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  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Optimization] 5 Ways to Optimize Your Business for Local Search
    For companies that want to get found in today’s mobile environment, here are some quick tips to optimize your business for local search. Optimizing your brand for local search is a sensible first step. We are living in the days of wine and roses-for mobile devices, anyway. The numbers don’t lie. to 918.5 million units. million to 113.1
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 12, 2010
    [Optimization] Matching Social Media to Your Needs and Resources
    Tags: demand generation marketing automation social media optimization
  • LEADSLOTH  |  TUESDAY, JULY 14, 2009
    [Optimization] SEO Optimization - 3 Steps to Success
    In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. Later on you can optimize for more generic terms. 2) Optimize Your Website. Keep Optimizing.
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Optimization] Owning Google Search is so easy–yet very very hard
    It’s the same thing with  search engine optimization (SEO)  and Google. . Search Marketing Social Media Marketing Google penguin Search engine optimization social media Spamdexing Turing test United States Yelp 'Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s Well, Yelp!
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Optimization] The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]
    You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. 'SEO can be tricky. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day. and then completely irrelevant (or even detrimental) the next. Image credit: JD Hancoc
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Optimization] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Are your videos optimized for search ?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Optimization] Four Ways to Evolve Your Online Conversions
    Posted in Conversion Conversion Optimization. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Your site can be an ever- expanding and evolving centerpiece of your brand with a strategy for “continuous optimization.” Learn from those who are bigger, faster and stronger.
  • BIZNOLOGY  |  TUESDAY, AUGUST 20, 2013
    [Optimization] How to recover from the ravages of Google Penguin and Panda
    What’s more, there are very simple plugins and modules that you can easily install into WordPress and Drupal sites that will optimize and standardize your site’s architecture to comply completely to Google’s search specifications. 'People are freaking out about the new Google Search. How it moves through cyberspace. Do it.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 2, 2012
    [Optimization] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
    Search Engine Optimization blogging google link building links search engine optimization seo slapGoogle has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. blog network is a system that people pay to be a part of.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Optimization] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. For instance, you might house all of your recipes videos on one page that''s optimized to show up for a query like "dessert recipe videos." Oh right. Let''s dive in, shall we?
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Optimization] How To Optimize Your B2B White Papers For Google
    If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Optimization] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Blog Video Optimization First off – don’t stress, we’ve all done it. YouTube. Email campaigns.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Optimization] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    'Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. Well, there you go. what gives?
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 3, 2012
    [Optimization] Optimizing your Videos for Search Engines
    In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.].
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    It’s especially important for B2B companies to optimize for site speed because each missed lead could mean thousands of dollars of missed revenue. Search Engine Marketing Blog Search Engine Optimization 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Optimization] How to Optimize Your Website for Sales Prospects
    In this article we will discuss the 3 best usability practices to optimize sales sites. Talk with your web developer and take advantage of fluid grids, flexible images and other components to optimize your site for any screen. An online presence is essential in today’s competitive sales environment. Clients hate to read. Stop it!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Optimization] 5 Ideas and More to Improve B2B Marketing Strategy
    Testing is key to creating relevant and optimized landing pages. Analytics Database Lead Generation Marketing Strategy Sales Optimization Social Media b2b b2b analytics b2b sales optimizationRick Volz. Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 6, 2012
    [Optimization] 5 Ways to Optimize Email for Mobile Devices
    From our newly updated mobile email marketing white paper , here are our top 5 tips that you can utilize to ensure that your emails are optimized for all mobile devices: 1) Keep your subject lines short. Ways to Optimize Email for Mobile Devices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Optimization] 3 Ways to Optimize Your Marketing
    They did 3 basic things to optimize their marketing. So whether it is web analytics, call analytics, lead scoring, lead quality, lead source, lead management, conversion rate optimization, or some other metric, you can start measuring it right now. We have clients in a variety of industries. This is not unlike most small businesses.
