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  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Optimization] How To Optimize Your B2B White Papers For Google
    If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
  • SAZBEAN  |  THURSDAY, APRIL 26, 2012
    [Optimization] A Marketer’s Guide to Optimizing Images for Google Search
    It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 21, 2012
    [Optimization] How to Optimize Press Releases for Search Engines
    Part of your website optimization lies not only in the page’s content, but rather, in your assets. An optimized press release gives you the upper hand in the search [.]. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases.
  • VIDYARD  |  THURSDAY, MARCH 31, 2016
    [Optimization] Video Marketing How-To: Optimizing your Video for Mobile
    Today we want to share a few tips for optimizing your video content so your audience has a great experience on mobile devices. The post Video Marketing How-To: Optimizing your Video for Mobile appeared first on Vidyard. Hello and welcome to this week’s episode of Video Marketing How-To. Which is a great segue to tip number two.
  • SALESFUSION  |  WEDNESDAY, MAY 13, 2015
    [Optimization] Salesfusion Helps Marketers Drive Inbound Traffic with Built-In SEO Optimization Tools
    The post Salesfusion Helps Marketers Drive Inbound Traffic with Built-In SEO Optimization Tools appeared first on Salesfusion.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Optimization] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    Here’s what you need to know to optimize your blog posts for search. Optimize Blog Post Headlines and URL. Once you have your list of blog posts, you’ll want to make sure you’ve optimized the headlines. The URL serves as a nice backup for your headline in optimizing for keywords. Focus on Mobile Optimization.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Optimization] How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
    Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Blogging Email Marketing Daily IGSS
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Optimization] 15 Blog Optimization Stats You Need to Tweet. STAT
    You''ve got to optimize your posts for search engines. The result: some very telling statistics that can help answer the questions above and give you insights into how you should optimize your own blog. 15 Tweetable Blog Optimization Stats From TrackMaven. 1) Of the 1.2 You''ve got to create exceptional content. practice.
  • SNAPAPP  |  FRIDAY, JULY 15, 2016
    [Optimization] Best Practices for Conversion Rate Optimization
    Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization.  .  . This will waste time. Now, on to execution ! BEFORE:  .
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 18, 2016
    [Optimization] Optimize Your Content Marketing Choices to Improve Your Bottom Line
    Optimize Your Content Marketing Choices to Improve Your Bottom Line by Holly Chessman - Maximize Social Business. The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. Choose your content […]. Author information. Holly Chessman. Content Marketing
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 2, 2008
    [Optimization] How to Select and Optimize Outsourced Teleprospecting Redux
    If you're too busy to listen to my podcast or simply prefer to reading over listening, Sridhar Ramanathan, whom I interviewed on how to select and optimize outsourced teleprospecting partnerships, posted his the talking points on his blog. Pacifica Group: Part II: How to Select and Optimize Outsourced Teleprospecting
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Optimization] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Thus, while you want to optimize your site, landing pages, emails, etc. For example, since over half of all emails are opened on mobile , ensure your emails are mobile optimized. You’ve weathered Mobileggedon. Congrats! You’ve survived this skirmish. but it's not going to be the last. It’s a signal of a much larger shift that’s afoot.
  • KEO MARKETING  |  TUESDAY, APRIL 28, 2015
    [Optimization] Search: How to Optimize for User Intent
    Most marketers know that search engine optimization has evolved by huge leaps recently. You must optimize your content and refine paid search campaigns to best capitalize on search intent capabilities. So, how do you optimize to capture leads based on intent, and drive conversions from all of these users?
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Optimization] The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]
    You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. SEO can be tricky. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day. and then completely irrelevant (or even detrimental) the next. Image credit: JD Hancock
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 18, 2014
    [Optimization] Five Ways Hotels and Restaurants Can Optimize Social Media
    Five Ways Hotels and Restaurants Can Optimize Social Media by Debbie Miller - Maximize Social Business. Social media has transformed the traditional notions behind marketing and sales across all industries. Nowhere has this been more dramatic than in the service-driven hospitality sector. … Continue Reading.
