Marketing Insider Group

SEPTEMBER 15, 2020

While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. Closing Statements.

Work Management 212

Work Management Content Marketing Management Paper 212

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. There’s no better time to get started than the present. It’s vital that the information presented in thought leadership content is accurate.

Thought Leadership 201

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 201

Animalz blog

JANUARY 23, 2023

But that is, in our opinion, a losing proposition. Generative AI models have substantial weaknesses: They create fiction and present it with all the certainty of sure fact. Perhaps most important: they can’t go out into the world, experience, conduct research, or form opinions (although they can pretend that they did).

Tools 125

Tools Content Marketing Content Work Management 125

Onalytica B2B

SEPTEMBER 12, 2017

But what every influencer has in common, is that their opinion and expertise carry weight and influence in the industry, with the brand’s and their competitors’ fate often falling into their hands. As always, I would love to hear your thoughts and opinions on the subject and also answer any questions you might have.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

BOP Design

DECEMBER 27, 2022

Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. Blog posts are often central to a content strategy often as a way to showcase thought leadership, share opinions, educate buyers about products or services, and provide summaries of other larger content pieces.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Onalytica B2B

APRIL 3, 2018

They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion. E.g. a knowledgeable and experienced content marketing influencer with 55k followers writing a white paper on content marketing strategy for a marketing agency. . Pay for their time, not their opinion.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations. Second, it has inherent credibility because it is based on data, rather than opinion. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

seo.co

JANUARY 27, 2022

It looked like a book and had no background color because it was made out of paper. The bottom line is that favicons are important for SEO because if properly designed, will present your site as more professional to consumers looking through tabs or bookmarking sites. The history of favicons is very interesting.

SEO 97

SEO Optimization Lead Scoring Lead Ranking 97

Unbounce

DECEMBER 16, 2021

Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. WAGGGS and UNICEF’s landing page for U-Report , an app for girls to share their opinions about the world, includes empowering resources for teachers and advisors: Image courtesy of WAGGGS and UNICEF. Who doesn’t like more money?

Landing Pages 124

Landing Pages Top of Funnel Branding Brand Identity 124

Customer Experience Matrix

MAY 24, 2016

Imagine a painting that’s covered with a sheet of paper with one tiny hole cut out. The paper hides most of big picture but lets the user see the one detail she cares about at the moment. She can also move the paper to see different details at different times. Yet the picture behind the paper can be immensely complex.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

EveryoneSocial

FEBRUARY 22, 2022

There are two major activities involved in building your digital professional brand: Present yourself fully and accurately online by updating your Linkedin information so that it reflects where you’ve been in your career and where you want to go. And how can you support employees’ personal brands? This guide answers these questions and more.

Branding 56

Branding Brand Identity Aggregators Paper 56

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. It also adds a layer of credibility from others in the industry whose opinions your target customers value. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

FEBRUARY 27, 2020

Pulse articles can be used to post opinions or analysis of key research findings. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

JUNE 7, 2021

Personal opinion. Gerunds — verbs ending in -ing” — are weaker, especially when used en masse, than their simple present or past tense counterparts. In my humble opinion. For what it’s worth, in my humble opinion, I tend to use a lot of filler words, needless to say.” For example: “Close proximity.” Unexpected surprise.

Opinions 105

Opinions Ad Exchange Act-On Rules 105

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. When I speak, I always encourage attendees to reach out and ask me questions.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

The Point

JUNE 20, 2011

Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. A good place to be controversial.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. Fortunately, people are usually happy to give their opinions on products. The main takeaway is this: CDPs might look similar on paper, and even in their demo. Look beyond the demo. The post Thinking CDP?

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Writing on the Web

FEBRUARY 11, 2016

Even when you present statistics and research, don’t write it like a term paper. Share your opinions, don’t be afraid to take sides. But you’d be surprised how many doctors, executive coaches, and highly educated consultants write like academics instead of using a conversational style. Have a point of view.

