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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues. Let’s look at why social media policies are important and how you can develop one for your business. Why is It Important to Develop a Social Media Policy?

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Quick Policy Guidance Your employees should have a general idea of what they can and cannot use ChatGPT for when it comes to workplace use. The sooner you get quick policy guidance out the better. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 152
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How to Develop a Corporate Social Media Policy

Zoominfo

Do I need a corporate social media policy? A corporate social media policy. If you’re not familiar with the concept, a corporate social media policy is an agreement signed by employers and employees to govern certain aspects of social media use. Here’s what a good social media policy can accomplish: Mitigate legal risk.

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The ChatGPT Phenomenon: Should You Trust AI for Marketing?

SmartBug Media

And even ChatGPT, when I asked it, doesn’t think it’s a great idea: ChatGPT Content Reality Check As the ChatGPT conversation has unfolded over the last several weeks, I’ve been intrigued by the varying opinions on whether the content the tool creates shows quality. 30, 2022, OpenAI released ChatGPT to the public.

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SEO in the Age of AI: How to Get Ahead

Adobe Experience Cloud Blog

Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than keywords. The internet has become a dimension unto itself. One requiring taxation, government, policing, and commerce. SEO Is Distinction.

SEO 116
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How Prepared Are Marketers for the GDPR?

Hubspot

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. HubSpot surveyed consumers in the UK, Ireland, Germany, Austria, and Switzerland about their general opinions on data privacy laws. In total, 81% agree these laws are a good thing.

Privacy 76
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10 Books to Make You a Better Marketer

DemandBase

So, to give a nod to Engagio’s excellent content chops, we’re republishing one of Engagio’s top-performing blog posts of all time and it’s written by Brandon, one of the newest members of our team (more about him in the bio below). You may have heard that this summer Demandbase acquired Engagio. But enough of that.