  • MARKETING ACTION  |  MONDAY, MARCH 18, 2013
    [Optimization] Optimize the Intersection Between Search, Social, and Content Marketing
    Content marketing has become a leading priority for digital marketers, tied with conversion rate optimization. The post Optimize the Intersection Between Search, Social, and Content Marketing appeared first on Marketing Action Blog - Act-On. more leads than companies with fewer than 50 pages. 86% are not looking for specific brands.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Optimization] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. To find out how Cintell can help you achieve full optimization, request a meeting with us. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail.
  • CAPTORA  |  THURSDAY, MAY 12, 2016
    [Optimization] One Stellar Example of Paid Optimization Payoffs
    Acquia is a cloud platform for building, delivering, and optimizing amazing digital experiences. look at how Acquia’s conversion rates increased with an optimized paid strategy. The post One Stellar Example of Paid Optimization Payoffs appeared first on Captora Blog. Refresh keywords and ad copy. New channel expansion.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Optimization] A Framework for Optimizing Personas
    Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. Fully Optimized – Although most organizations have not fully optimized their use of personas there are many things we can learn from those that have reached their full potential. The framework has four stages.
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [Optimization] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. account based marketing account based reporting
  • BIZIBLE  |  WEDNESDAY, JANUARY 20, 2016
    [Optimization] Uncovering The Truth Behind Cost-per-Lead And How To Optimize Your Marketing Budget
    The best marketers today are excellent at identifying areas where they are unnecessarily wasting marketing spend. With so much data seemingly available, all of us marketers should be pretty good at this, right? But for many, this is still a big challenge. Should we be willing to pay less for leads (e.g. bid less) on certain days of the week?
  • FATHOM  |  THURSDAY, DECEMBER 17, 2015
    [Optimization] Fathom SEO Pulse #50: Optimizing for the Future of SEO & More
    There are actions you can take to make sure that your site is optimized for this new version of SEO. In order to optimize your content for the future of SEO, you may have to make some changes. The post Fathom SEO Pulse #50: Optimizing for the Future of SEO & More appeared first on Fathom. link]. link]. link]. link]. link].
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Optimization] How to Optimize Your Social Content for the Facebook Mobile App
    Read on to get an idea of how you can better optimize your Facebook marketing for mobile! How to Optimize Organic Content for the Facebook Mobile App. How to Optimize Facebook Ads for Mobile Devices. More and more people each day are using their smart phones as a source of news and entertainment. The result? That was easy, eh?).
  • PUZZLE MARKETER  |  FRIDAY, MARCH 30, 2012
    [Optimization] Google “Slaps” Overly Optimized SEO Sites
    “slapping”, your website for being overly optimized. All those people doing, for lack of a better word, over optimization or over SEO – versus those creating great content and a fantastic website – we’re going to level the playing field. You can increase site rankings in the search engine if you do this.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Optimization] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Optimization] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    They can then use these offline activities to optimize their ad campaigns and ad spend. If your team buys Facebook Lead Ads to drive top-of-funnel growth, you shouldn’t just optimize your campaign based on form submissions. Optimize Your Scoring Model. What is an offline conversion event? focused on the retail use case.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Optimization] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success. Bottom-of-the-funnel ads. We used to, as well. linkedin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 5, 2015
    [Optimization] Are We There Yet? – The Road to Marketing Optimization
    Optimization should be a continuous process. Really, anything a marketer can touch should be continuously optimized, whether it’s data, campaign components, content strategies or metrics. Identifying things that can be optimized when they are already successful is very challenging. It’s understandable. ”).
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Optimization] A Simple Approach to Prioritizing Your Mobile Optimization Efforts
    Optimize and whatnot. I get it. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. This post isn't going to give you an exhaustive list of everything you need to do to be completely mobile optimized.