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Optimization] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that her videos need to be tied to real marketing actions in order to be successful, so she always includes a compelling call to action and uses video optimizations for lead generation. Today we’ve launched the Tale of Two Marketers to explore the topic of video optimization. Her motto? Watch Their Story. And more!
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 23, 2011
    [Optimization] Optimizing Google Places
    James Dunaway on BloggingPro gives some tips on how to optimize a businees listing on Google Places. Google Places is a free listing service for local businesses that allows customers to find things like address, hours of operation, and store photos. Verification can be done through Phone SMS, Phone Call or through mail. Upload your logo.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 25, 2013
    [Optimization] SEO is Dead. Long Live SEO!
    Way back when we optimized for Inktomi and Overture? Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. Marketing Soapbox Search Engine Optimization optimization SEO social mediaRemember the days when SEO was king?
  • SAZBEAN  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] How to Optimize Your Twitter Process
    But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. 'Twitter seems pretty self-explanatory. You have something to say, and you tweet it. Marketing Social Media Social Networks
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Optimization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    But, unless you know how to use the optimal amount of liquid, time and pressure, you’re going create an inedible mess and will have wasted more time than you saved. You can’t simply add pressure and expect optimal results. Tweet It’s year-end. What’s awesome about actual pressure cookers is that you can get great results from them.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 8, 2013
    [Optimization] 3 Tips to Optimize Your Blog Posts for SEO
    Search engine optimization (SEO). Optimizing your blog posts for SEO is no easy task, but it’s well worth your time. There’s no guarantee that your post will show up in Google’s top five results…but optimization will bring you several steps closer to your goal of reaching that larger audience. The solution? Got more tips?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Optimization] Five Signs Your Online Customers May Be Cheating on You
    Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. Behavioral Targeting Conversion Optimization Customer Experience eCommerce Amazon.com AOV Baynard Institute Bounce Rates Buyer persona Customer Experience Optimization engagement” The question is, are they? Low Search Engagement.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Optimization] Taking Your Team to the SEO Super Bowl
    Ensure that all content going up has optimized URLs, proper title tags, and meta descriptions, and that you’re including calls to action on your pages. Search Engine Marketing Blog Search Engine OptimizationFrom training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Optimization] What Are Meta Tags and How Do They Work?
    “ Featured Search Engine Optimization meta tags seoSearch engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do.
  • EMARKETING STRATEGIST  |  MONDAY, SEPTEMBER 26, 2011
    [Optimization] What Are Meta Tags and How Do They Work?
    “ Featured Search Engine Optimization meta tags seoSearch engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Their names pretty much tell you what they do.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Optimization] 30 Key Terms in Landing Page Creation & Optimization [Glossary]
    “The number one rule,” said Dr. Flint McGlaughlin at the MarketingSherpa’s Optimization Summit , “is clarity trumps persuasion.” But before you jump in landing page optimization, let’s get familiar with some of the key terms used in the process: 1. So what makes a landing page successful? ” 7.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities.
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [Optimization] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Related posts.
  • B2B MARKETING TRACTION  |  TUESDAY, JULY 9, 2013
    [Optimization] Why Google Doesn’t Like Your Flat Website
    Search Engine Optimization b2b content marketing SEO One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. Think again.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Optimization] 3 Secrets to Optimizing Landing Page Copy
    I recently attended MECLAB’s Landing Page Optimization Summit where Dr. Flint McGlaughlin presented his research to a sold-out audience. Through colorful analogies and real-world examples, McGlaughlin explained a series of lessons around landing page optimization and writing highly effective copy. Headlines are Like Pickup Lines.
