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  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Optimization] It’s Time For CMOs To Tap Into The Power Of Personalization
    Posted in eCommerce Optimization Personalization. So doesn’t it make sense to test and optimize your website to reach the  right  audience at the  right  time with the  right  content? If you think investing the time, resources and dollars into testing and optimizing your site for smartphones and tablets isn’t that urgent, think again.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Optimization] Lead Generation: Does your teleprospecting deliver value to prospects?
    Consequently, wouldn’t it make sense to test and optimize this process? Marketing Strategy: 3 steps to help optimize website user experience [More from the blogs]. B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Do you deliver value and mitigate anxiety? Results.
  • BIZNOLOGY  |  MONDAY, APRIL 6, 2015
    [Optimization] Link Building: past, present, and future
    Organic Search Search and Content Marketing Search Engine Optimization link building future link building past link building webinar Search engine optimization SEO The practice of building links is continuously evolving. Link Building Past. In the past, acquiring links for your website typically translated into manipulation.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Optimization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    But, unless you know how to use the optimal amount of liquid, time and pressure, you’re going create an inedible mess and will have wasted more time than you saved. You can’t simply add pressure and expect optimal results. Tweet It’s year-end. What’s awesome about actual pressure cookers is that you can get great results from them.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Optimization] Study: How Marketers Optimize Their Social Content
    But even as companies ramp up their social media efforts, they continue to struggle with how to best optimize social content to achieve desired business outcomes: 91 percent say they have difficulty deciding which specific tactics are most effective, according to the same report. Most Important Tactics for Optimizing Content on Social Media.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Optimization] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. 4. Optimize Text for Readers and Search. fully-optimized LinkedIn profile can be one of the best tools in an entrepreneur or professional’s web arsenal. Image via CrunchBase. Claim Your Custom URL. My URL is [link].
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Optimization] Determining link quality within a link building campaign
    Search Engine Optimization assesing link quality link building link quality Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links. SEO value. Usefulness. Relevancy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Optimization] Using Big Data To Target The Right Consumers With The Right Offers
    It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. Is it 100 percent consistent, optimized and personalized? Behavioral Targeting Big Data Customer Experience eCommerce Personalization optimization Website Should every visitor to your website be treated the same?
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Optimization] Two more Google Webmaster Tools tips and tricks
    The sort answer is simple: having a wicked quick, factual, easy to understand, mobile-optimized, machine-structured, beautiful site is probably the key as we move into Google’s future.  It used to be that all you needed to have your site perform was function; however, Google abhors both a vacuum and a high bounce rate. Pathetic! Events.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] How to Make the Zero Moment of Truth Work for You
    Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. So optimizing company websites for mobile is a no-brainer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Optimization] 3 OTHER Things Your SEO Team Should Be Doing
    Conversion Optimization. B2B Online Marketing Blog Brand Management Search Engine Optimization With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Brand Monitoring.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Optimization] Additional On Site SEO Factors to Consider
    Search engine optimization is a complex process that is ongoing. SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Optimization] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Learn from them. Absolutely.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Optimization] Search Engine Marketing is Legion
    I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Similar to the law of conservation of mass, enterprises have the law of conservation of budget.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Optimization] A Simple Guide to Optimizing Your Landing Pages [Infographic]
    That''s why it''s so critical to make sure your landing pages are properly optimized. So how do you actually optimize your page? Want to learn more about optimizing landing pages for lead generation? Check out our free ebook on landing page optimization. Which parts should you choose to change up to get the best results?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Optimization] 5 Fresh B2B Marketing Stats & What They Mean to You
    B2B Online Marketing Blog Content Marketing Demand Generation Marketing Measurement Search Engine Optimization One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).
  • B2B IDEAS @ WORK  |  MONDAY, SEPTEMBER 19, 2011
    [Optimization] Optimizing Online Copy: A Crash Course in Conversion Optimization
    By using Eisenberg’s tips, I believe you have a better chance of keeping potential buyers on your website, thus optimizing your ability to convert them into sales. • Aim for a fifth- to eighth-grade reading level, unless you have a particularly technical or intelligent target audience. • Try and not use the word “that.”