  • CONVERSIONATION  |  FRIDAY, OCTOBER 28, 2011
    [Optimization] Conversion Rate Optimization Research Shows Blatant Lack Of Strategy
    Econsultancy’s Graham Charlton reported on this finding from the company’s latest Conversion Rate Optimization report in a recent post. Blog Conversion Research A/B testing conversion optimization conversion rate optimization CROIt seems obvious but apparently for many marketers [.].
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Optimization] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. So according to Google, search engine optimizing your press releases violates its Webmaster Guidelines. Well, there you go. Good point.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Optimization] Shared Content Optimization: What It Is & Why You Need to Care
    The reality is that a lot of great content goes undiscovered due to improper optimization. One of the primary focuses of content creation today is shared content optimization (SCO). Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Optimization] 9 Little-Known Tricks About Conversion Rate Optimization
    The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. The post 9 Little-Known Tricks About Conversion Rate Optimization appeared first on Opentopic. Cognitive Technology
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Optimization] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    We''ll show you step-by-step instructions for how to manually optimize images for social posting on the top three social networks for sharing content: Facebook, LinkedIn, and Twitter. Optimizing the Image Size. Optimizing the Image Size. Optimize the Image Size. We''ve all been there before. Or worse, none at all.
  • LEANDATA  |  THURSDAY, JULY 28, 2016
    [Optimization] FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization
    Combining campaign attribution and full-funnel visibility is a B2B sales game changer. DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions for modern sales and marketing teams, today announced a partnership that will deliver unique insights into an organization’s revenue-driving activities.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 30, 2013
    [Optimization] 6 Hot Tips & Tools to Optimize Your Content
    Leading the content marketing team at VerticalResponse has taught me a lot about optimizing our content; so let me share six hot tips and tools to optimize yours. 1. We know that in order to get our content found, we need to optimize it for search engines and make it valuable yet easy reading by humans.  Google Authorship.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Optimization] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Before we get into how to optimize your emails for different email clients, let's take a quick look at the most popular email clients. How to Optimize Your Emails for Different Email Clients. Next up: Actually optimizing your emails. Below are some tips for optimizing your emails for different clients. Yahoo! The result?
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] Optimize Your Blog for Mobile Devices
    Fortunately, optimizing your blog for mobile devices isn’t as difficult as it sounds. Let’s look … Continue Reading Optimize Your Blog for Mobile Devices by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 6, 2015
    [Optimization] Make Your B2B Marketing Content Compelling and Optimized
    Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized. B2B Websites B2B Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Optimization] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    But, unless you know how to use the optimal amount of liquid, time and pressure, you’re going create an inedible mess and will have wasted more time than you saved. You can’t simply add pressure and expect optimal results. Tweet It’s year-end. What’s awesome about actual pressure cookers is that you can get great results from them.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Optimization] How to Optimize Your Emails for Mobile Devices
    69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. And the concrete evidence points to a clear conclusion: If you''re not optimizing your emails for mobile, you''re losing a significant amount of opportunities.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Optimization] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land.
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Optimization] A Marketer's Guide to Optimizing Images for Google Search
    It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? Better: alt="puppy".
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Here’s a couple to consider (promise to explain easily!)  FYI:   Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Calls to this number will be rerouted to your business phone number.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Optimization] Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    Now that we know what user context is and why it matters, let’s look at how we can optimize our AdWords campaigns to run more compelling ads and improve ROI. To optimize your bids, you could just apply location-based bidding as shown below, in which I’ve bid less on clicks from Canada by 30%! Are you ready? Understanding User Context.
  • FATHOM  |  TUESDAY, JANUARY 29, 2013
    [Optimization] Your Three Brains and Conversion Optimization
    Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for.  The first step is getting the best traffic to the site or page: The people most … Continue reading → The post Your Three Brains and Conversion Optimization appeared first on Fathom.