  • CONTENT MARKETING EXPERIENCE  |  TUESDAY, SEPTEMBER 10, 2013
    [Optimization] Lee Odden: the future of content and content marketing
    'The future of content and content marketing through the eyes of Optimize author Lee Odden. Content marketing Content Marketing World 2013 Lee Odden Optimize The post Lee Odden: the future of content and content marketing appeared first on Content Marketing Experience.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 17, 2013
    [Optimization] Websites and Search Engines are Far from Dead
    Search Engine Optimization (SEO) Social Media Marketing Web Presence Optimization David Gelernter John McTigue Kuno Creative search engines are going away the best marketing strategy time-based wordstream web presence websites are deadWebsites are dead. Search engines are going away. Image credit: Haley Marketing Group. Poppycock.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Optimization] A Handy Guide to Optimizing Your Social Media Channels
    'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements. Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 17, 2012
    [Optimization] Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’
    would now amend that statement to say that the “true” last frontier is how companies manage and optimize the entire customer “lifecycle.” To truly win in today’s complex business environment, you need to start thinking about how you can optimize and extend the total lifecycle of your customer relationships.
  • SYNECORE  |  THURSDAY, DECEMBER 20, 2012
    [Optimization] Why SEO Has Become TDO (Targeted Discovery Optimization)
    In such a fragmented needs discovery environment, brands and digital marketers must optimize for targeted discovery. In this increasingly complex and fragmented consumer needs discovery environment, the term SEO (search engine optimization) describes only one element of the mix. “I want what I want when I want it.” HOW WE GOT THERE.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Optimization] Are Broken Links Ruining the SEO Authority of Your Site?
    Search Marketing Link rot Search engine optimizationPhoto credit: mag3737. When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site?
  • CONTENT MARKETING EXPERIENCE  |  THURSDAY, APRIL 18, 2013
    [Optimization] Content marketing software: Scribe for content optimization
    Scribe belongs to the category of content optimization platforms, tightly connected with search and some social. The post Content marketing software: Scribe for content optimization appeared first on Content Marketing Experience. 'In our series of content marketing software reviews we take a look at Scribe.
  • CLIENT BRIDGE  |  FRIDAY, OCTOBER 28, 2011
    [Optimization] INFOGRAPHIC: Socially Optimized Business
    From Dachis Group, here's an infographic on how a business can benefit from embracing a social strategy. View Original Article
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 7, 2014
    [Optimization] Lead Generation: The power of copy
    To learn more about some of the other small changes the team at Sophos shared at MarketingSherpa MarketingExperiments Optimization Summit 2013, checkout the free on-demand replay of “ How a Long-term Optimization Strategy Led to a 6,031% Increase in Leads ” to aid your lead generation efforts. 'Tweet Words matter. Words inspire.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Optimization] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Duh, right?)
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 2, 2011
    [Optimization] How Many Fields Belong On Your Landing Pages? [Chart]
    In the delicate act of balancing information exchange, the most effective way to determine when your form is optimized is to test it like crazy. Demand Generation b2b marketing content strategy conversion rates landing page optimization landing pages lead generation lead managementOf course, not all forms serve the same purpose.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Optimization] The First 3 Steps to an Instantly Mobile-Optimized Website
    But what do you really need to do to make sure your website is mobile-optimized ? Here are the top 3 essentials for a mobile-optimized website. The first -- and most important thing -- you can do to mobile-optimize your site is to create a mobile-friendly version. Have you mobile-optimized your business website yet?
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 20, 2013
    [Optimization] INFOGRAPHIC: Optimizing Images for Pinterest
    From Avalaunch and Pinnable Business, here's an infographic that illustrates the proper way to optimize the images on your website for proper Pinterest Marketing. View Original Article
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 4, 2012
    [Optimization] How to Improve Google Adwords Quality Scores [Infographic]
    I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). You can optimize your Quality Score to receive a higher position for a lower bid that your competitors.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Optimization] Additional On Site SEO Factors to Consider
    Search engine optimization is a complex process that is ongoing. SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Optimization] Top 5 ways to optimize sales enablement efforts
    Here are the top five ways to optimize your sales enablement efforts: 1. 'Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together. Tell your story.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Optimization] How to Tame Panda and Penguin with WPO
    At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g., those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) WPO Tactics for Panda and Penguin.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 22, 2012
    [Optimization] Marketing Lessons from Chernobyl
    I’ll be speaking about optimization this Wednesday at the Online Marketing Summit conference in Santa Clara, CA. The nuclear engineers spent the day calculating the volume of pie tins and optimizing heat convection in the baking ovens. Nor do they work for marketing optimization. But this picture isn’t just any power plant.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Optimization] How ClearFit Combines Video and Marketo for More Clicks and Customers
    Blog Video Optimization 'Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. In short, you’ll know who’s engaging, when, and how interested they are. So who’s doing this now?
