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  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Optimization] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    The search engine continues to refine, reassess, and optimize the factors that should impact the results a user requests, and they recognize that offsite factors, beyond the traditional “inbound link” play a part in establishing relevance. B2B Online Marketing Blog Search Engine Optimization How so? What do you think?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Optimization] Your competitors are doing SEO
    Search Engine Marketing Search Engine Optimization Google Google Penguin internet John Mueller Matt Cutts PageRank San Diego Search engine optimization Search engine results page Sorrento Mesa Website So, too, is your corporate, resource, journalistic, or ecommerce website. Their competitors. It’s Google’s tell?
  • VIDYARD  |  TUESDAY, JANUARY 13, 2015
    [Optimization] How to A/B Test your Marketing Video
    Blog Video Optimization '“Let’s A/B test that.”. You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that. Yeah you do. Views? Or shares?
  • VIDYARD  |  FRIDAY, APRIL 4, 2014
    [Optimization] Drive Real Action With These 6 Killer CTAs
    Blog Video Optimization 'Once your video fades to black, there are two preferable outcomes (one more ideal than the other). You can either impress your audience, (“wow, that video was neat!”), ”), and then they go about their business; or you can inspire real action (i.e. “Yes I want to start a demo right now!”
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Optimization] Building Your Strategic Lead Generation Portfolio
    Portfolio managers are constantly thinking about, and testing, the optimal investment strategy. Also, build an effective closed-looped feedback system to capture feedback from your sales force that can be converted to actionable ideas to optimize your channels. Optimize your current channels. hope you find it helpful.
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 5, 2010
    [Optimization] Six Ways to Produce Online Video on a Budget
    Tags: Web Presence Optimization
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Optimization] Are Broken Links Ruining the SEO Authority of Your Site?
    Search Marketing Link rot Search engine optimizationPhoto credit: mag3737. When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site?
  • VIDYARD  |  MONDAY, FEBRUARY 9, 2015
    [Optimization] Why Your Video Viewers’ Short Attention Span Can Be a Good Thing
    Blog Video Optimization 'Ever tried to train an 8-week old puppy? It’s a good thing they’re so damn cute because it can feel impossible keeping their attention in between tail-chasing and peeing on the carpet. Well, your video viewers aren’t much different (but hopefully without the uncontrolled urination). seconds. That’s it. It’s true.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 23, 2012
    [Optimization] #SESNY & SEMNE Theater Presentation on Landing Page Optimization
    Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. Events Landing Page Optimization Search Engine Marketing BlogView more presentations from Derek Edmond. handful of examples of landing page successes, challenges, and opportunity.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 7, 2014
    [Optimization] Lead Generation: The power of copy
    To learn more about some of the other small changes the team at Sophos shared at MarketingSherpa MarketingExperiments Optimization Summit 2013, checkout the free on-demand replay of “ How a Long-term Optimization Strategy Led to a 6,031% Increase in Leads ” to aid your lead generation efforts. 'Tweet Words matter. Words inspire.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Optimization] Google is a lying liar that lies
    Google still indexes every page “separately”  – You need to make sure every single one of the pages on your site are optimized. What this means is that were Google to make obsolete any of its previous search engine optimization (SEO) strategies it would filter way more good content than bad. Do it! Do it! Do it!
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Optimization] Search Engine Optimization is NOT B2B Demand Generation
    Recently I spoke with a business owner who had hired a search engine optimization firm. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Optimization] 10 Deadly Reasons Most Websites Fail [SlideShare]
    It amazes me how many websites are still not optimized for mobile despite the growth trends in this area (here are 23 eye-opening mobile marketing stats you should know ). Mobile optimization is critical because it improves usability when browsing with a finger and not a mouse. advanced Design website optimization Cough. Yikes!
  • CEEKUE  |  MONDAY, OCTOBER 11, 2010
    [Optimization] Google Search Optimization Starter Guide
    To understand Search Engine Optimization you need to be an expert There are [.]. There are a few problems with Google Search. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are many more websites that try to be on page one above the fold than there is space.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Optimization] 7 Reasons Most Enterprise Websites Fall Short
    5) Not Mobile Optimized. website optimization 'What makes a website truly great? mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. Is it a beautiful, award-winning design? killer SEO strategy? Its interactive, cutting-edge user experience? Granted, no website is perfect.
