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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

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Email Marketing Challenges in 2021

SendX

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

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How To Boost Your Business With Facebook Messenger Marketing

Optinmonster

In this post, I’m going to show you how to drive website traffic to Facebook Messenger using ‘m.me’ link so you can engage with your site visitors instantly. HubSpot tested this method of content delivery for about a month and found that Messenger broadcasts resulted in an 80% open rate and 13% click rate.

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Email Marketing Infographic Best Practices for 2021

SendX

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. From social media icons (Facebook, Twitter, Pinterest, Instagram, etc.),

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Here are three tools that small organizations with limited budgets can adopt to make their marketing more data-driven: 1.

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. Statista ).