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Optimization] How to Optimize Your Social Content for the Facebook Mobile App
    Read on to get an idea of how you can better optimize your Facebook marketing for mobile! How to Optimize Organic Content for the Facebook Mobile App. How to Optimize Facebook Ads for Mobile Devices. 'More and more people each day are using their smart phones as a source of news and entertainment. The result?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [Optimization] Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
    ve invited Dr. Flint McGlaughlin, Director of MECLABS Group (parent company of MarketingExperiments , InTouch and MarketingSherpa ), to show us how to optimize our web forms to increase conversion of that traffic. optimizations and providing specific advice on improving your online. Have you thought about your web forms?
  • EMAGAZINE B2B BLOG  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. An optimized press release gives you the upper hand in the search [.]. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases.
  • PUZZLE MARKETER  |  FRIDAY, JANUARY 20, 2012
    [Optimization] Why does your website need SEO?
    Before you begin with the cultural and strategic “buy-in” of Search Engine Optimization, it’s important to start at the beginning and understand how you got here and why you need it. Search Engine Optimization matt cutts search engine optimization seo traffic visibilitylooking website.
  • CONVERSIONATION  |  SATURDAY, SEPTEMBER 3, 2011
    [Optimization] Bryan Eisenberg on Social, Conversion and Content Marketing
    Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. Persuading Customers When They Ignore Marketing’.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 31, 2014
    [Optimization] Lead Generation: Does your teleprospecting deliver value to prospects?
    Consequently, wouldn’t it make sense to test and optimize this process? Marketing Strategy: 3 steps to help optimize website user experience [More from the blogs]. B2B Telemarketing customer acquisition strategy Lead Optimization sales ready leads teleprospecting Do you deliver value and mitigate anxiety? Results.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Optimization] 5-Step Guide to Optimizing Landing Pages
    Free Chapter: Key Components of Landing Page Optimization Strategy. Discover the Key Components of a Successful Landing Page Optimization Strategy. Download this free chapter from MarketingSherpa's Landing Page Optimization Benchmark Report to learn how to optimize the effectivesness of your landing pages! Reduce Anxiety.
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Optimization] Steps to Take After Receiving a Link Warning from Google
    Organic Search Google PageRank Search engine optimizationImage via CrunchBase. It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. In the US, almost $10.5 Quick.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 21, 2012
    [Optimization] 3 Hidden Optimization Tips in Google Analytics
    Below are three advanced tips that will help you unearth hidden optimization opportunities with Google Analytics. Optimization #1 – Increase Conversions from Organic Search You’re well-versed in the importance of content to organic search. – 3 Hidden Optimization Tips in Google Analytics by Aviva Jorstad. News & Note
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Optimization] The Anatomy of an Optimized Blog Subscriber Email
    Using the HubSpot software''s own blog email capabilities as our prototype, let''s dissect the anatomy of an optimized subscriber email so you can identify areas for improvement in your own emails. The Anatomy of an Optimized Blog Subscriber Email. How else can you customize -- and optimize -- your blog subscriber emails?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Optimization] What to Know: SMX West 2014 Takeaways
    Events Search Engine Marketing Blog Search Engine Optimization 'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! These themes were certainly indicative of how the industry is evolving and it was interesting to see and hear.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 18, 2012
    [Optimization] Are Your Emails Optimized for Mobile?