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Optimization] 15 Blog Optimization Stats You Need to Tweet. STAT
    You''ve got to optimize your posts for search engines. The result: some very telling statistics that can help answer the questions above and give you insights into how you should optimize your own blog. 15 Tweetable Blog Optimization Stats From TrackMaven. 1) Of the 1.2 You''ve got to create exceptional content. practice.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Optimization] A Content Optimization Program?
    We often get comments from customers that they don't want to just implement a value-based sales & marketing tool, but want more extensive advice on how our entire content for marketing and sales can be better optimized. More information about the assessment and sign-up can be found at: [link].
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Optimization] 15 Stats That Prove You Need Mobile Email Optimization
    The emails I''m deleting aren''t spammy, unpersonalized messages -- they''re just poorly optimized for mobile. Case #2: Businesses Aren''t Preparing for Mobile. 5) Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. Beat the competition with mobile optimized emails. billion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Optimization] Why CMO’s Need To Be More Involved in Ecommerce
    Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3
  • MARKETRI  |  WEDNESDAY, JUNE 27, 2012
    [Optimization] Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
    Search engine optimization can be confusing and, frankly, can seem like a bit of a black hole. I've done some research on the implementation of on-page optimization tactics , but the off-page SEO process is still a bit of a mystery to me. Search Engine Optimization SEOThis devalues the vote. Tier 2.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Optimization] Optimize Your AdWords Campaigns
    I have been working with a client to optimize their AdWords campaigns. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The ideal doesn’t always happen though.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 25, 2013
    [Optimization] SEO is Dead. Long Live SEO!
    Way back when we optimized for Inktomi and Overture? Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. Marketing Soapbox Search Engine Optimization optimization SEO social mediaRemember the days when SEO was king?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 12, 2014
    [Optimization] Good Idea? Making Informed Content Decisions with Video Data
    Blog Video Optimization Attention spans are getting … hey, you! Back here! Focus. We were saying attention spans are getting shorter. We’ve all noticed. And yeah sure, using video in your content plan can help you combat the gold-fish age of attention spans. That’s why it’s important to track (and take action on!)
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Optimization] Increasing your content marketing reach
    Content Marketing Content marketing SEO seo optimization social media If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. Here are a few ideas for expanding your audience. Great Content – The Bedrock.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Optimization] The Anatomy of an Optimized Blog Post [Infographic]
    So, what does an optimized blog post look like? The Anatomy of an Optimized Blog Post. 1) URL Optimized for Search. Want more info on URL optimization? Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. But don''t click "publish" just yet! 10) Comments Enabled.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Optimization] How to Optimize Your Website for Sales Prospects
    In this article we will discuss the 3 best usability practices to optimize sales sites. 1. Talk with your web developer and take advantage of fluid grids, flexible images and other components to optimize your site for any screen. An online presence is essential in today’s competitive sales environment. Clients hate to read. Stop it! 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Optimization] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    Organic Performance to Optimized Pages. Organic Performance to Optimized Pages. B2B Online Marketing Blog Search Engine Optimization The typical B2B organization has many unique web pages and content assets. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Optimization] How ClearFit Combines Video and Marketo for More Clicks and Customers
    Blog Video Optimization Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. In short, you’ll know who’s engaging, when, and how interested they are. So who’s doing this now?
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Optimization] 5 Critical Roles that Need SEO Skills
    In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. Photo credit: Wikipedia. Product Owners.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Optimization] Algorithm Updates: Common Questions & What You Should Know
    B2B Online Marketing Blog Search Engine Optimization When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. For this reason, I thought I’d address some basic questions that we often hear from partners, friends, and clients.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Optimization] 3 Cutting-Edge Examples of Website Personalization
    website optimization Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Tweet This Stat. Tweet This Stat. Tweet This Stat. It''s not pushing a sale.
