Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Tweet This!

Social Media 100

Social Media Media PR Digg 100

The Point

FEBRUARY 8, 2011

In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. Title blog posts with Google search results in mind.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Outgrow

MAY 14, 2020

It specializes in advertising, marketing, PR, and social services. Moreover, it offers PR, social media, and video production. This garnered the tag of Ad Forum’s Best Ad of the Week Worldwide. It distracted people’s minds and opinions about regular mayonnaise. The&Partnership. Success Stories. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Moz

DECEMBER 17, 2019

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Digital PR link building. The costs for an average digital PR campaign start from $30k–$40k USD.

Link Building 67

Link Building Ad Building Outreach Domain 67

ClearVoice

JUNE 22, 2021

Paid links are supposed to carry the ‘rel=’sponsored’ tag and many do not. “Creating a robust network of journalists and various website niche connections are the core of a great PR and marketing agency.” ” Worth noting, I previously interviewed Shallcross for a post in my Meet the Teamlancers series. .

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

KoMarketing Associates

FEBRUARY 23, 2016

I also recommend implementing Website Tags for Remarketing and tailored audiences. Build Expertise & Authority: Publications are always looking for quotes, opinions, insight and advice from experts. it also offers much more advanced targeting options.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

SocialPilot

FEBRUARY 12, 2024

Increases Brand Authority Twitter is where people come to share their opinions about anything and everything. Finding Media Opportunities Most journalists, PR companies, and reporters are always looking for brands on which they can carry out case studies.

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Sprout Social

APRIL 14, 2017

Don't spam and TAG people/services you speak about. A4) I think having opinions and expressing them on personal account is perfectly fine, provided you act like an adult. Your views are yours, but keep it professional to avoid PR nightmares #sproutchat. SproutChat. — nicole (@nicolemaries__) April 12, 2017. SproutChat.

Personalization 54

Personalization VALS Brand Identity Branding 54

Brandpoint

MAY 3, 2016

Forty-one percent of people surveyed believe a given company’s employees rank higher in public trust than that firm’s Founder, CEO or PR department, according to the Edelman 2013 Trust Barometer, published by Everyone Social. If you’re sharing on Twitter and they have an account, tag them in it. Does it match my opinions?

Social Media 48

Social Media Content Fulfillment PR 48

Brandpoint

MAY 3, 2016

Forty-one percent of people surveyed believe a given company’s employees rank higher in public trust than that firm’s Founder, CEO or PR department, according to the Edelman 2013 Trust Barometer, published by Everyone Social. If you’re sharing on Twitter and they have an account, tag them in it. Does it match my opinions?

Social Media 48

Social Media Content Fulfillment PR 48

Hinge Marketing

JUNE 30, 2021

I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Articles featuring you, your business, your analysis, opinions, links to your website. You can generate earned media through digital PR. . What is Digital PR? …and more.

PR 174

PR SEO Webinar Metrics Media 174

Writing on the Web

JUNE 1, 2010

Why I’ll Never Use Microsoft Again… What BP Can Teach You About PR… 6. Make sure you have something important, relevant, useful and sincere to share with readers and always ask them for their opinions and comments. Examples: Hey Stupid, Can You Hear Me Now? 5 Really Dumb Ways to Leave a Message.

Eye-Tracking 100

Eye-Tracking Comparison Traffic PR 100

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Walker Sands

NOVEMBER 6, 2018

It could be as simple as sharing their content and tagging them on your platform. Formatting your posts this way shows that you want to hear from your followers and care about their opinions. PR and social media share a common goal: to meet audiences where they are in order to participate in and shape online conversations.

Social Media 40

Social Media Organization Media PR 40

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

MKT1

JANUARY 11, 2024

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) B2B awards categories include Advertising, Media & PR, Social, Video, and Podcasts. Kathleen and I are marketers and investors. suggest which tools to use. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Convince & Convert

JUNE 2, 2010

It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

B2B Marketing Savvy

AUGUST 6, 2009

Last Saturday, my wife and two of her friends were trading opinions of two retail clothing outlets. In fact, much to my surprise their opinions of the brands were very different than I expected and were also evolving during the conversation. The risks have scaled enormously, with the opportunities. Literally 100s of responses ensued.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. There’s clearly value in gaining space inside an enterprise story, opinion article and roundups. Posted in Client Side, Marcom for B2B, PR in a 2.0 Posted in Client Side, Marcom for B2B, PR in a 2.0

RSS 40

RSS PR Advertising Agencies Media 40

Sprout Social

JANUARY 16, 2024

Here are some specific ways brands can benefit from these tools: Social Listening : Keep an eye on customer opinions and reactions to brands, products, services, campaigns, events and trends on social media. Cision Communication Cloud Cision is an AI-powered PR platform with robust media monitoring capabilities.

Analysis 90

Analysis Marketing AI Tools API 90

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Sarah Peduzzi is an expert in Google Analytics, AdWords, YouTube ads, Twitter ads, Facebook ads, Bing, and Google Tag Manager. In her opinion, PR and digital marketing allow businesses to prosper and become influential in their respective fields.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. What is surprising is the lack of utilizing each resource to its capacity. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

FEBRUARY 24, 2010

Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Dahle Communication

DECEMBER 14, 2009

As Bill Simmons at ESPN put it: it transformed our collective perception of a famous person and made us re-evaluate every opinion we had about him Your brand is everything. Maybe he doesn't have PR people that understand the new world of communication - which means he needs to fire them and find new ones!

Brand Identity 57

Brand Identity Branding Viral Marketing PR 57

Hubspot

JANUARY 16, 2012

But you can greatly reduce the number of mishaps you experiece -- be it trolls, unfollows/unfans, or PR nightmares -- by simply avoiding certain topics of conversation. Even if they're embroiled in a PR disaster, rise above and don't comment on it; doing so make you look worse, not them. Surprise pictures and tagging.

Social Media 28

Social Media Media Work Management Marketing Management 28

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Maybe sampling and demos on location will fit better. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Sore spot with us PR types.) Sore spot with us PR types.) population. link] Sean Williams Jay – I want to spend a bit more time reading & digesting this. link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

MLT Creative

DECEMBER 9, 2010

Social moves beyond marketing & PR to customer service (as has already happened in B2C) and importantly to B2B sales! TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. ardath421 Ardath Albee The next BIG idea to be executed well by B2B marketers is personas.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. Tags: b2bmarketing. This blog draws on the heritage of my Forrester research. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Hubspot

JUNE 26, 2015

Bachelor’s degree in Business Administration, Journalism, PR, Marketing, or related field. You should search for people who have differing opinions and skillsets from your own. Page titles, meta tags, and H1 tags can all be used to increase SEO efficiency. This could be thought-leaders to top customers. Role Requirements.

Startups 28

Startups Work Management Marketing Management Top of Funnel 28