  • MARKETING ACTION  |  MONDAY, MAY 4, 2015
    [Optimization] A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
    Be sure to share the results so everyone can continue to optimize across campaigns and channels. Download the eBook today and find out how to optimize the results of every campaign. The post A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions appeared first on Marketing Action Blog - Act-On.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    [Optimization] 10 E-Mail Optimization Tactics
    The smart money is coding video in HTML to render optimally on all devices and to embed video in ways that enhance the e-mail experience. E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year.  Your list is your WMD.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Optimization] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Now, however, companies can measure and optimize for true qualified lead generation. Optimize for sales accepted opportunities. 
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Optimization] Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]
    This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. analytics
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Optimization] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. Most conversion rate optimization platforms, such as Visual Website Optimizer, make split testing button colors incredibly simple—no developer or designer required. e.g. “Conversion Optimized Inbound Marketing Services”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Successful B2B Marketing is Optimized For Users First
    Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning. Individual Human Emotions. Final Thoughts.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 10, 2012
    [Optimization] How to Optimize Your PDF for Search Engines
    Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Optimization] The Danger of Not Having the Right Testing and Optimization Technology
    Testing and Optimization Technology - What You Need To Know. Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. Plus remember that testing and optimization is only part of the overall technology stack.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Optimization] How to Optimize Your Landing Pages for Long-Term Lead Generation
    This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted.
  • CONVERSIONATION  |  MONDAY, DECEMBER 12, 2011
    [Optimization] Marketing Optimization: Focus on the Customer Top Tasks
    Blog Conversion marketing Marketing optimization Usability customer top tasks Gerry McGovernDuring the first of his two keynotes at our Antwerp event, Gerry McGovern showed why and how businesses should focus on the top tasks of their website visitors and customers in general.
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Optimization] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    The one New Year’s resolution small businesses should consider to optimize their use of social media is the use of Squeeze. Small businesses better strap on their seat belts, because 2013 is sure to start off with wild twists and turns, producing the kinds of kinetic energy that will accelerate them into the future. know, I know. Be specific.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 17, 2013
    [Optimization] How to Optimize Your Business Website for the Mobile Era
    Start to optimize your web presence for mobile by looking at the top priorities you have for your business, says Odell. Other numbers to track if you choose to optimize for mobile traffic: time that mobile visitors spend on your site, and how many visitors are clicking on your calls-to-action or other conversion mechanisms.
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Optimization] Top 5 Myths About Conversion Rate Optimization
    Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Not every strategy for conversion rate optimization is going to produce dramatic, fantastic results. What works for conversion rate optimization today will work for years to come. And guess what?
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Optimization] 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
    Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn''t much data about what content performs best on these platforms. But just because something is challenging doesn''t mean it''s impossible. ET for this week''s #SciChat webinar and Twitter Chat. Howie
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Optimization] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Optimization] How to Optimize Video Marketing For All Learning Styles
    Are you a visual, auditory, reading-writing or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into? Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. How boring would a video be without sound?
