketing Strategy Tactical Services
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Optimization] The 7 Principles of Conversion Centered Design [SlideShare]
    'In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those -- and optimizing them through some A/B testing of form length, button copy, etc. -- isn''t enough? website optimization Principle #1: Attention Ratio.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Optimization] Top 5 ways to optimize sales enablement efforts
    Here are the top five ways to optimize your sales enablement efforts: 1. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Optimization] Additional On Site SEO Factors to Consider
    Search engine optimization is a complex process that is ongoing. SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Optimization] 3 Hidden Optimization Tips in Google Analytics
    Below are three advanced tips that will help you unearth hidden optimization opportunities with Google Analytics. Optimization #1 – Increase Conversions from Organic Search You’re well-versed in the importance of content to organic search. – 3 Hidden Optimization Tips in Google Analytics by Aviva Jorstad. News & Note
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
    ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Check out the slides: Search Engine OptimizationPlugins: Yoast SEO. Search = Relationships. Analytics.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Optimization] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    The key is to draft two versions of each email: one that renders well in HTML, and one that is optimized for plain text. When marketers fail to optimize their email for both versions, what happens is a broken design and an undecipherable, ineffective email. When you send an email , a lot goes on behind the scenes. HTML Version.
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Optimization] Steps to Take After Receiving a Link Warning from Google
    Organic Search Google PageRank Search engine optimizationImage via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Optimization] How to Optimize Your B2B Marketing and Sales with Online Video
    Search optimize your video with text summary. How to Optimize Your B2B Marketing and Sales with Online Video was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Online video is exploding.  Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Optimization] How ClearFit Combines Video and Marketo for More Clicks and Customers
    Blog Video Optimization 'Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. In short, you’ll know who’s engaging, when, and how interested they are. So who’s doing this now?
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Optimization] What B2B Marketers Need to Know About Schema.org & Micro Data
    The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers. B2B marketers might not think the local business markup is relevant but optimizing dealer and distributor information can be of significant value. But B2B marketers cannot ignore the potential impact.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Optimization] 3 OTHER Things Your SEO Team Should Be Doing
    Conversion Optimization. B2B Online Marketing Blog Brand Management Search Engine Optimization 'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Brand Monitoring.
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Optimization] Interesting Marketing Trends of Small Businesses [Infographic]
    Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteThey often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Postal Service.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, APRIL 3, 2012
    [Optimization] 8 Ways to Optimize Your Tweets
    To optimize your tweets, try these eight tactics, inspired by Heidi Cohen. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Be a source. Add new, useful information.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Optimization] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Search Engine Marketing Blog Search Engine Optimization 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. Event/Trade Show Review. Don’t miss out!
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 5, 2010
    [Optimization] Six Ways to Produce Online Video on a Budget
    Tags: Web Presence Optimization
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Optimization] The Final Destination for Social Media
    Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 7, 2014
    [Optimization] Lead Generation: The power of copy
    To learn more about some of the other small changes the team at Sophos shared at MarketingSherpa MarketingExperiments Optimization Summit 2013, checkout the free on-demand replay of “ How a Long-term Optimization Strategy Led to a 6,031% Increase in Leads ” to aid your lead generation efforts. 'Tweet Words matter. Words inspire.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. Image credit: Young Digital Lab. Experiment.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Optimization] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    6) A/B Test and Optimize Landing Pages and CTAs. What's more, there's no shortage of variables you can test and optimize. Over time, you'll be able to use these insights to develop best practices specific to your own business that can help you optimize your marketing efforts right off the bat! right? Absolutely! The solution?
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2011
    [Optimization] All SEO Service Providers Are Not Created Equal
    In order to be found on a search engine results page, your Web site needs to be optimized. Organic Search search engine optimization search engine optimization companies seo seo service providersImage via Wikipedia. by Nick Stamoulis. SEO is a long-term process that takes time.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Optimization] Search Engine Optimization is NOT B2B Demand Generation
    Recently I spoke with a business owner who had hired a search engine optimization firm. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Optimization] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [Optimization] Search Engine Marketing (SEM) Best Practices
    Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget.
  • CEEKUE  |  MONDAY, OCTOBER 11, 2010
    [Optimization] Google Search Optimization Starter Guide
    To understand Search Engine Optimization you need to be an expert There are [.]. There are a few problems with Google Search. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are many more websites that try to be on page one above the fold than there is space.
