Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now? In your inbox.

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 100

Social Media Studies Media Brand Identity 100

Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Marketing Insider Group

NOVEMBER 19, 2020

In terms of encouraging mental health in the workplace, you can create a safe space for work-life balance which will help reduce stress and prevent employee burnout. Send out an Employee Survey to get Honest Feedback. Surveys can additionally help to ensure that employees’ opinions are valued and taken into consideration.

Work Management 265

Work Management Customer Surveys Interactive Marketing Amazon 265

Contently

OCTOBER 18, 2022

But Claire Suellentrop , co-founder and COO at Forget The Funnel , says holding back customer research is actually more costly in the long term. Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales. Do you track your ranking for key search terms?

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

APRIL 12, 2021

Yet a 2020 CIO survey conducted by Accenture shows that less than 30 percent of IT stakeholders completely agree that ERP is the primary enabler to bridge business and functional silos. In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

SmartBug Media

FEBRUARY 16, 2024

The mechanism you ultimately choose to host a customer feedback initiative will depend largely on your target audience and business objectives, but a few widely used customer feedback tools include: Survey tools : HubSpot Service Hub , SurveyMonkey, and Google Forms are a few easy-to-use tools for creating and distributing surveys.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 108

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 108

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. See terms. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. Processing.Please wait. from 2017.

Customer Surveys 108

Customer Surveys Brand Identity Branding Trust Marketing 108

Martech

DECEMBER 20, 2023

Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! In your inbox.

Marketing AI 103

Marketing AI Ethics Planning Paid Search Agency 103

Salesforce Marketing Cloud

JANUARY 19, 2023

According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Get the survey results With the help of Industry Dive, we recently surveyed 153 senior employees across the banking, insurance, and wealth & asset management industries.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Scoring 97

Marketing Insider Group

JANUARY 16, 2020

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options. Track online conversations.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Survey results. The results by percentage and number of responses are as follows.

Activities 90

Activities Gartner Customer Surveys Opinions 90

Optinmonster

OCTOBER 17, 2023

Qualitative vs. Quantitative Research You likely hear the term “qualitative” used in contrast with “quantitative.” Conduct market research when traditional surveys are unavailable. Then, you can improve your website based both on hard numbers and users’ experiences and opinions. The 2 are complementary to each other.

Research 98

Research Case Studies Case Study Skype 98

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. What are people’s prevailing opinions about how the world is working? ” What the research shows.

Gartner 106

Gartner Digital Transformation Pricing Price 106

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. These strategies combine to give you benefits of influencer marketing beyond immediate gains to foster long-term brand trust and sustainable growth.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Zoominfo

APRIL 12, 2021

Yet a 2020 CIO survey conducted by Accenture shows that less than 30 percent of IT stakeholders completely agree that ERP is the primary enabler to bridge business and functional silos. In other words, conflicting expert opinions can throw marketing goals off course.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Marketing Craftmanship

OCTOBER 22, 2019

Here are a four ways to improve your firm’s client communication strategy: Stop Guessing About What Clients Think: One of the most obvious yet overlooked ways to strengthen communication with clients is to ask them for their opinion. Online platforms like surveymonkey.com make it easy to design, conduct and evaluate a client opinion survey.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Martech

JANUARY 29, 2024

They often prefer to support brands that prioritize environmentally friendly and ethical production processes… Keep in mind that these are general trends, and individual opinions within Gen Z may vary.” Still, we can see that two-thirds of Gen Z are not participating in sustainable fashion. In your inbox.

Marketing AI 99

Marketing AI Ethics Training Opinions 99

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). .”

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Heinz Marketing

MAY 24, 2023

By actively seeking feedback, running surveys, and digging deep into customer data. Long-Term Customer Relationships: Building long-term relationships with customers is key to staying afloat whether the economy is booming or busting. So, how do you get all that juicy info?

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

Sprout Social

MARCH 19, 2024

For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI. For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

JUNE 17, 2022

The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Unlike survey results, for example, review feedback takes the form of unstructured data. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Work Management 75

Work Management Marketing Management Paid Search Agency Companies 75

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Influencers have a dedicated social following of people who trust and value their opinion.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision. SUCCESSFUL CONTENT. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. ” That’s a term you have to earn from others. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Velocity Partners

MARCH 13, 2024

Even the pages that get that sweet search love aren’t doing brands a lot of good — often because they’re not optimized for terms that matter to qualified buyers. (So Think surveys and other original data. Also consider: digital experiences that produce survey data). Heart, personality, an opinion, unimpeachable facts.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Listening to these unsolicited opinions allows you to hear consumer’s thoughts as they are naturally expressed.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions.

Business 114

Business Analysis Work Management Forecasting 114

Sprout Social

JANUARY 11, 2024

Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Or are they searching for generic terms that lead them to you?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Marketing Insider Group

APRIL 28, 2020

Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. Giving input on a regular basis results in employees feeling that their opinions are being valued. But they’re definitely not the only benefits.

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

Heinz Marketing

JUNE 2, 2023

Surveys, feedback forms, and social media listening are effective ways to gather client insights. Show your clients that their opinions matter by implementing changes based on their suggestions. Actively seek feedback from your clients to understand their experiences, expectations, and areas for improvement.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106