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2011
    [Optimization] How to Optimize a PDF for Search
    The next time you're ready to release new PDFs out into the world, follow these 6 steps to quickly optimize them before you publish to ensure crawlers can find and index them for searchers. Steps to Optimize a PDF for Search. 1.) Optimize your content as you would any other content for your site. Find popular pages on your site.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2011
    [Optimization] Optimize Your Web Site Search
    My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.”  Image by music2work2 via Flickr. ”  I talked for 30 minutes about how to help searchers find what they want on your Web site.  Did a frustrated searcher just ask again why your site search engine stinks?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. The following article is an excerpt from the ebook.). Share Lots of Photos. Photos are very important on Google+.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Optimization] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. • Use news releases for exposure, not backlinks.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Optimization] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    In this post, we’ll go over 4 questions to ask before optimizing by device: How Has Tablet Traffic Been Performing? In this day and age, it’s hard to imagine any company that doesn’t have a website optimized for mobile devices. Even then, 54% of mobile users say mobile-optimized websites don’t give enough information.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Optimization] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    But once Gmail rolls it out to all, surely you''ll want your email to be optimized for the new design. How to Optimize Sender Name & Subject Line. The last couple steps to making sure your emails display nicely in Gmail''s Promotions tab are to optimize your email''s sender name and subject line. Don''t worry. much better.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [Optimization] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    The site has still opportunities to improve since not all of the sections are optimized to the mobile experience. The only downside I found was the main rotational banner and some site sections redirect visitors to pages not optimized for mobile, which in turn, abruptly disrupts the user experience. Caterpillar : Not a desktop replica.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Optimization] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    ” The wise content marketing practitioner should optimize content to make it more search-friendly, user-friendly, and conversion-friendly. Check out his actionable advice about optimizing B2B content. Optimize content for Google – Check out Google Webmaster Guidelines. Ongoing content optimization.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Optimization] Why You Should Question Conversion Rate Optimization Best Practices
    I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. contend that there is no such thing as one-size-fits-all best practices in conversion rate optimization. True Tale of Two Conversion Optimizers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Optimization] 3 Ways to Optimize Customer Experience Via Email
    B2C marketers can optimize value by marking a customer’s birthday, regional holiday, or even to stay in touch by letting customers know they have been “missed”, with a call to action to “See what’s new.” The CX quest is on. Creating laser focused-CX email content doesn’t have to be a tedious task.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Optimization] Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing
    He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization. The post Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing appeared first on. Demand Generation Podcasts
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Optimization] Optimize the Sales Funnel with Lead Scoring
    This not only optimizes sales’ time and improves resource efficiency, it increases closing rates and revenue streams. The post Optimize the Sales Funnel with Lead Scoring appeared first on Marketing Action Blog - Act-On. Leads are not all created equally – some are likely to purchase much sooner than others. Or to become sales ready.
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Optimization] 3 Steps to Optimize Your Email for Mobile
    The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world.  I’ve read recently that 50% or more of emails are now opened on a mobile or tablet device. Optimize what is shown in the mobile inbox.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Optimization] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Many firms struggle with the final step of optimizing their content marketing funnel. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Optimization] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that''s optimized for internet presence, and facilitates navigation for your audience. Here, take a look at an example of a well optimized title, and then we''ll break down the elements to replicate in your own page titles.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Optimization] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
  • SNAPAPP  |  TUESDAY, MARCH 24, 2015
    [Optimization] How to Optimize Your Content for B2B Buyers
    They shared some fascinating insights that can help B2B marketers create more compelling, conversion-optimized content. For B2B marketers, building a relationship with prospects is key to success. As a result, content has taken the place of sales is being the first step in building a relationship with customers. But what should you make?
  • I-SCOOP  |  FRIDAY, NOVEMBER 6, 2015
    [Optimization] Digital transformation: when hyper-connected optimization becomes a must
    It’s been a few years now since we started talking about digital transformation as a core driver in the evolution of organizations in a hyper-connected and increasingly real-time context.
  • SAZBEAN  |  FRIDAY, NOVEMBER 15, 2013
    [Optimization] How to Optimize Your Twitter Process
    But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. Twitter seems pretty self-explanatory. You have something to say, and you tweet it. Marketing Social Media Social Networks
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Optimization] 6 Changes You Can Make to Optimize B2B Demand Generation
    “When you’re finished changing, you’re finished,” said Ben Franklin. And in a business world that seems to change more rapidly than ever, his words are still relevant. What can you change today in your business that will help you with demand generation and ROI? Here are six ideas that can pay off. It’s a tedious job. Time is of the essence.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Optimization] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    How, practically speaking, do you turn attribution data into optimization? Eva Sharf, Bizible’s illustrious paid media manager sat down with me to explain the ins and outs of ad campaign optimization using attribution. Attribution optimizes based on leads, opportunities, and revenue. There was nothing to worry about.