  • NUSPARK  |  SUNDAY, AUGUST 15, 2010
    [Optimization] Optimizing Google AdWords & Pay-Per-Click, Part 2
    Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts.
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Optimization] The Final Destination for Social Media
    Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Optimization] Additional On Site SEO Factors to Consider
    Search engine optimization is a complex process that is ongoing. SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Optimization] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Smartphone Use Continues to Grow.
  • LEAD VIEWS  |  TUESDAY, APRIL 17, 2012
    [Optimization] 5 Important Skills for B2B Marketing in a Digital World
    Search Engine Optimization. B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g.,
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [Optimization] Search Engine Marketing (SEM) Best Practices
    Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Optimization] Taking Your Team to the SEO Super Bowl
    Ensure that all content going up has optimized URLs, proper title tags, and meta descriptions, and that you’re including calls to action on your pages. Search Engine Marketing Blog Search Engine OptimizationFrom training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills.
  • HUBSPOT  |  SATURDAY, MARCH 15, 2014
    [Optimization] The Definition of Smart Content [In Under 100 Words]
    website optimization 'Smart content , also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer. Smart content is designed to offer a more relevant and personalized experience to your website visitors -- one that static content can’t provide.
  • THE ROI GUY  |  TUESDAY, JULY 5, 2011
    [Optimization] Infographic: Content Marketing Optimization
    Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence? Is it that today's buyer has changed: more empowered, skeptical and frugal than ever before?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. In the US, almost $10.5 Quick.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Optimization] Lead Generation: Does your teleprospecting deliver value to prospects?
    Consequently, wouldn’t it make sense to test and optimize this process? Marketing Strategy: 3 steps to help optimize website user experience [More from the blogs]. B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Do you deliver value and mitigate anxiety? Results.
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Optimization] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    Blog Video Optimization 'Whether or not you currently use video marketing, you know it can produce incredible results for brands. Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. leaving YouTube to cruise around their branded content instead!).
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Optimization] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here are some tools that can help optimize your current pages for conversion. Here are links to some of these conversion firms and optimization tools. In the old days, we had a phone.  And a fax machine.   Then computers came. 
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Optimization] Steps to Take After Receiving a Link Warning from Google
    Organic Search Google PageRank Search engine optimizationImage via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • VIDYARD  |  TUESDAY, JULY 1, 2014
    [Optimization] How to end Your Video: Strong Call to Action Examples
    Blog Video Optimization 'As I mentioned in my last post on humanizing your explainer videos , one of the last (and most important) steps to include in any video is the call to action. This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer, if you will.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Optimization] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Image and video optimization. Key SEO Action Items for B2B Marketers Optimizing For Mobile. Search Engine Marketing Blog Search Engine Optimization
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Optimization] Why CMO’s Need To Be More Involved in Ecommerce
    'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3
  • SAZBEAN  |  THURSDAY, NOVEMBER 4, 2010
    [Optimization] Social Media for Search Engine Optimization
    If you mention the word “SEO&# to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Increase Incoming Links & Traffic. Thoughts?
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Optimization] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    Creating slide decks is a regular practice for many marketers. And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Let's get started! 1) Treat Title Slides Like Video Thumbnails. 4) Remember SEO.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] How to Make the Zero Moment of Truth Work for You
    'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. So optimizing company websites for mobile is a no-brainer.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Optimization] 3 Red flags to identify unsavory SEO agencies
    'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Search Engine Optimization SEO SEO Agency seo company Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. Fantastic guarantees. Underpriced services.
  • INBOUND MARKETING AUTOMATION BLOG  |  TUESDAY, AUGUST 3, 2010
    [Optimization] Inbound Marketing and Landing Page Optimization
    Much has been written on the subject of Landing Page design, but this post is the most concise, informative and valuable one we've seen. Related posts: Introduction to Inbound Marketing Automation.
  • CLIENT BRIDGE  |  THURSDAY, MAY 27, 2010
    [Optimization] Free Guide: Optimize Your Website
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Optimization] 10 New Google Algorithm Changes Announced
    What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus. This latest change means you need to pay more attention to the content on site pages and make sure it is optimized for search terms. It’s a fact of SEO life.