  • NUSPARK  |  SUNDAY, AUGUST 15, 2010
    [Optimization] Optimizing Google AdWords & Pay-Per-Click, Part 2
    Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Optimization] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Yet expectations from our executives were an uninterrupted flow of leads to our sales team via strategic marketing by optimizing our site and campaigns. also wanted to make sure my pages were optimized for the intended keywords. Now that we’ve got the site structure down, conversion paths optimized, relevant offers above the fold, etc.,
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 28, 2014
    [Optimization] 3 SEO Opportunities to Look For In a Competitive Link Analysis
    You might notice that a main search competitor has almost no backlinks, yet has a firm grip on the number one search result for a specific keyword, in which case on-page factors will be the most important to optimize. Search Engine Marketing Blog Search Engine Optimization Resource Listings. Forum Discussions. Industry Publications.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Optimization] Lead Generation: Does your teleprospecting deliver value to prospects?
    Consequently, wouldn’t it make sense to test and optimize this process? Marketing Strategy: 3 steps to help optimize website user experience [More from the blogs]. B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Do you deliver value and mitigate anxiety? Results.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • THE ROI GUY  |  TUESDAY, JULY 5, 2011
    [Optimization] Infographic: Content Marketing Optimization
    Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence? Is it that today's buyer has changed: more empowered, skeptical and frugal than ever before?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Optimization] Why CMO’s Need To Be More Involved in Ecommerce
    'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Optimization] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here are some tools that can help optimize your current pages for conversion. Here are links to some of these conversion firms and optimization tools. In the old days, we had a phone.  And a fax machine.   Then computers came. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Optimization] Email Marketing: Do you test your legacy marketing?
    So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts. Chris’ experience with testing and optimization serves as an example of why A/B split testing is so powerful. “The only person who likes change is a baby with a wet diaper.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] How to Make the Zero Moment of Truth Work for You
    'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. So optimizing company websites for mobile is a no-brainer.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Optimization] How to Optimize Your Blog for SEO: 5 Steps
    'Not convinced you need to optimize your blog for SEO? However, there are a few additional actions you can take to ensure your website is optimized for search engines and humans: Image credit: PushingSocial. If you’ve failed the speed test, optimize your blog by removing any extraneous widgets that could be slowing you down.
  • SAZBEAN  |  THURSDAY, NOVEMBER 4, 2010
    [Optimization] Social Media for Search Engine Optimization
    If you mention the word “SEO&# to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Increase Incoming Links & Traffic. Thoughts?
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Optimization] Google unmasks the anonymous with Google Authorship
    Getting onto Google News was, maybe, as was optimizing for linking and interlinking, keyword linking, trend-surfing, and all the rest of it was, but in order to turn on a dime, the way the most recent changes to the Google algorithm demands, is almost impossible for such a huge, rudderless, aircraft-carrier-class, robot zombie vessel to accomplish.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] What is SEO? 10 Free SEO Videos for Beginners
    What Is Search Engine Optimization / SEO. Key Takeaways from Video: An Explanation of Search Engine Optimization. Key Takeaways from Video: How Search Engine Optimization Works. How Does Search Engine Optimization Work? Search Engine Optimization SEO Tutorial. The Benefits of Search Engine Optimization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] 5 Ways CMOs Can Master Their Online Customer Experience
    'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet. Lower costs? Free shipping? Sustainable materials?
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, AUGUST 3, 2010
    [Optimization] Inbound Marketing and Landing Page Optimization
    Much has been written on the subject of Landing Page design, but this post is the most concise, informative and valuable one we've seen. Related posts: Introduction to Inbound Marketing Automation.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Optimization] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    While your mobile site must be optimized for the mobile user, it should still have a similar feel to your desktop experience. Mobile B2B mobile mobile marketing mobile optimization one touch CTAs screen size It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Optimization] 11 reasons SEO is a science; 14 reasons it’s an art
    That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 'Photo credit: Wikipedia. Is SEO a science or an art? You do. Or the other way around?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Optimization] 12 Simple Ways to Build Links Through Events
    Lead Generation Search Engine Marketing Blog Search Engine Optimization 'After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Registration. Probably not. Pitch to Speak. Offer to Help. Offer to help.