    Why, you ask, should you be concerned about optimizing your emails? Marketing Tips Marketing Tools Traditional Marketing emails optimized for mobile emarketer.com strongmailHow about because  one-third of emails worldwide are opened on mobile ! According to a post on eMarketer , email open rates in North America are on the rise.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Optimization] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Search Engine Marketing Blog Search Engine Optimization 'Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup. Event/Trade Show Review. Don’t miss out!
  • NUSPARK  |  SUNDAY, JANUARY 9, 2011
    [Optimization] 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?
    Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy. Conversion Tactics Marketing Strategy Tactical Services
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Optimization] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Yet expectations from our executives were an uninterrupted flow of leads to our sales team via strategic marketing by optimizing our site and campaigns. also wanted to make sure my pages were optimized for the intended keywords. Now that we’ve got the site structure down, conversion paths optimized, relevant offers above the fold, etc.,
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Optimization] 5 Ways B2B Can Learn from B2C Marketers
    Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Specific elements, such as calls-to-action, landing page layouts, homepage design and forms, are high on B2C marketers’ list of optimization priorities—and yet, they are very much a part of a B2B site.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Optimization] How to Optimize Your B2B Marketing and Sales with Online Video
    Search optimize your video with text summary. How to Optimize Your B2B Marketing and Sales with Online Video was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Online video is exploding.  Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Optimization] Why CMO’s Need To Be More Involved in Ecommerce
    'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest. If the $42.3
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] How to Make the Zero Moment of Truth Work for You
    'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. So optimizing company websites for mobile is a no-brainer.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. The following article is an excerpt from the ebook.). Share Lots of Photos. Photos are very important on Google+.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2011
    [Optimization] All SEO Service Providers Are Not Created Equal
    In order to be found on a search engine results page, your Web site needs to be optimized. Organic Search search engine optimization search engine optimization companies seo seo service providersImage via Wikipedia. by Nick Stamoulis. SEO is a long-term process that takes time.
  • PUZZLE MARKETER  |  THURSDAY, MARCH 22, 2012
    [Optimization] Good Campaigns Can Evolve into Great With Optimization
    Don’t put all your eggs in one basket, but take the time to optimize. At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. Sometimes your best results can be right under your nose.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, APRIL 3, 2012
    [Optimization] 8 Ways to Optimize Your Tweets
    To optimize your tweets, try these eight tactics, inspired by Heidi Cohen. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Be a source. Add new, useful information.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Optimization] 37 Fantastic SEO Guides, Tips and Tactics
    'Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. ” (You can’t be too rich or too thin, but apparently you can be too optimized.).
  • VIDYARD  |  FRIDAY, FEBRUARY 21, 2014
    [Optimization] Video Trail Blazers: Mercedes, McNuggets, and Mega Rap Battles
    Blog Video Optimization 'When creating videos, it’s easy to get stuck in a rut and make me-too marketing. Y’know, the typical homepage explainer video, a product demo, and some cheesy corporate culture videos for good measure; but to be a video marketing leader , you need to go above and beyond to stand out and make an impact.
  • WRITTENT  |  FRIDAY, JANUARY 3, 2014
    [Optimization] How to Optimize Your Blog for SEO: 5 Steps
    'Not convinced you need to optimize your blog for SEO? However, there are a few additional actions you can take to ensure your website is optimized for search engines and humans: Image credit: PushingSocial. If you’ve failed the speed test, optimize your blog by removing any extraneous widgets that could be slowing you down.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 10, 2012
    [Optimization] Internal Links – the Secret Sauce for DiY SEO
    On the right is a case of bad internal linking where the internal pages may be invisible to search engines even though you may have spent considerable time and effort optimizing them. Search Engine Optimization (SEO) Website Design & Development Anchor text diy seo Internal linking Internal links Link building SEO
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 5, 2010
    [Optimization] Six Ways to Produce Online Video on a Budget
    Tags: Web Presence Optimization
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Optimization] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Optimization goes beyond keywords and broader design implications. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. B2B Content Marketing Search Engine Marketing Blog Search Engine Optimization
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Optimization] 7 Infographics That Make the Case for Mobile Email Optimization
    More and more marketers are jumping on the mobile-optimization bandwagon , but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven't thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results.