  • BIZNOLOGY  |  TUESDAY, JULY 3, 2012
    [Optimization] The bloggers are the victims of bad blogger outreach
    Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social mediaI just wrote an article , Blogger outreach is earned media PR, isn’t it? “Why them and not me,” you ask.
  • CEEKUE  |  TUESDAY, OCTOBER 12, 2010
    [Optimization] Google Search Optimization Starter Guide
    If you have read some of my posts about Google Search, you know I am not a big fan. Because Google – and other search engines – have a couple of important disadvantages. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are literally thousands of sites [.].
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Optimization] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Optimization] How To Blend B2B SEO Into On-Site Content Development
    Yes,  this type of page optimization mattered back then. How do you integrate SEO strategy with quality content optimization recommendations? well optimized resource center is one idea. How have your onsite optimization initiatives changed in recent years? B2B Online Marketing Blog Search Engine Optimization
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. First off, what do they stand for? So then what is SEM?
  • PWB MARKETING BLOG  |  WEDNESDAY, JUNE 8, 2011
    [Optimization] How To Optimize Your White Papers For Google | PWB Marketing Blog
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Optimization] Three reasons why the future of public relations is red hot
    Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? We have to optimize our investment in content and determine other likely channels where the content could be distributed. Maybe everything. How do we build those backlinks?
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    It’s especially important for B2B companies to optimize for site speed because each missed lead could mean thousands of dollars of missed revenue. Search Engine Marketing Blog Search Engine Optimization 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Optimization] Top 5 ways to optimize sales enablement efforts
    Here are the top five ways to optimize your sales enablement efforts: 1. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Optimization] Critical guidelines to help you determine your optimal online advertising partner
    Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex. Photo Credit: Javier Gutierrez Acedo via Compfight cc The post Critical guidelines to help you determine your optimal online advertising partner appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • SOCIAL MARKETING FORUM  |  THURSDAY, SEPTEMBER 13, 2012
    [Optimization] Why PR Should Not Own SEO (Nor Social Media or Content Marketing)
    Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Optimization] Lead Generation: It’s all about building relationships
    'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Instead of just trying to optimize our marketing, we need to understand is how our customers are really thinking and feeling. Brian Carroll: Yeah, we are coming up on 10 years.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. That’s a pretty good spot to be in, eh? The Long Term Impact of SEO on Lead Generation. What?).
  • FUNNEL FOCUS  |  MONDAY, SEPTEMBER 20, 2010
    [Optimization] Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process
    Brian Massey’s section of The Quintessential Marketing Automation Guidebook , Conversion Stack: Marketing Automation for Performance Marketers , introduced a hierarchical approach to developing an optimal marketing process. contacted Brian to ask him for a bit of elaboration about his Conversion Stack to help you evaluate your efforts.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2011
    [Optimization] All SEO Service Providers Are Not Created Equal
    In order to be found on a search engine results page, your Web site needs to be optimized. Organic Search search engine optimization search engine optimization companies seo seo service providersImage via Wikipedia. by Nick Stamoulis. SEO is a long-term process that takes time.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Optimization] 6 Clear Signs You’re Ready for a Video Marketing Platform
    Blog Video Optimization This is a great idea because the demand for video isn’t showing any signs of slowing down. Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. You need to evaluate video’s impact on sales. But you can, and results really matter.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 12, 2014
    [Optimization] Good Idea? Making Informed Content Decisions with Video Data
    Blog Video Optimization 'Attention spans are getting … hey, you! Back here! Focus. We were saying attention spans are getting shorter. We’ve all noticed. And yeah sure, using video in your content plan can help you combat the gold-fish age of attention spans. That’s why it’s important to track (and take action on!)
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 10, 2010
    [Optimization] B2B Marketing Analytics
    This is my take: Optimize marketing tactics. Optimize marketing budget. Optimize ROI. Tags: Marketing Analytics marketing marketing measurement marketing optimization siriusdecisions On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). Why Analytics? What I Want.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. Image credit: Young Digital Lab. Experiment.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Optimization] Infusionsoft Helps Clients Map Their Marketing Strategy
    So far, though, their focus has seemed more tactical (“how to run a Webinar”) than strategic (“optimize the customer lifecycle”). If process automation does become more important, it will further increase the pressure for process optimization as part of successful deployments. Okay, that was totally unfair. corporate? grande?)