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Optimization] What B2B Marketers Need to Know About Schema.org & Micro Data
    The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers. B2B marketers might not think the local business markup is relevant but optimizing dealer and distributor information can be of significant value. But B2B marketers cannot ignore the potential impact.
  • SYNECORE  |  THURSDAY, DECEMBER 20, 2012
    [Optimization] Why SEO Has Become TDO (Targeted Discovery Optimization)
    In such a fragmented needs discovery environment, brands and digital marketers must optimize for targeted discovery. In this increasingly complex and fragmented consumer needs discovery environment, the term SEO (search engine optimization) describes only one element of the mix. Move over SEO, we live in an age of TDO. WERE WE ARE NOW.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Optimization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Many firms struggle with the final step of optimizing their content marketing funnel. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] 5 Ways CMOs Can Master Their Online Customer Experience
    Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet. Lower costs? Free shipping? Sustainable materials?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Optimization] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. I don''t know about you, but I learn best by looking at examples. The result? Spoiler: It did.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 3, 2015
    [Optimization] 7 Techniques to Stay Optimistic During Your Sales Superbowl
    Doing so will cause you to think about the best parts of the week instead of the worst parts, reinforcing optimism in sales into your daily routine. 7. Sales Motivation Optimism Handling Sales Objections B2B Sales Success This past weekend, a certain sports team challenged me to be optimistic. You guessed it: The Patriots. Who cares?!
  • NUSPARK  |  THURSDAY, APRIL 26, 2012
    [Optimization] Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline
    Once the lead is into the nurture process, NuSpark implements and manages marketing automation, so that inbound marketing and demand generation campaigns can continually be optimized. Content drives leads into the funnel; content nurtures leads into sales opportunities. Why the alignment?  From there, the Marseli services take over. 
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Optimization] How Personalized Retargeting Can Optimize Your B2B Ads
    Here are five ways you can optimize your ad spend with personalized retargeting: 1) Get Company-Specific. With personalized retargeting, you can target, measure, and optimize your B2B ad spend, Want to learn more about optimizing your ad spend? Where is it working — and more importantly, where isn’t  it working?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [Optimization] Getting Started with Lead Scoring and How to Optimize Deployment
    Deployment Optimization : Pre-deployment optimization. Post-deployment optimization. Getting Started with Lead Scoring and How to Optimize Deployment was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Because there was a lot of ground to cover in the webinar, we had to cut out some slides.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Optimization] How to clean up a cluttered website? Content analytics is the answer
    Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. The larger and more complex your environment, the harder it is to present an optimized site. Panda (Photo credit: Wikipedia).
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Optimization] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. Easy—and interesting. This new paper will be delivered in January, and I know. B2B Sales
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Optimization] 10 Things I’ve Learned About SEO in 2014
    Here are a few resources on optimizing for mobile: Mobile Optimization – Moz. 10 Best Practices for Mobile Optimized Websites – SEJ. We must be optimizing for where our customers are, not just Google/Yahoo/Bing. B2B Online Marketing Blog Mobile Marketing Search Engine Optimization Social Media Strategies TEN YEARS!
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Optimization] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    While your mobile site must be optimized for the mobile user, it should still have a similar feel to your desktop experience. Mobile B2B mobile mobile marketing mobile optimization one touch CTAs screen size It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Optimization] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Local Optimization (Office / Dealer Locations). Shopping Campaign – Run through Google AdWords , shopping campaigns provide tools to group and bid on products found in the product feed as well as reporting and benchmarking tools to monitor and optimize performance. Optimize Images and Video. Trade Show Appointments.
  • NUSPARK  |  SATURDAY, JULY 31, 2010
    [Optimization] Optimizing Google AdWords- Part 1
    Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.].
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Optimization] How to Optimize Your LinkedIn Profile for Social Selling
    Salespeople: Optimize your LinkedIn profile for selling with the following eight tips. 1) Create a buyer-centric profile. Share knowledge that’s valuable to them and make it clear you can be a trusted, helpful resource. 2) Optimize the “top of the fold," aka your photo, headline, and summary. Not a big deal. Social Meda
  • LEADERSHIP  |  TUESDAY, NOVEMBER 5, 2013
    [Optimization] 5 Ways to Optimize B2B Social Media…And Get Results!