  • CLIENT BRIDGE  |  THURSDAY, MAY 27, 2010
    [Optimization] Free Guide: Optimize Your Website
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 13, 2012
    [Optimization] Why PR Should Not Own SEO (Nor Social Media or Content Marketing)
    Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Optimization] What to Know: SMX West 2014 Takeaways
    Events Search Engine Marketing Blog Search Engine Optimization 'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.
  • CEEKUE  |  TUESDAY, OCTOBER 12, 2010
    [Optimization] Google Search Optimization Starter Guide
    If you have read some of my posts about Google Search, you know I am not a big fan. Because Google – and other search engines – have a couple of important disadvantages. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are literally thousands of sites [.].
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Optimization] What is Video Seeding and Does Your Brand Need it?
    The company providing seeding services will contact appropriate media outlets and handle getting your content placed on their site along with optimizing your video on sharing sites such as YouTube. Blog Video Optimization video marketing strategy video optimization video seeding You need to start video seeding. Not bad right?
  • BLOG MY CALLS  |  FRIDAY, JULY 26, 2013
    [Optimization] 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking
    When optimizing AdWords campaigns you are relying on this data every single day. If your Conversion Tracking data were out of commission for a month you would most likely not be able to optimize your campaign. The CTAs above are not bad, but they’re not optimal either. You base your assumptions and decisions on this data.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Optimization] Infusionsoft Helps Clients Map Their Marketing Strategy
    So far, though, their focus has seemed more tactical (“how to run a Webinar”) than strategic (“optimize the customer lifecycle”). If process automation does become more important, it will further increase the pressure for process optimization as part of successful deployments. Okay, that was totally unfair. corporate? grande?)
  • FUNNEL FOCUS  |  MONDAY, SEPTEMBER 20, 2010
    [Optimization] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
    Brian Massey’s section of The Quintessential Marketing Automation Guidebook , Conversion Stack: Marketing Automation for Performance Marketers , introduced a hierarchical approach to developing an optimal marketing process. contacted Brian to ask him for a bit of elaboration about his Conversion Stack to help you evaluate your efforts.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Optimization] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Lead Generation customer purchase cycle landing page optimization lead generation online testing prospects 'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Optimization] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. Optimize Text for Readers and Search. fully-optimized LinkedIn profile can be one of the best tools in an entrepreneur or professional’s web arsenal. 'Image via CrunchBase. new member joins every two seconds.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 14, 2012
    [Optimization] Select the Right Keywords for SEO Success
    Organic Search Google Keyword keyword research Search engine optimizationPhoto credit: Rubber Dragon. An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Google offers a great keyword tool that is free to use.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Optimization] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    Optimizing video content has a profound impact on organic traffic, as videos are 50 times more likely to rank on the first page of search results. But even though image optimization has become less of a priority for many digital marketers, some valuable opportunities still exist. Video Content. Image Galleries. The result?
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Optimization] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    The key that marketers are searching for is a way to understand the best ways to optimize online marketing initiatives for not just clicks, but phone calls as well. Enter Optimizely and Ifbyphone: Fully Integrated. With the Ifbyphone and Optimizely integration, marketers have the power to not only measure success, but create more.
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Optimization] 6 Optimization Tips to Improve Higher Ed Landing Pages
    Landing pages are an important aspect of higher education institutions’ conversion tactics, but, if your landing pages aren’t converting your prospects to leads, then they’re most likely not optimized. So—how can you improve your conversion rates? Differentiate. Match your target. Be Credible.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Optimization] DMFB Preview: Building Your Online Brand Through Customers
    Brand Management Search Engine Marketing Blog Search Engine Optimization 'We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at the Digital Marketing for Business conference. Influence on Brands.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Optimization] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization 'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Final Thoughts.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Optimization] B2B Marketing Analytics
    This is my take: Optimize marketing tactics. Optimize marketing budget. Optimize ROI. Tags: Marketing Analytics marketing marketing measurement marketing optimization siriusdecisions On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). Why Analytics? What I Want.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 3, 2013
    [Optimization] Is Optimism the Reason Sales Reps Are Successful?
    For me, optimism is the un-coachable trait that has always gotten me through the ebbs and flows of selling. 'When I meet with the newest additions to the AG family, I always make a point to let them know that we''re not looking for a cookie-cutter employee. Everyone here has their own unique traits and a certain style that works for them.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] How to Build a Perfect B2B Product Page
    These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. In the case of HubSpot''s recent content optimization system (COS) launch, we wanted people to identify with an aspiration rather than a day-to-day problem. Here''s how to do it.