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Optimization] 6 Optimization Tips to Improve Higher Ed Landing Pages
    Landing pages are an important aspect of higher education institutions’ conversion tactics, but, if your landing pages aren’t converting your prospects to leads, then they’re most likely not optimized. So—how can you improve your conversion rates? Differentiate. Match your target. Be Credible.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Optimization] How to clean up a cluttered website? Content analytics is the answer
    Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. The larger and more complex your environment, the harder it is to present an optimized site. Panda (Photo credit: Wikipedia).
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Optimization] 10 Things I’ve Learned About SEO in 2014
    Here are a few resources on optimizing for mobile: Mobile Optimization – Moz. 10 Best Practices for Mobile Optimized Websites – SEJ. We must be optimizing for where our customers are, not just Google/Yahoo/Bing. B2B Online Marketing Blog Mobile Marketing Search Engine Optimization Social Media Strategies TEN YEARS!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Optimization] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    Ask your peers for recommendations, fully optimize your text, and use LinkedIn to guide you to completion. Optimize Text for Readers and Search. fully-optimized LinkedIn profile can be one of the best tools in an entrepreneur or professional’s web arsenal. 'Image via CrunchBase. new member joins every two seconds.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Optimization] Hubspot Review
    Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Optimization] Ready to Promote Your Video? Sharing May Not Be Enough
    Blog Video Optimization 'Back in kindergarten we learned that if we want people to like us, we need to share. That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. So you do your research, and you learn that video is the best way to engage audiences. But then what?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Optimization] Determining link quality within a link building campaign
    Search Engine Optimization assesing link quality link building link quality 'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Building links you would be proud of means building quality links. SEO value. Usefulness. Relevancy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Optimization] Email Marketing: Do you test your legacy marketing?
    So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts. Chris’ experience with testing and optimization serves as an example of why A/B split testing is so powerful. “The only person who likes change is a baby with a wet diaper.”
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [Optimization] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Optimization] 10 E-Mail Optimization Tactics
    The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year.  Your list is your WMD.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Optimization] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no. Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012. Marketing Research Chart: What are the most prevalent website optimization priorities? Prepare an RFP. Bribe.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Optimization] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Blog Video Optimization First off – don’t stress, we’ve all done it. YouTube. Email campaigns.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Optimization] Where in the Product Lifecycle is SEO?
    In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO 'If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. But today the SEO industry is in decline.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Optimization] 3 OTHER Things Your SEO Team Should Be Doing
    Conversion Optimization. B2B Online Marketing Blog Brand Management Search Engine Optimization 'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Brand Monitoring.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Optimization] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    The key that marketers are searching for is a way to understand the best ways to optimize online marketing initiatives for not just clicks, but phone calls as well. Enter Optimizely and Ifbyphone: Fully Integrated. With the Ifbyphone and Optimizely integration, marketers have the power to not only measure success, but create more.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Optimization] Google unmasks the anonymous with Google Authorship
    Getting onto Google News was, maybe, as was optimizing for linking and interlinking, keyword linking, trend-surfing, and all the rest of it was, but in order to turn on a dime, the way the most recent changes to the Google algorithm demands, is almost impossible for such a huge, rudderless, aircraft-carrier-class, robot zombie vessel to accomplish.
  • BIZNOLOGY  |  THURSDAY, APRIL 5, 2012
    [Optimization] The Rise of Content Strategy–What to do about Google killing SEO
    Over-optimization penalty. Google has long been rumored as penalizing so-called over-optimized pages. How do we know when to do less optimization? How do SEOs traditionally optimize pages? Organic Search Content strategy Google Matt Cutts Search engine optimization Web search engineHow is Google killing SEO?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] 5 Ways CMOs Can Master Their Online Customer Experience
    'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet. Lower costs? Free shipping? Sustainable materials?
