Biznology

APRIL 22, 2013

. “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. Enterprise social networks need critical mass, but their ultimate measure of success is not how many users they have or how often they visit or how long they stay each time.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Marketing Insider Group

JULY 20, 2021

In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. And this does not go unnoticed by social network algorithms that are designed to promote individual content, while burying corporate content.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Webbiquity

NOVEMBER 20, 2018

Once they see how helpful your articles are, they will keep linking to them and sharing them on social networks, boosting your online exposure. Humanize your brand on social networks. Talk to your clients regularly to show you care about their satisfaction and opinions. Video conferencing tools are also helpful.

Paid Search Agency 227

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 227

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

B2B Marketing Traction

JANUARY 4, 2013

Share information related to your business, but do include your opinion and your personality. Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Say what you mean and do it in an authentic way.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Social Networks 100

Social Networks Analysis Work Management Wiki 100

Smashmouth Marketing

DECEMBER 19, 2008

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online? Actually, it's 12 opinions if you count Chris and me.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

DECEMBER 10, 2008

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online? The downside is you have to be smart about what you share.

Opinions 100

Opinions Social Media Personalization Media 100

Martech

APRIL 18, 2024

In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro. Well, you know the “highest paid person’s opinion” in your office better than I do.

Merchandising 113

Merchandising Marketing Analytics Tools Conversion Lead Ranking 113

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. The list is ordered by name of network. name of the network creator, where known are shown in brackets. iTOUCH LEARNING.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Webbiquity

JUNE 22, 2021

Defining where your prospects are is the first step in developing your marketing plans, particularly for targeting advertising on Google or social networks. Do they care more about industry analyst’s opinions (enterprise software) or software review sites (SMB tools)? only, North America, multiple countries, global…?

Buyer Personas 323

Buyer Personas Enterprise Management Marketing Automation Services Work Management 323

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Now let’s look back at the definition of an influencer.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

B2B Marketing Traction

MAY 3, 2011

Once you have relationships with thought leaders in your space, you’ve built social equity. You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. With consistent messaging and value-add content you’ve become credible and trustworthy.

Social Networks 100

Social Networks Planning Product Social Media 100

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Influencers provide their honest opinions on products to their audience.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 132

Exo B2B

JUNE 26, 2023

The best thing to do is to read what’s being said about similar products on the Web and social networks. Stay current and form your opinions. You need to establish a solid backdrop of facts, stories and opinions on which your company, products and services look like rock stars! But where to start?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Biznology

DECEMBER 28, 2017

No matter whether you want to explain some confusing processes or teach them about your corporate values, it’s more than likely you’ll provoke more interest by using video materials and social networks than sticking with traditional methods. That’s when social networks get to the spotlight again. Establishing a hierarchy.

Social Media 156

Social Media Enterprise Management Media Work Management 156

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Constructive feedback usually contains specific points rather than vague opinions.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Martech

AUGUST 11, 2021

New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.

Social Media 135

Social Media Marketing AI Media Brand Identity 135

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Webbiquity

MARCH 1, 2018

Create a valuable piece of content that covers the hottest industry trends and ask the influencer to share it on their social networks. For example, you could do a mini interview with the most authoritative people in your niche, asking them to give their opinions on a particular subject matter.

SEO 225

SEO Opinions Transparency Communities 225

Martech

JULY 12, 2023

Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Oktopost

APRIL 28, 2024

If you see a prospect sharing their opinion on a hot topic in your industry, you can actively join the conversation online and help them solve their challenges. Social selling Social selling is a sales strategy focused on building meaningful relationships and establishing trust with potential customers on personal social networks.

Social Media 81

Social Media Top of Funnel B2B Thought Leadership Media 81

ClearVoice

AUGUST 26, 2021

Twitter’s not the most widely used social network out there, but its presence is undeniable. It’s where world leaders share their views and opinions, where news organizations break stories and where businesses and their most loyal fans connect to share updates and deals. Social networks are all about being, well, social.

Twitter 109

Twitter Tips Ideal Customer Profiles Social Networks 109

EveryoneSocial

OCTOBER 25, 2023

In fact, after the company website, consumers and potential employees say they look to the CEO’s social media presence to inform their opinions on the company. While 93% of consumers believe that CEO engagement on social media shapes corporate reputation, it’s not just consumers who put so much stock in the CEO.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Envy

FEBRUARY 16, 2022

Hosted by Sophos, the multi-award winning (we’re talking 15+ awards and counting from prestigious names like RSA) Naked Security blog offers news, opinion, advice and research on internet threats and security issues. In addition to news pieces and opinions (it invites contributions). Twitter: @NakedSecurity. Post frequency: Most days.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. HubSpot's research has also found that, in recent months, some social networks have made users feel worse as a result of spending time on them.

Twitter 75

Twitter Studies RFP Social Networks 75

Zoominfo

JUNE 27, 2018

74% of people trust social networks to guide them to purchase decisions ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). On average, businesses generate $6.50 for every $1 invested in influencer marketing ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Where's the qualitative analysis? So what does this say about Twitter usage?

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Our blog lets us more easily connect with people on social networking sites by directing them to what we’re doing. This is a very successful company.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Unbounce

JUNE 28, 2022

While it may seem like a better idea to play the numbers game and market your business across every social media channel imaginable, you’ll waste time creating content for people who aren’t really into your products. Focus on two or three of your top social media channels to make the most of your social commerce efforts.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Biznology

JUNE 21, 2019

Keep reading to learn the 7 keys to an effective social media plan that will engage your customers and improve your brand equity as a whole: 1. Get to Know Your Social Media Audience. Post frequently, but mind the social norms of posting. Humanize your brand through opinions, ideas, witty comments, and jokes.

Social Media 151

Social Media Media Marketing & Strategy Tips 151