    In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Click here to see more ways to optimize LinkedIn. 2.
  • CLIENT BRIDGE  |  FRIDAY, MAY 3, 2013
    [Optimization] INFOGRAPHIC: Optimizing Email Marketing for Mobile
    With the swell in smartphone use and ownership, an automated email campaign that isn’t optimized for mobile could hamper any initiative. From GetResponse, here''s an infographic about how to optimize email campaigns for mobile devices. In the U.S., three of every four people use their smartphones for email. View Original Article
  • HUBSPOT  |  SUNDAY, DECEMBER 7, 2014
    [Optimization] How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is part activity, part reputation. If you''re writing insightful comments on your prospects'' blogs, responding to their tweets, and liking their shared content, you''ve got the activity bit down pat. Enjoy this post?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Optimization] 20 Tools We are Thankful for as B2B Online Marketers
    Why We Are Thankful:  The reports that RescueTime generates can be valuable to our team when determining where we could better optimize our time and gives a clear understanding of where the majority of time (and with what projects) is being spent. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?:  Gmail Labels. Google Keep. What Is It?: 
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Optimization] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. 1) High Quality Image. To make sure you''re optimizing the other pins on the board, all you have to do is follow all of the tips above for each pin. Photographs! Infographics!
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Optimization] 3 Social Media Functions SEO Tools Can Help With
    SEO (Search Engine Optimization This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Optimization] Are Broken Links Ruining the SEO Authority of Your Site?
    Search Marketing Link rot Search engine optimizationPhoto credit: mag3737. When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site?
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Optimization] Five Cultural Reasons Marketers Fail to Keep Up with Consumers
    There are several ‘types’ of reasons why marketers and executives are alienated from their customers and consumers – which we all are – in general and are not able to turn their organization into an optimization organization that is as by definition very close to its customers, ecosystem and the touchpoints within it. The shift is clear.
  • LEADSLOTH  |  TUESDAY, JULY 14, 2009
    [Optimization] SEO Optimization - 3 Steps to Success
    In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. Later on you can optimize for more generic terms. (2) Optimize Your Website. Keep Optimizing.
  • CLIENT BRIDGE  |  TUESDAY, JULY 12, 2011
    [Optimization] On-page Optimization
    Search engine optimization is far more complex than it was a decade ago. And on-page optimization forms an integral part of SEO. From BloggingPro, here are "Do's" and "Dont's" of on-page optimization. Using Images - Using images helps in optimization. Use a related image and include your keyword in the "alt" attribute.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Optimization] 10 SEO measurements every marketer should know
    For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. Search Marketing Search engine optimization Search Engines search marketing Web search engine WebsitePhoto credit: Danard Vincente. The reasons why are simple. Source: SEOBook ).
  • LOOPFUSE  |  THURSDAY, DECEMBER 2, 2010
    [Optimization] Sales & Marketing Best Practices: Search Engine Optimization (SEO)
    With the Loopfuse Exchange launched starting with Taking Your Website to the Next Level, we will now cover a very hot topic in marketing, Search Engine Optimization (SEO).  No doubt, SEO is on the mind of all marketers these days as they look for a cost-effective way to promote their website.  Search Engine Optimization: Best [.].
