Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. During that time, your content is doing the work of convincing them you’re the best opinion.

Case Studies 344

Case Studies Case Study Impressions Studies 344

Influitive

APRIL 30, 2017

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times.

Peer-to-peer 191

Peer-to-peer Opinions Paid Search Agency Organic Leads 191

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. It means that for companies to succeed with online content marketing, they have to adapt. What does this mean? Here’s why.

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Litmus

OCTOBER 24, 2023

Which ESP is the most popular among email marketers? These ESPs are the best of the best, and all ranked highly in the opinions of you all, our dear audience. These are the pioneers in email marketing, and some of the most recognizable names in the industry. Basically, love ‘em or hate ‘em, we need our ESPs. Drumroll, please!

Service 94

Service Peer-to-peer Eloqua Opinions 94

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. It’s because of one of the most powerful psychological tools in marketing and sales: social proof. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. The concept of your employees being influencers may sound odd to some.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

APRIL 19, 2021

Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. SUCCESSFUL CONTENT.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us? Enter, social listening.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Heinz Marketing

DECEMBER 15, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites.

Intent Data 126

Intent Data Intent Lead Ranking B2B Marketing 126

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Adobe Experience Cloud Blog

JULY 18, 2013

Author: Paul Gillin Last summer I was talking to the marketing director at a company that makes a well-known desktop software product. The marketer was agape. Since then, a campaign to activate satisfied customers has nearly doubled the ratings and gotten the marketing effort back on track, at least to those target customers.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. This gives them the ability to market products to other users better than you can.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Marketing Insider Group

DECEMBER 1, 2023

As an experienced marketer and seller, I’m painfully aware of how sellers often listen only to ‘recognize a need’, or coaches listen for a problem they’ve had success resolving before, or managers listen for a difficulty they know how to regulate. Training prepares sales reps to execute. What Are We Coaching For? So What’s the Problem?

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Savanta

JUNE 12, 2016

However, in B2B markets the NPS question should be adapted to reflect the fact that many business decision makers a) have neither the opportunity nor desire to proactively recommend supplier brands, and b) if they do make a recommendation, it’s rarely to a friend. So what does a ‘good’ NPS score look like in B2B markets?

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Salesforce Marketing Cloud

DECEMBER 8, 2022

One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. It was never my ambition to become Salesforce-certified. SIGN UP TODAY.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. It’s why challenger brands get so much attention. And there’s the key.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. Now more than ever, sales and marketing alignment is imperative to an organization’s success. For our first post, we want to set the stage of what Account-Based Marketing (ABM) looks like for sales teams.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

EveryoneSocial

OCTOBER 25, 2023

CEOs Are Responsible for 45% of Company Reputation — and 44% of Market Value According to Harvard Business Review, nearly half of a company’s reputation, also known as its employer brand , is attributable to the CEO’s reputation. That’s not all: Nearly half of a company’s market value is also attributable to its CEO’s reputation.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66