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 15, 2011
    [Optimization] The Four Personas: A Crash Course in Conversion Optimization
    So, in order to optimize your ability to convert website prospects into sales, you must have information that appeals to their persona. Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is called “the Four Personas.” Why are you better than the competition?
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Optimization] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. When optimizing your thank-you page, it is also critical to include calls-to-action to suggest ways to connect with your company or other offers in which the viewer might be interested. Access to Your Offer.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Optimization] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    But once Gmail rolls it out to all, surely you''ll want your email to be optimized for the new design. How to Optimize Sender Name & Subject Line. The last couple steps to making sure your emails display nicely in Gmail''s Promotions tab are to optimize your email''s sender name and subject line. Don''t worry. much better.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [Optimization] Search Engine Marketing (SEM) Best Practices
    Here are some best practices to optimize your results from SEM campaigns: 1. Determine your budget: while there is no hard-and-fast rule for this, there are a number of factors that will affect the size of the budget required to optimize your return from search marketing: Number of keywords—more keywords means a higher budget.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Optimization] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    'Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. A company may want to optimize for true prospects that match their profile of potential future customers. Marketo Integration.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Optimization] Learn to lower your social media inhibitions
    Content Marketing Social Media Marketing Automobile salesperson Business E-book Facebook Internet marketing Jester marketing Marketing and Advertising public relations Search engine optimization social media twitter Me too! Well, because I am trying to help you break down all your inhibitions, that’s why. He’s conflicted! Right?
  • NUSPARK  |  SATURDAY, JUNE 2, 2012
    [Optimization] New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
    The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Optimizing Website & Landing Page Conversions for Lead Generation was written.
  • LEAD VIEWS  |  TUESDAY, APRIL 17, 2012
    [Optimization] 5 Important Skills for B2B Marketing in a Digital World
    Search Engine Optimization. B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g.,
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms.
  • CEEKUE  |  MONDAY, OCTOBER 11, 2010
    [Optimization] Google Search Optimization Starter Guide
    To understand Search Engine Optimization you need to be an expert There are [.]. There are a few problems with Google Search. There is only very little space above the fold People don’t like to scroll, so they don’t look under the fold There are many more websites that try to be on page one above the fold than there is space.
  • BLOG MY CALLS  |  FRIDAY, JULY 26, 2013
    [Optimization] 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking
    When optimizing AdWords campaigns you are relying on this data every single day. If your Conversion Tracking data were out of commission for a month you would most likely not be able to optimize your campaign. The CTAs above are not bad, but they’re not optimal either. You base your assumptions and decisions on this data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • CONVERSIONATION  |  WEDNESDAY, OCTOBER 26, 2011
    [Optimization] Five Tips to Increase Conversions of Online Forms and Checkouts
    Blog Conversion Bryan Eisenberg checkout processes conversion optimization Gerry McGovern increase conversions online forms shopping cart abandonment shopping process top tasksEveryone who sells online has had to deal with it: stacks of clients who never terminate the buying process. How to avoid it?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 1, 2012
    [Optimization] Unraveling the Mysteries of How Pinterest Generates Business!
    Optimize Your Pinterest Profile. Just like other forms of online marketing, search engine optimization (SEO) can help with your Pinterest marketing. She uses the following method for SEO optimizing her pins. Just like with on site SEO, keeping content fresh is important for Pinterest optimization and traffic. Specialize.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] What is SEO? 10 Free SEO Videos for Beginners
    What Is Search Engine Optimization / SEO. Key Takeaways from Video: An Explanation of Search Engine Optimization. Key Takeaways from Video: How Search Engine Optimization Works. How Does Search Engine Optimization Work? Search Engine Optimization SEO Tutorial. The Benefits of Search Engine Optimization.
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