Content 100

Content Consulting Newsletter Opinions 100

ClearVoice

APRIL 23, 2020

People who offer an opinion. White Papers. Not only do your opinions and ideas need to be trustworthy and factual, so do those of the people you highlight in your content. Separate fact from fiction, opinion and propaganda. People you interview and quote. People who offer statistics and data. People who speak publicly.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Navigate the Channel

JUNE 17, 2022

Service, product pages, case studies, white papers, demos, trials, and similar pages are in the consideration stage. The content format is how you present information. Your search may reveal how-tos, pros/cons, benefits, listicles, opinion pieces, or complete guides. After all, navigation is critical to SEO. Content Format.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

Outgrow

SEPTEMBER 24, 2021

Polls are a kind of interactive content that is used to gather human opinions about any topic. They’re cheaper and more accurate: Creating and sharing a poll online eliminates the need to spend money on resources such as pen/paper for making/filling the survey. Advanced results to show users the majority opinion on the poll taken.

Outgrow 52

Outgrow Startups Click Fraud Pricing 52

Thinkers360

FEBRUARY 28, 2024

Mutual respect: Acknowledge their expertise and value their opinions. Analyst briefings such as Gartner’s Vendor Briefings allow you to provide an overview our your company and its products and services in an “on-the-record” presentation to interested members of the Gartner analyst community.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

NuSpark Consulting

SEPTEMBER 28, 2014

Thank your college professors and create a Slideshare presentation. Express your opinion with a top 10 list. Here’s an example. [link] People love to get opinions on the most popular products, services, or ideas. Do you remember all those projects you had to do back in your college marketing classes?

Lead Generation 100

Lead Generation Content Marketing Generation Marketing Qualified Leads 100

Exo B2B

JUNE 26, 2023

Your website, product information, blog posts and presentations can always be improved. Read blog posts, eBooks, white papers, case studies and more. Stay current and form your opinions. You need to establish a solid backdrop of facts, stories and opinions on which your company, products and services look like rock stars!

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter. User-Generated-Content. Users and customers writing content.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

SmartBrief - Marketing

SEPTEMBER 29, 2023

Darley In your opinion, what are the key leadership qualities that all female small business owners should cultivate? Be open to the experiences presented to you and the knowledge you’ll gain. Understand the nuances of your industry or sector, and remember you don’t have to be perfect out the gate. Seek to understand.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Oktopost

MARCH 7, 2022

Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world. In much the same way that you can use social listening to monitor your own brand, using it to also monitor your customers can present unique opportunities to be where your competitors are, and where they’ve chosen not to be.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Onalytica B2B

OCTOBER 4, 2017

However, because of this they may not be as good at measuring and presenting their quantitative successes. Here we’re talking about opinions and people, which is very difficult to quantify. To download the full white paper, click the button below. how has your perception changed? . DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Outbound Engine

SEPTEMBER 6, 2020

Instead, we trust the experiences and opinions of people we know, and we trust that they won’t steer us in the wrong direction when we ask for help. The object of the game is simple — you need to stay top of mind with your clients, both past and present. This is where social networks like Facebook come into play. Think about it.

Word of Mouth 84

Word of Mouth Ideal Customer Profiles Loyalty Social Media 84

B2BMarketing.net

MAY 13, 2024

Questions such as these, all the better if posed spontaneously and unsolicited, present wonderful opportunities to draw out what’s really on Management’s minds at the same time that they allow you to expand and deepen your arguments. Brands are dated, yesterday’s big idea, just give me another sales guy. Can we afford not to do this project?”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Sprout Social

MAY 18, 2023

Present the most important information first. blind #disability #fyp #dyk #tech #blind #disabilityawareness #didyouknow #technology #read #blindgirl #howto #comment #reading #screenreader #techtok #technology #mylife ♬ original sound – Unsightly Opinions 5. Social media copywriting varies greatly by industry and brand.

Copywriting 120

Copywriting Social Media Practices Marketing AI 120

KEO Marketing

JUNE 10, 2016

This is followed by checking the opinions of industry analysts for reviews and recommendations. When they pare down their list based on the reviews, they then gather information and opinions from their friends and colleagues. White Papers. Placing links to videos and papers on Google+ will have a positive impact as well.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Brandpoint

JUNE 9, 2021

However, in my opinion, anyone who works in communications is inherently biased toward their brand. Having good visuals not only makes your copy more engaging in the present, but it also makes it more memorable so people remember it in the future. One word of caution: Avoid quoting marketing/PR leaders at the company.

Media 122

Media PR Paid Search Agency Distribution 122

LeanData

AUGUST 3, 2015

The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. 2) Use white papers to point out an industry problem & solution. The benefit is that, unlike eBooks, a white paper is less “how-to” and more argumentative in nature. 1) Include relevant CTAs in your eBooks.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53