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Optimization] How to Use Data to Make Your Video Marketing More Strategic
    Blog Video Optimization '86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The trouble is, simply collecting your video stats doesn’t translate directly to getting the most out of your marketing videos. Are you using it to guide future campaigns?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Optimization] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    While your mobile site must be optimized for the mobile user, it should still have a similar feel to your desktop experience. Mobile B2B mobile mobile marketing mobile optimization one touch CTAs screen size It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”. Spend #1.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Optimization] A Simple Trick To Improve Your LinkedIn Campaign Performance
    Media Social Media advertising LinkedIn Optimization social advertising sponsored updates 'If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. Not to mention the targeting data (but we’ll come back to that). But many B2B marketers also find LinkedIn campaigns to be challenging.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Optimization] 11 reasons SEO is a science; 14 reasons it’s an art
    That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 'Photo credit: Wikipedia. Is SEO a science or an art? You do. Or the other way around?
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Optimization] My Leads Went Where??! – Lead Generation Horror Story #1
    B2B Lead Generation Database Marketing inbound leads landing page optimizationIn the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? Are my links broken? Email response down? new vendor? Relief!
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Optimization] 5 Critical Roles that Need SEO Skills
    In those cases, the SEO consultant just does after-the-fact optimization on a page, which typically conflicts with the way the page was originally developed. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. Photo credit: Wikipedia. Product Owners.
  • VIDYARD  |  TUESDAY, SEPTEMBER 16, 2014
    [Optimization] Good idea? Adding Video to Your Email Campaigns
    Blog Video Optimization 'Everyone is used to your standard email, but when you start including a featured video in an email campaign, you change the game. All of a sudden, you’ve made things more interesting and irresistible (and all it took was a play button). Sold on the value of video in email? The post Good idea?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Optimization] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
  • FATHOM  |  TUESDAY, MAY 6, 2014
    [Optimization] Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation
    Conversion Rate Optimization is a process of increasing the percentage of users to convert when on a website, landing page or email. The post Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation appeared first on Fathom. 'What is CRO? MAXIMIZE Return-on-investment (ROI). CRO Is More than Just Testing Color.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Optimization] 4 Ways Your Website Can Replace Focus Groups
    Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search WebsitesWebsites, however, can now provide this level of data in real time. They’re leveraging social media and loyalty data.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 20, 2012
    [Optimization] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Their descendants are now modules within integrated Portrait suite, including Portrait Explorer (visualization), Miner (predictive modeling), Uplift (model-based treatment selection), Foundation (data access and integration), Dialogue (multi-step outbound campaigns), and Interaction Optimizer (real-time decisions). billion since 2000.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Optimization] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 3, 2013
    [Optimization] Is Optimism the Reason Sales Reps Are Successful?
    For me, optimism is the un-coachable trait that has always gotten me through the ebbs and flows of selling. 'When I meet with the newest additions to the AG family, I always make a point to let them know that we''re not looking for a cookie-cutter employee. Everyone here has their own unique traits and a certain style that works for them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Optimization] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    B2B Online Marketing Blog Search Engine Optimization 'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions. What About Advertorials?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 14, 2012
    [Optimization] Select the Right Keywords for SEO Success
    Organic Search Google Keyword keyword research Search engine optimizationPhoto credit: Rubber Dragon. An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Google offers a great keyword tool that is free to use.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Optimization] Optimize Your AdWords Campaigns
    'I have been working with a client to optimize their AdWords campaigns. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. The ideal doesn’t always happen though.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 23, 2013
    [Optimization] Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
    Lead Generation customer purchase cycle landing page optimization lead generation online testing prospects 'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Optimization] 10 SEO measurements every marketer should know
    For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. Search Marketing Search engine optimization Search Engines search marketing Web search engine WebsitePhoto credit: Danard Vincente. The reasons why are simple. Source: SEOBook ). M Invest) / ( $0.5
  • FEARLESS COMPETITOR  |  MONDAY, JULY 22, 2013
    [Optimization] The Need for Speed: Why You Need Speed for Google and your Customers
    Self Education blogging content marketing Digital Marketing management-best-practices Search Engine Optimization SEO SEO Results 'This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. This blog is powered by WPEngine. Your blog should be too!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Optimization] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Marketing Strategy b2b digital marketing b2b summit digital marketing Email marketing website optimization 'Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Optimization] 5 Fresh B2B Marketing Stats & What They Mean to You
    B2B Online Marketing Blog Content Marketing Demand Generation Marketing Measurement Search Engine Optimization 'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ).
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