  • E-STORM  |  TUESDAY, AUGUST 9, 2011
    [Optimization] Landing Page Optimization – Increasing Your Conversion Rates
    No matter how well optimized your campaign’s structure is in AdWords or adCenter, if you are sending traffic to a page that doesn’t get users to complete a desired action, then it will greatly inhibit the success of your [.]. Paid Search adcenter Adwords increase conversion rates landing page optimization PPC SEM
  • SAZBEAN  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] How to Optimize Your Twitter Process
    But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. Twitter seems pretty self-explanatory. You have something to say, and you tweet it. Marketing Social Media Social Networks
  • DIGITAL VOICES  |  FRIDAY, JULY 6, 2012
    [Optimization] Search Engine Optimization for Video Content
    All of the textual content accompanying your video (titles, tags, descriptions, transcripts etc.) is really the only thing that spiders can understand and so they should be optimized for your desired keywords and phrases. More and more marketers are realizing the importance of including video content on their websites. External links.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Optimization] B2B Marketers Are Hungry For More Optimized Marketing Technology
    Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 72% of surveyed marketers use marketing automation, but 3 out of 4 marketers are interested in adding new marketing technology to increase optimization. .
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Optimization] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. The nuclear engineers spent the day calculating the volume of pie tins and optimizing heat convection in the baking ovens. Nor do they work for marketing optimization. But this picture isn’t just any power plant.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Optimization] What is Video Seeding and Does Your Brand Need it?
    The company providing seeding services will contact appropriate media outlets and handle getting your content placed on their site along with optimizing your video on sharing sites such as YouTube. Blog Video Optimization video marketing strategy video optimization video seeding You need to start video seeding. Not bad right?
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Optimization] Why Google Doesn’t Like Your Flat Website
    Search Engine Optimization b2b content marketing SEO One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. Think again.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Optimization] Create a Social Media Optimized Email Signature
    Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. Now you have a social media optimized signature that your customers/prospects will be amazed by and ask you how you did that. Email isn't dead. Not anymore!). What is WiseStamp? Install WiseStamp for Gmail. 2.
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Optimization] The Final Destination for Social Media
    Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
  • CMO ESSENTIALS  |  TUESDAY, MARCH 10, 2015
    [Optimization] 5 Ways to Optimize Email Marketing ROI
    Do not send an image-only email and optimize your images the best you can. The post 5 Ways to Optimize Email Marketing ROI appeared first on CMO Essentials. Email marketing is one of the most important vehicles for reaching new and existing customers. Prevent Spam Complaints. Focus On Formatting. should be avoided entirely.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Optimization] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Optimization] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search WebsitesWebsites, however, can now provide this level of data in real time. They’re leveraging social media and loyalty data.
  • SAZBEAN  |  THURSDAY, NOVEMBER 4, 2010
    [Optimization] Social Media for Search Engine Optimization
    If you mention the word “SEO&# to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Increase Incoming Links & Traffic. Thoughts?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 27, 2014
    [Optimization] 6 Stats B2B Marketers Must Pay Attention To in 2014
    Mobile Marketing Search Engine Marketing Blog Search Engine Optimization Social Media Strategies We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). 39% of marketers want to increase investments on curated content marketing. Think about it.
  • PR MEETS MARKETING  |  MONDAY, APRIL 30, 2012
    [Optimization] 5 Must Top Skills for Today’s Marketing Professional
    Search Engine Optimization: I believe it was Jeramiah Owyang who said that search is your new website. If your website is not optimized to place highly on key search terms related to your business, then you are missing opportunities with your business. This requires understanding where the conversations are happening.
  • HUBSPOT  |  SATURDAY, MAY 24, 2014
    [Optimization] The Definition of Bounce Rate [In Under 100 Words]
    In general, high bounce rates indicate that there is an issue with your website pages -- perhaps poor content, long load times, poor mobile optimization, poor UX, or no visual appeal. website optimization
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Optimization] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    The key that marketers are searching for is a way to understand the best ways to optimize online marketing initiatives for not just clicks, but phone calls as well. Enter Optimizely and Ifbyphone: Fully Integrated. With the Ifbyphone and Optimizely integration, marketers have the power to not only measure success, but create more.
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Optimization] How do you optimize paid media?
    How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase. Biddable media and story telling. Behavioral Mapping. Measurement.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2011
    [Optimization] Optimize Your Web Site Search
    My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.”  Image by music2work2 via Flickr. ”  I talked for 30 minutes about how to help searchers find what they want on your Web site.  Did a frustrated searcher just ask again why your site search engine stinks?