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 8, 2011
    [Optimization] How To Optimize Your White Papers For Google | PWB Marketing Blog
  • BIZNOLOGY  |  THURSDAY, APRIL 5, 2012
    [Optimization] The Rise of Content Strategy–What to do about Google killing SEO
    Over-optimization penalty. Google has long been rumored as penalizing so-called over-optimized pages. How do we know when to do less optimization? How do SEOs traditionally optimize pages? Organic Search Content strategy Google Matt Cutts Search engine optimization Web search engineHow is Google killing SEO?
  • AVITAGE  |  WEDNESDAY, OCTOBER 30, 2013
    [Optimization] Before Your Next Content Project
    Content Publishing content operations content production content project optimize content 'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 9, 2014
    [Optimization] Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
    Search Engine Marketing Blog Search Engine Optimization 'During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. ” Boost our SEO by linking out? Hopefully the piece also provides good exposure for participants.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Optimization] Three Overlooked Ways to Improve SEO Results
    On-page optimization (content, headings, meta tags). But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Most still focus on the same basic areas: • Keyword research. Digg this!
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Optimization] Optimize Twitter to Maximize Real Estate Results
    Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business. 'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. It can also play an essential role in helping customers find you online. Social Media for Real Estate
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%! Are you ready? Understanding User Context.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Optimization] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no. Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012. Marketing Research Chart: What are the most prevalent website optimization priorities? Prepare an RFP. Bribe.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Optimization] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Optimization] 3 Aspects to Consider for a Useful Guest Blogging Link
    This is no different in the world of online marketing and search engine optimization (SEO). Internet Marketing Anchor text Blog Google Search engine optimization 'Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. The Website Linking to You.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Optimization] PPC Optimization: Conversion is Only Half the Battle
    Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. PPC Optimization: Conversion is Only Half the Battle was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The value of a lead is relative. Spend.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Optimization] Hubspot Review
    Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies.
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [Optimization] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Optimization] 10 E-Mail Optimization Tactics
    The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year.  Your list is your WMD.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Optimization] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    Optimize your URL with things a search engine likes, such as dashes rather than underscores and include keywords whenever possible. Optimizing landing pages doesn’t have to be complicated.  Six Ways to Optimize Your Landing Pages For Improved Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Optimization] Don't Let Uninspired Compromise Ruin Your Homepage
    website optimization 'Quick: What are the first- and second-most important jobs of your company''s homepage? If you have a clear answer to that question, congratulations. You’re in elite company, and chances are the most important page on your site -- your homepage -- is working well. Why Focus on the ''Job'' of Your Homepage? job #2.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Optimization] 5 Critical Roles that Need SEO Skills
    In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. Photo credit: Wikipedia. Product Owners.
  • TRADESMEN INSIGHTS  |  MONDAY, JULY 2, 2012
    [Optimization] Ways to Optimize Your Blog for Professional Tradesmen
    It’s true optimization is usually associated with search, but you can insure that your content performs well on social media platforms. Marketing Tips Social Marketing Traditional Marketing blogs for professional tradesmen heide cohen optimizing your blog professional tradesmenIt also helps search engines.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Optimization] My Leads Went Where??! – Lead Generation Horror Story #1
    B2B Lead Generation Database Marketing inbound leads landing page optimizationIn the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? Are my links broken? Email response down? new vendor? Relief!
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [Optimization] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    Has your organization taken the next step to optimize your website for mobile? intermediate nonprofit website optimization 'The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. You do not want to ignore this channel of increasing traffic.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. First off, what do they stand for? So then what is SEM?
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Optimization] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Optimization] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search WebsitesWebsites, however, can now provide this level of data in real time. They’re leveraging social media and loyalty data.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] The Backbone of Link Building: Outreach Strategies
    Organic Search Google Outreach Search engine optimization 'Reach Out! Photo credit: ~diP). Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 10, 2010
    [Optimization] Optimism as a Sales Tool
    I felt a strong sense of optimism upon leaving this meeting and saw immediate results upon returning to our offices. I have long believed is that nothing extraordinary happens without optimismOptimism is contagious.  I believe it is my job as a CEO to create, maintain and spread optimism.
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