Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
Lenny's Newsletter
SEPTEMBER 21, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
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Lenny's Newsletter
SEPTEMBER 21, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
Valasys
FEBRUARY 5, 2024
YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.
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Webbiquity
SEPTEMBER 28, 2021
YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. Respect opposing or differing opinions, beliefs, and conclusions. They have so many that they are in chapters. Minds Rules.
Marketing Insider Group
JANUARY 24, 2022
Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Ahrefs creates punchy videos that cover tons of relevant topics for SEO professionals and get straight to the point with actionable insights.
Martech
JANUARY 9, 2024
Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.
Martech
NOVEMBER 15, 2023
Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?
Moz
NOVEMBER 15, 2018
Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.
Webbiquity
NOVEMBER 15, 2022
For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For instance, reaching out to influencers and key opinion leaders (KOLs) is a great way to gain new customers and spread awareness for your brand.
Webbiquity
MAY 18, 2021
First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.
Navigate the Channel
DECEMBER 7, 2023
Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.
Contently
JANUARY 26, 2023
Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. What is thought leadership?
Webbiquity
SEPTEMBER 28, 2022
A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests.
Oktopost
SEPTEMBER 8, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. Want to hear more from renowned B2B marketing leaders?
Onalytica B2B
MARCH 12, 2018
In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Casey Neistat is a well-known creative filmmaker on YouTube. Don’t buy their opinion. But for every problem there’s a solution.
Oktopost
JUNE 17, 2021
Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Catch the Recording: Want to hear more from leaders on B2B marketing?
Scoop.it
APRIL 11, 2024
For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. The webinar itself can also work as great content for a YouTube post. These webinar tools facilitate immediate information and feedback exchange between you and your targets.
SocialPilot
FEBRUARY 6, 2024
1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Before the advent of YouTube Premium or ad blockers (which impede ads from appearing when watching videos), we all complained about these ads.
Vidyard
JULY 12, 2021
YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. Video Ads on Twitter help to increase positive brand opinions like +18% cultural association and +9% the perception that the ‘brand is good quality’. YouTube has the best ROI for video content, followed by Facebook and Instagram.
Onalytica B2B
APRIL 3, 2018
They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion. E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Pay for their time, not their opinion. Casey Neistat is a well-known creative filmmaker on YouTube.
Vidyard
MAY 18, 2015
Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?
readwrite
JULY 23, 2014
In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.
readwrite
JULY 23, 2014
In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.
Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. 60% had no opinion. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. He added, “We see the development of the metaverse happening in a similar way.
Zoominfo
JUNE 27, 2018
90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ).
Marketing Insider Group
APRIL 6, 2021
You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. One of the most effective ways to improve the customer experience is by reaching out to customers directly for their opinions. Let’s say you’re a software company that sells subscriptions to an email marketing tool.
Onalytica B2B
OCTOBER 26, 2016
It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. WHAT DOES THE DATA SAY?
Stevens & Tate
NOVEMBER 4, 2022
They have a foot in both camps and are just as at home with print media, as they are with blogs, Facebook and YouTube. Generation X is not shy of technology, so utilizing channels such as YouTube, along with approaches such as email marketing , is vital if you are to get your brand’s story across in a meaningful way. Sure we do!
Biznology
MAY 2, 2017
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. In fact, the influencers oftentimes felt so spoiled and loved that we were able to get them to do YouTube unboxings for the first time and all sorts of other gifts to us.
Atomic Reach
APRIL 3, 2023
As most of us know, Reddit prioritizes authentic conversations between real people sharing their honest experiences, opinions, and feelings. Some of our other partner connections include Google Analytics, TikTok, Meta, Twitch, YouTube and more. Our commitment to authenticity begins with our API partner Reddit.
ClearVoice
JULY 9, 2021
Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Instagram and YouTube still reign supreme. Big Commerce ).
Oktopost
JUNE 6, 2022
Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube. Episode Summary.
Contently
JUNE 16, 2022
Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The result of this misinformation? Misinformation is when someone is unaware that the information is flawed or misleading. Think before you link.
Spiralytics
NOVEMBER 14, 2023
They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.
SmartBrief - Marketing
OCTOBER 30, 2023
Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.
Onalytica B2B
NOVEMBER 10, 2016
However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.
Martech
APRIL 2, 2024
Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people. You can create several different pieces of content from even one YouTube review or product demonstration. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.
Marketing Insider Group
MARCH 31, 2021
Contrary to popular opinion, using natural language is best. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel. However, avoid awkward keyword phrases, like ‘best plumbing company Pittsburgh PA.”
SmartBrief - Marketing
OCTOBER 30, 2023
Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.
Sprout Social
JUNE 7, 2023
By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Netflix Netflix garners tons of social media comments from its 232 million subscribers.
Marketing Insider Group
MAY 18, 2021
Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog. Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube.
Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions.
Hubspot
APRIL 17, 2019
But what about key opinion leaders, or KOLs … have you heard of them? To consider what a KOL (key opinion leader) is, let's start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose channel focuses primarily on beauty products. million YouTube subscribers (as well as 6.2 What are KOLs?
Webbiquity
JANUARY 5, 2021
Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Formerly @Google @YouTube. Iowa State Cyclone Fan, Opinions are mine. sr developer advocate @awscloud / board @minnestar / opinions are mine and only mine. Tweets last 90 days: 11. Eric Caron.
readwrite
JULY 23, 2014
In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.
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