article thumbnail

Why B2B Review Sites are Important — and Why Your Company’s Leadership Should Embrace Them

6sense

If you want to know which robot vacuum to buy, it takes mere minutes to read user-generated reviews on Amazon, uncover Consumer Reports analysis, and watch YouTube personalities put various options to the test. This isn’t unreasonable since lots of opinions went into the initial purchase decision. The Flip Side.

article thumbnail

The Power of Influence: Leveraging Social Proof to Boost Engagement

Outgrow

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. According to a study by Referral Rock 4 , 70% of people trust “consumer opinions posted online,” even if done anonymously.

Outgrow 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“The Virus Is a Reminder of Something Lost Long Ago” & Other Articles from Kevin Jordan

Biznology

And for those, like me, that need daily doses of laughter, you will find a link to the recently launched Robin Williams YouTube channel. Use this moment in time to explore new ways of staying connected, show that you care, validate feelings of distress, develop talent, and challenge yourself to get out of your mentoring comfort zone.”

Youtube 104
article thumbnail

How Agencies Use AI in Marketing

Atomic Reach

The time is certainly ripe for use of large collected data sets as a way to train AI systems, but there's still a lack of maturity in considering the testing and validation process that's necessary to apply the tools to any truly critical application,". As the research continued, patterns emerged. Lonnie Ayers from SAPBW Consulting Inc.

article thumbnail

65% of People Think Social Media Sites Should Remove This Content

Hubspot

The former has been top-of-mind for many in recent weeks, with the removal of accounts belonging to Alex Jones -- a media host and conspiracy theorist who attempts to frame mass shootings and other tragedies as hoaxes -- from Facebook, Apple, and YouTube. This is what serves the public conversation best. jack (@jack). August 8, 2018.

article thumbnail

How To Choose the Right Ad Platform for Your Business

Unbounce

The digital marketing world can be noisy, after all, and everyone has an opinion. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Your friend tells you that Google Ads is just too expensive.

article thumbnail

How to Use Social Proof to Boost Conversions

Sprout Social

You almost need to rely on outside opinions to make your final decision since you don’t have the product in hand to try it yourself. Even if you personally like the style of the shirt, other customers’ experience can ultimately sway your opinion since they’re more knowledgable about the product.