  • THE POINT  |  FRIDAY, JANUARY 6, 2012
    [Optimization] How to Optimize Your Website’s Resource Library for Lead Generation
    A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. See thumbnail at right.) Improve the user experience by making the library easy to browse, search and navigate. 2.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Optimization] Using Psychology to Optimize Your Lead Generation UX
    This post, Using Psychology to Optimize Your Lead Generation UX , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Lead gen optimization specialists have found time and time again that removing unnecessary elements from the conversion flow increases engagement.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 13, 2014
    [Optimization] How to Create and Optimize Pinterest Boards to Drive New Customers
    On Pinterest the product … Continue Reading How to Create and Optimize Pinterest Boards to Drive New Customers by Nick Steeves - Maximize Social Business. For ecommerce retailers, Pinterest has become one of the greatest assets for shoppers to discover their products and share them.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, APRIL 3, 2012
    [Optimization] 8 Ways to Optimize Your Tweets
    To optimize your tweets, try these eight tactics, inspired by Heidi Cohen. Twitter is an always-on constantly moving information-sharing device hosting over 230 million tweets a day and 400 million unique visitors in a month. Separating the signal from the noise on Twitter is a serious challenge. Be a source. Add new, useful information.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2016
    [Optimization] How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
    If you're not optimizing your emails for your mobile audience, you're missing out. If you're looking to learn more about mobile email optimization best practices, tune into a live Google Hangout with email marketing experts from Litmus and HubSpot. Want to learn more about mobile email optimization ? Want to join us?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. 3. In the US, almost $10.5 Quick.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Optimize Your Link Title: When you attach a link to your status update, Facebook, LinkedIn, and Google+ will also automatically pull in the link's page title. Best Practices for All Social Networks. Am I being engaging?
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Optimization] Doing More with Less: Conversion Rate Optimization Technology
    When it comes to Conversion Rate Optimization (CRO), though, sometimes marketing fantasies can come true. Built on the principles of optimization and simplification, CRO is dedicated to allowing marketers to gain more from less. While most people associate CRO with web pages, it is the process of optimizing overall web presence.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Optimization] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., About KEO Marketing. Awards
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Here’s a couple to consider (promise to explain easily!)  FYI:   Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Calls to this number will be rerouted to your business phone number.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Optimization] How to Optimize Your Marketing Database Strategy
    So how do you optimize your marketing database in a way that will improve future campaigns? Finding the optimal number of fields for your marketing database requires testing, and then the delicate act of balancing. The second is “And what will it cost me?”. But what is that worth to your business? But that’s where it stops.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Optimization] 2011 Lead Management Optimization Study
    – 2011 Lead Management Optimization Study. B2B Demand Generation | CSO Insights new study on Lead Management is released. CSO Insights has just released their new study. To give you a small taste, here are some findings: Sales is generating more than half of their own leads Jim Dickie, CSO Insights. ouch!). What do you think?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 13, 2013
    [Optimization] Learn How to Optimize Local Search: Webinar
    You probably also know that local search is different from global across the board, in organic optimization, paid search and social media marketing efforts. If local traffic matters to you (and it does to most of us), you risk losing potential business if you don’t learn the newest ways to optimize for local search. All good.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Optimization] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Optimize for Search Before Launching. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized. A successful website redesign isn’t just about design. It’s not difficult to understand, but takes a lot of effort to deliver.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Optimization] 7 Ways to Optimize Your Conversion Forms to Get Better Leads
    And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? Sign up for [OFFER].
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 20, 2012
    [Optimization] Optimizing your page for Search Engines – Part 4: Best Practices – Content Considerations
    In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Below is a snapshot of a site that shows many of the optimization [.]. Today we look at the final best practices – content considerations.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Optimization] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    This is why it’s essential for B2B organizations to refine, refine, refine buyer personas in real time based on insights and customer behaviors— beyond initial personal development —in order to truly optimize them. Here are some tips on optimizing buyer personas to create more effective, clear, buyer-centric content.
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