ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

KoMarketing Associates

JULY 12, 2017

Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. B2B Marketers and Social Media Usage.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. We’ve all been there! What Is a Likert Scale?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert Scale 101: A Comprehensive Guide for Every Marketer Ever come across a question where you can’t just stick with a plain yes or no? It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. We’ve all been there! What Is a Likert Scale?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. With the plethora of DIY research tools on the market nowadays, every man and his dog reckons they’re a market researcher. After all, how hard can it be to design a survey? Let me expand.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

SmartBug Media

NOVEMBER 9, 2021

Guest author Kristy Hartman is a digital marketer and content creator at Rybbon. There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. When It Comes to Survey Responses, More Is Better.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. Optimizing Marketing Video Content.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Personalization. In your inbox.

Marketing AI 115

Marketing AI Media Paid Search Agency Privacy 115

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. With the plethora of DIY research tools on the market nowadays, every man and his dog reckons they’re a market researcher. After all, how hard can it be to design a survey? Let me expand.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. The Importance of Email Personalization in Marketing. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. About 97% of marketers agree that a personalized experience is the cornerstone of marketing programs.

ROI 232

ROI Webinar Metrics Privacy Content 232

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. The report is based on a survey of 4,000 consumers in the U.S.,

Buy 97

Buy Brand Identity Branding Loyalty 97

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. Culture is the new mandate for marketing.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. Here are some of the more common forms.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Hubspot

MARCH 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Optinmonster

MAY 27, 2021

The best way to do this is with an exit survey, so customers can quickly rate and review their experience. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site. In this tutorial, we’ll show you the easiest and most effective way to display exit surveys on your site.

Customer Surveys 79

Customer Surveys Marketing Websites Click Rate Template 79

Optinmonster

MARCH 21, 2024

Customer feedback is any information that a company collects from customers about their experiences and opinions. Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. B2B Buying Isn’t Linear. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Worst of all, do these silos create roadblocks in getting your campaigns to market? Worst of all, do these silos create roadblocks in getting your campaigns to market? Survey team for needs gaps.

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? The post Rethinking Marketing through Just-in-Time Content Operations appeared first on Skyword.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. You can take a look at Starbucks’ partner experience survey. You can take a look at Outgrow’s target market survey for example. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Like Surveying on Steroids. Today, we continue our series with John Steinert, CMO of TechTarget.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Marketing to your members as one homogeneous entity is going to make engaging them seem like an impossible task.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Zoominfo

FEBRUARY 17, 2020

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. So, make sure surveys aren’t your only method of sentiment data collection.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130