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Optimization] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    So as a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. So this post is going to tell you the best practices for optimizing your landing pages for mobile devices -- it'll be a handy checklist to ensure you don't miss out on that on-the-go audience of yours! Visionary, yes.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Optimization] A Handy Guide to Optimizing Your Social Media Channels
    This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements. Facebook. Twitter.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Optimization] What It Takes to Optimize Your Brand’s Organic Search Visibility
    What exactly does it take these days to optimize your brand for organic search? list of on-page SEO considerations is naturally going to begin with content optimization, which in and of itself isn’t all that hard. In a nutshell, content optimization is mostly about how you research, select, and ultimately place your keywords.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 19, 2013
    [Optimization] 8 Search Engine Optimization Tips Everyone Should Know
    Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. Let’s dive in, shall we? 1. Quality content is king !
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Optimization] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. For instance, you might house all of your recipes videos on one page that''s optimized to show up for a query like "dessert recipe videos." Oh right. Let''s dive in, shall we?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Optimization] SMX East 2014 Preview: Competitive Research for SEO
    Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). B2B Online Marketing Blog Search Engine Optimization In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” So how did they do it? Now that that’s out of the way…. Adwords.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Optimization] Get Found: 3 Tips to Optimize Your Blog for SEO
    Optimize your blog for SEO. Known as SEO, search engine optimization is the Holy Grail of getting found and getting known. SEO Tip # 2: Optimize Images for More Effective Searching. But without optimizing for search engines, it’s a slim chance your content will be found. Sixty percent. Yes, with a “b”.). Blogging.org).
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Optimization] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Marketing Strategy b2b digital marketing b2b summit digital marketing Email marketing website optimization Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Optimization] Building Your Strategic Lead Generation Portfolio
    Portfolio managers are constantly thinking about, and testing, the optimal investment strategy. Also, build an effective closed-looped feedback system to capture feedback from your sales force that can be converted to actionable ideas to optimize your channels. Optimize your current channels. hope you find it helpful.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Optimization] 11 reasons SEO is a science; 14 reasons it’s an art
    That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Photo credit: Wikipedia. Is SEO a science or an art? You do. Or the other way around?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Optimization] Can Lead Generation Become More than “Frosting and Cherries?”
    Lead Generation Marketing Strategy Marketing Technology Sales Enablement Sales Optimization Kenyon BluntKenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.”  Let me explain.  His view is that the current state of lead generation is dead.  The Demise of Lead Generation. Digg this!
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 5, 2010
    [Optimization] Six Ways to Produce Online Video on a Budget
    Tags: Web Presence Optimization
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [Optimization] The Need for Speed: Why You Need Speed for Google and your Customers
    Self Education blogging content marketing Digital Marketing management-best-practices Search Engine Optimization SEO SEO Results This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. This blog is powered by WPEngine. Your blog should be too!
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 1, 2013
    [Optimization] 100 Free Search Engine Optimization Tools for Your Biz
    We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). Grab our free Beginner’s Guide to Search Engine Optimization for more helpful SEO info and sink your teeth into this tasty infographic. Got any tools to add to their hyper-extensive list?
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Optimization] 6 Optimization Tips to Improve Higher Ed Landing Pages
    Landing pages are an important aspect of higher education institutions’ conversion tactics, but, if your landing pages aren’t converting your prospects to leads, then they’re most likely not optimized. So—how can you improve your conversion rates? Differentiate. Match your target. Be Credible.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Optimization] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. That data is a clear signal to continue using those sources in order to keep your referral traffic at optimal levels. The short answer? All of them!
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 23, 2012
    [Optimization] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. Events Landing Page Optimization Search Engine Marketing BlogView more presentations from Derek Edmond. handful of examples of landing page successes, challenges, and opportunity.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, APRIL 3, 2012
    [Optimization] 8 Ways to Optimize Your Tweets
    To optimize your tweets, try these eight tactics, inspired by Heidi Cohen. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Be a source. Add new, useful information.
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